1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
4 Market Landscape
Porterโs Five Forces Analysis
4.1.1 Threat of New Entrants
4.1.2 Bargaining power of buyers
4.1.3 Threat of substitutes
4.1.4 Intensity of Rivalry
4.1.5 Bargaining Power of Suppliers
4.2 Value Chain/Supply Chain of the Global Augmented Reality and Virtual Reality Market
5 Market Overview of the Global Augmented Reality and Virtual Reality Market
5.1 Introduction
5.2 Growth Drivers
5.3 Impact Analysis
5.4 Market Challenges
6 Market Trends
6.1 Introduction
6.2 Growth Trends
6.3 Impact analysis
7 Global Augmented Reality and Virtual Reality Market, by Technology
7.1 Introduction
7.2 Augmented Reality
7.2.1 Market Estimates & Forecast, 2020โ2027
7.2.2 Market Estimates & Forecast, by Region, 2020โ2027
7.2.3 Marker-based Augmented Reality
7.2.3.1 Market Estimates & Forecast, 2020โ2027
7.2.3.2 Market Estimates & Forecast, by Region, 2020โ2027
7.2.4 Marker-less Augmented Reality
7.2.4.1 Market Estimates & Forecast, 2020โ2027
7.2.4.2 Market Estimates & Forecast, by Region, 2020โ2027
7.3 Virtual Reality
7.3.1 Market Estimates & Forecast, 2020โ2027
7.3.2 Market Estimates & Forecast, by Region, 2020โ2027
7.3.3 Non-Immersive systems
7.3.3.1 Market Estimates & Forecast, 2020โ2027
7.3.3.2 Market Estimates & Forecast, by Region, 2020โ2027
7.3.4 Semi-Immersive Projection System
7.3.4.1 Market Estimates & Forecast, 2020โ2027
7.3.4.2 Market Estimates & Forecast, by Region, 2020โ2027
7.3.5 Fully-Immersive Systems
7.3.5.1 Market Estimates & Forecast, 2020โ2027
7.3.5.2 Market Estimates & Forecast, by Region, 2020โ2027
8 Global Augmented Reality and Virtual Reality Market, by Component
8.1 Introduction
8.2 Hardware
8.2.1 Market Estimates & Forecast, 2020โ2027
8.2.2 Market Estimates & Forecast, by Region, 2020โ2027
8.2.3 Sensors
8.2.3.1 Market Estimates & Forecast, 2020โ2027
8.2.3.2 Market Estimates & Forecast, by Region, 2020โ2027
8.2.4 Processors
8.2.4.1 Market Estimates & Forecast, 2020โ2027
8.2.4.2 Market Estimates & Forecast, by Region, 2020โ2027
8.2.5 Controllers
8.2.5.1 Market Estimates & Forecast, 2020โ2027
8.2.5.2 Market Estimates & Forecast, by Region, 2020โ2027
8.2.6 Cameras
8.2.6.1 Market Estimates & Forecast, 2020โ2027
8.2.6.2 Market Estimates & Forecast, by Region, 2020โ2027
8.2.7 Others
8.2.7.1 Market Estimates & Forecast, 2020โ2027
8.2.7.2 Market Estimates & Forecast, by Region, 2020โ2027
8.3 Software
8.3.1 Market Estimates & Forecast, 2020โ2027
8.3.2 Market Estimates & Forecast, by Region, 2020โ2027
8.3.3 Software Development Kits
8.3.3.1 Market Estimates & Forecast, 2020โ2027
8.3.3.2 Market Estimates & Forecast, by Region, 2020โ2027
8.3.4 Platforms
8.3.4.1 Market Estimates & Forecast, 2020โ2027
8.3.4.2 Market Estimates & Forecast, by Region, 2020โ2027
9 Global Augmented Reality and Virtual Reality Market, by Device Type
9.1 Introduction
9.2 Augmented Reality Devices
9.2.1 Market Estimates & Forecast, 2020โ2027
9.2.2 Market Estimates & Forecast, by Region, 2020โ2027
9.2.3 Head-Mounted Display
9.2.3.1 Market Estimates & Forecast, 2020โ2027
9.2.3.2 Market Estimates & Forecast, by Region, 2020โ2027
9.2.4 Head-Up Display
9.2.4.1 Market Estimates & Forecast, 2020โ2027
9.2.4.2 Market Estimates & Forecast, by Region, 2020โ2027
9.2.5 Handheld Devices
9.2.5.1 Market Estimates & Forecast, 2020โ2027
9.2.5.2 Market Estimates & Forecast, by Region, 2020โ2027
9.3 Virtual Reality Devices
9.3.1 Market Estimates & Forecast, 2020โ2027
9.3.2 Market Estimates & Forecast, by Region, 2020โ2027
9.3.3 Head-mounted Display
9.3.3.1 Market Estimates & Forecast, 2020โ2027
9.3.3.2 Market Estimates & Forecast, by Region, 2020โ2027
9.3.4 Gesture Tracking Devices
9.3.4.1 Market Estimates & Forecast, 2020โ2027
9.3.4.2 Market Estimates & Forecast, by Region, 2020โ2027
9.3.4 Display Wall and Projectors
9.3.4.1 Market Estimates & Forecast, 2020โ2027
9.3.4.2 Market Estimates & Forecast, by Region, 2020โ2027
10 Global Augmented Reality and Virtual Reality Market, by Vertical
10.1 Introduction
10.2 Consumer Electronics
10.2.1 Market Estimates & Forecast, 2020โ2027
10.2.2 Market Estimates & Forecast, by Region, 2020โ2027
10.3 Media & Entertainment
10.3.1 Market Estimates & Forecast, 2020โ2027
10.3.2 Market Estimates & Forecast, by Region, 2020โ2027
10.4 Healthcare
10.4.1 Market Estimates & Forecast, 2020โ2027
10.4.2 Market Estimates & Forecast, by Region, 2020โ2027
10.5 Retail
10.5.1 Market Estimates & Forecast, 2020โ2027
10.5.2 Market Estimates & Forecast, by Region, 2020โ2027
10.6 Aerospace & Defense
10.6.1 Market Estimates & Forecast, 2020โ2027
10.6.2 Market Estimates & Forecast, by Region, 2020โ2027
10.7 Automotive
10.7.1 Market Estimates & Forecast, 2020โ2027
10.7.2 Market Estimates & Forecast, by Region, 2020โ2027
10.8 BFSI
10.8.1 Market Estimates & Forecast, 2020โ2027
10.8.2 Market Estimates & Forecast, by Region, 2020โ2027
10.9 IT & Telecommunication
10.9.1 Market Estimates & Forecast, 2020โ2027
10.9.2 Market Estimates & Forecast, by Region, 2020โ2027
10.10 Manufacturing
10.10.1 Market Estimates & Forecast, 2020โ2027
10.10.2 Market Estimates & Forecast, by Region, 2020โ2027
10.11 Education
10.11.1 Market Estimates & Forecast, 2020โ2027
10.11.2 Market Estimates & Forecast, by Region, 2020โ2027
10.12 Travel & Tourism
10.12.1 Market Estimates & Forecast, 2020โ2027
10.12.2 Market Estimates & Forecast, by Region, 2020โ2027
10.13 Real Estate
10.13.1 Market Estimates & Forecast, 2020โ2027
10.13.2 Market Estimates & Forecast, by Region, 2020โ2027
11 Global Augmented Reality and Virtual Reality Market, by Region
11.1 Introduction
11.2 North America
11.2.1 Market Estimates & Forecast, by Country, 2020โ2027
11.2.2 Market Estimates & Forecast, by Technology, 2020โ2027
11.2.3 Market Estimates & Forecast, by Component, 2020โ2027
11.2.4 Market Estimates & Forecast, by Device Type, 2020โ2027
11.2.5 Market Estimates & Forecast, by Vertical, 2020โ2027
11.2.6 US
11.2.6.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.2.6.2 Market Estimates & Forecast, by Component, 2020โ2027
11.2.6.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.2.6.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.2.7 Canada
11.2.7.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.2.7.2 Market Estimates & Forecast, by Component, 2020โ2027
11.2.7.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.2.7.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.2.8 Mexico
11.2.8.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.2.8.2 Market Estimates & Forecast, by Component, 2020โ2027
11.2.8.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.2.8.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3 Europe
11.3.1 Market Estimates & Forecast, by Country, 2020โ2027
11.3.2 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.3 Market Estimates & Forecast, by Component, 2020โ2027
11.3.4 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.5 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3.6 UK
11.3.6.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.6.2 Market Estimates & Forecast, by Component, 2020โ2027
11.3.6.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.6.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3.7 Germany
11.3.7.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.7.2 Market Estimates & Forecast, by Component, 2020โ2027
11.3.7.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.7.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3.8 France
11.3.8.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.8.2 Market Estimates & Forecast, by Component, 2020โ2027
11.3.8.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.8.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3.9 Spain
11.3.9.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.9.2 Market Estimates & Forecast, by Component, 2020โ2027
11.3.9.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.9.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3.10 Italy
11.3.10.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.10.2 Market Estimates & Forecast, by Component, 2020โ2027
11.3.10.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.10.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.3.11 Rest of Europe
11.3.11.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.3.11.2 Market Estimates & Forecast, by Component, 2020โ2027
11.3.11.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.3.11.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4 Asia-Pacific
11.4.1 Market Estimates & Forecast, by Country, 2020โ2027
11.4.2 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.3 Market Estimates & Forecast, by Component, 2020โ2027
11.4.4 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.5 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4.6 China
11.4.6.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.6.2 Market Estimates & Forecast, by Component, 2020โ2027
11.4.6.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.6.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4.7 Japan
11.4.7.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.7.2 Market Estimates & Forecast, by Component, 2020โ2027
11.4.7.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.7.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4.8 India
11.4.8.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.8.2 Market Estimates & Forecast, by Component, 2020โ2027
11.4.8.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.8.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4.9 Singapore
11.4.9.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.9.2 Market Estimates & Forecast, by Component, 2020โ2027
11.4.9.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.9.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4.10 Australia
11.4.10.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.10.2 Market Estimates & Forecast, by Component, 2020โ2027
11.4.10.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.10.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.4.11 Rest of Asia-Pacific
11.4.11.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.4.11.2 Market Estimates & Forecast, by Component, 2020โ2027
11.4.11.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.4.11.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.5 Rest of the World
11.5.1 Market Estimates & Forecast, by Country, 2020โ2027
11.5.2 Market Estimates & Forecast, by Technology, 2020โ2027
11.5.3 Market Estimates & Forecast, by Component, 2020โ2027
11.5.4 Market Estimates & Forecast, by Device Type, 2020โ2027
11.5.5 Market Estimates & Forecast, by Vertical, 2020โ2027
11.5.6 The Middle East & Africa
11.5.6.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.5.6.2 Market Estimates & Forecast, by Component, 2020โ2027
11.5.6.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.5.6.4 Market Estimates & Forecast, by Vertical, 2020โ2027
11.5.7 South America
11.5.7.1 Market Estimates & Forecast, by Technology, 2020โ2027
11.5.7.2 Market Estimates & Forecast, by Component, 2020โ2027
11.5.7.3 Market Estimates & Forecast, by Device Type, 2020โ2027
11.5.7.4 Market Estimates & Forecast, by Vertical, 2020โ2027
12 . Company Profiles
12.1 Google LLC
12.1.1 Company Overview
12.1.2 Product/Business Segment Overview
12.1.3 Financial Updates
12.1.4 Key Developments
12.1.5 SWOT Analysis
12.1.6 Key Strategies
12.2 Blippar
12.2.1 Company Overview
12.2.2 Product/Business Segment Overview
12.2.3 Financial Updates
12.2.4 Key Developments
12.2.5 SWOT Analysis
12.2.6 Key Strategies
12.3 EON Reality Inc.
12.3.1 Company Overview
12.3.2 Product/Business Segment Overview
12.3.3 Financial Updates
12.3.4 Key Developments
12.3.5 SWOT Analysis
12.3.6 Key Strategies
12.4 Augmented Pixels Inc.
12.4.1 Company Overview
12.4.2 Product/Business Segment Overview
12.4.3 Financial Updates
12.4.4 Key Developments
12.4.5 SWOT Analysis
12.4.6 Key Strategies
12.5 Hewlett-Packard Company
12.5.1 Company Overview
12.5.2 Product/Business Segment Overview
12.5.3 Financial Updates
12.5.4 Key Developments
12.5.5 SWOT Analysis
12.5.6 Key Strategies
12.6 DAQRI LLC
12.6.1 Company Overview
12.6.2 Product/Business Segment Overview
12.6.3 Financial Updates
12.6.4 Key Developments
12.6.5 SWOT Analysis
12.6.6 Key Strategies
12.7 Wikitude GmbH
12.7.1 Company Overview
12.7.2 Product/Business Segment Overview
12.7.3 Financial Updates
12.7.4 Key Developments
12.7.5 SWOT Analysis
12.7.6 Key Strategies
12.8 Terminal Eleven (SkyView)
12.8.1 Company Overview
12.8.2 Product/Business Segment Overview
12.8.3 Financial Updates
12.8.4 Key Developments
12.8.5 SWOT Analysis
12.8.6 Key Strategies
12.9 Sony Corporation
12.9.1 Company Overview
12.9.2 Product/Business Segment Overview
12.9.3 Financial Updates
12.9.4 Key Developments
12.9.5 SWOT Analysis
12.9.6 Key Strategies
12.10 Zapper Limited
12.10.1 Company Overview
12.10.2 Product/Business Segment Overview
12.10.3 Financial Updates
12.10.4 Key Developments
12.10.5 SWOT Analysis
12.10.6 Key Strategies
12.11 awe.org Pty Ltd (buildar.com)
12.11.1 Company Overview
12.11.2 Product/Business Segment Overview
12.11.3 Financial Updates
12.11.4 Key Developments
12.11.5 SWOT Analysis
12.11.6 Key Strategies
12.12 Virtalis Limited
12.12.1 Company Overview
12.12.2 Product/Business Segment Overview
12.12.3 Financial Updates
12.12.4 Key Developments
12.12.5 SWOT Analysis
12.12.6 Key Strategies
12.13 Facebook Inc.
12.13.1 Company Overview
12.13.2 Product/Business Segment Overview
12.13.3 Financial Updates
12.13.4 Key Developments
12.13.5 SWOT Analysis
12.13.6 Key Strategies
12.14 Samsung Group
12.14.1 Company Overview
12.14.2 Product/Business Segment Overview
12.14.3 Financial Updates
12.14.4 Key Developments
12.14.5 SWOT Analysis
12.14.6 Key Strategies
12.15 Microsoft Corporation
12.15.1 Company Overview
12.15.2 Product/Business Segment Overview
12.15.3 Financial Updates
12.15.4 Key Developments
12.15.5 SWOT Analysis
12.15.6 Key Strategies
12.16 HTC Corporation
12.16.1 Company Overview
12.16.2 Product/Business Segment Overview
12.16.3 Financial Updates
12.16.4 Key Developments
12.16.5 SWOT Analysis
12.16.6 Key Strategies
12.17 PTC Inc.
12.17.1 Company Overview
12.17.2 Product/Business Segment Overview
12.17.3 Financial Updates
12.17.4 Key Developments
12.17.5 SWOT Analysis
12.17.6 Key Strategies
12.18 Magic Leap Inc.
12.18.1 Company Overview
12.18.2 Product/Business Segment Overview
12.18.3 Financial Updates
12.18.4 Key Developments
12.18.5 SWOT Analysis
12.18.6 Key Strategies
12.19 Visteon Corporation
12.19.1 Company Overview
12.19.2 Product/Business Segment Overview
12.19.3 Financial Updates
12.19.4 Key Developments
12.19.5 SWOT Analysis
12.19.6 Key Strategies
13 Conclusion
14 LIST OF TABLES
Table1 Global Augmented Reality and Virtual Reality Market: by Country, 2020โ2027
Table2 North America: Augmented Reality and Virtual Reality Market: by Country, 2020โ2027
Table3 Europe Augmented Reality and Virtual Reality Market: by Country, 2020โ2027
Table4 Asia-Pacific Augmented Reality and Virtual Reality Market: by Country, 2020โ2027
Table5 Middle East & Africa Augmented Reality and Virtual Reality Market: by Country, 2020โ2027
Table6 South America Augmented Reality and Virtual Reality Market: by Country, 2020โ2027
Table7 North America: Augmented Reality and Virtual Reality Market, by Country, 2020โ2027
Table8 North America: Augmented Reality and Virtual Reality Market, by Technology, 2020โ2027
Table9 North America: Augmented Reality and Virtual Reality Market, by Component, 2020โ2027
Table10 North America: Augmented Reality and Virtual Reality Market, by Device Type, 2020โ2027
Table11 North America: Augmented Reality and Virtual Reality Market, by Vertical, 2020โ2027
Table12 Europe: Augmented Reality and Virtual Reality Market, by Country, 2020โ2027
Table13 Europe: Augmented Reality and Virtual Reality Market, by Technology, 2020โ2027
Table14 Europe: Augmented Reality and Virtual Reality Market, by Component, 2020โ2027
Table15 Europe: Augmented Reality and Virtual Reality Market, by Device Type, 2020โ2027
Table16 Europe: Augmented Reality and Virtual Reality Market, by Vertical, 2020โ2027
Table17 Asia-Pacific: Augmented Reality and Virtual Reality Market, by Country, 2020โ2027
Table18 Asia-Pacific: Augmented Reality and Virtual Reality Market, by Technology, 2020โ2027
Table19 Asia-Pacific: Augmented Reality and Virtual Reality Market, by Component, 2020โ2027
Table20 Asia-Pacific: Augmented Reality and Virtual Reality Market, by Device Type, 2020โ2027
Table21 Asia-Pacific: Augmented Reality and Virtual Reality Market, by Vertical, 2020โ2027
Table22 Middle East & Africa: Augmented Reality and Virtual Reality Market, by Country, 2020โ2027
Table23 Middle East & Africa: Augmented Reality and Virtual Reality Market, by Technology, 2020โ2027
Table24 Middle East & Africa: Augmented Reality and Virtual Reality Market, by Component, 2020โ2027
Table25 Middle East & Africa: Augmented Reality and Virtual Reality Market, by Device Type, 2020โ2027
Table26 Middle East & Africa: Augmented Reality and Virtual Reality Market, by Vertical, 2020โ2027
Table27 South America: Augmented Reality and Virtual Reality Market, by Country, 2020โ2027
Table28 South America: Augmented Reality and Virtual Reality Market, by Technology, 2020โ2027
Table29 South America: Augmented Reality and Virtual Reality Market, by Component, 2020โ2027
Table30 South America: Augmented Reality and Virtual Reality Market, by Device Type, 2020โ2027
Table31 South America: Augmented Reality and Virtual Reality Market, by Vertical, 2020โ2027
15 LIST OF FIGURES
FIGURE 1 Global Augmented Reality and Virtual Reality market segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porterโs Five Forces Analysis of Global Augmented Reality and Virtual Reality Market
FIGURE 4 Value Chain of Global Augmented Reality and Virtual Reality Market
FIGURE 5 Share of the Augmented Reality and Virtual Reality Market in 2020 , by Country (in %)
FIGURE 6 Global Augmented Reality and Virtual Reality Market, 2020โ2027,
FIGURE 7 Global Augmented Reality and Virtual Reality Market size, by Technology, 2020
FIGURE 8 Share of the Global Augmented Reality and Virtual Reality Market, by Technology, 2020โ2027
FIGURE 9 Global Augmented Reality and Virtual Reality Market size, by Component, 2020
FIGURE 10 Share of the Global Augmented Reality and Virtual Reality Market, by Component, 2020โ2027
FIGURE 11 Global Augmented Reality and Virtual Reality Market size, by Device Type, 2020
FIGURE 12 Share of the Global Augmented Reality and Virtual Reality Market, by Device Type, 2020โ2027
FIGURE 13 Global Augmented Reality and Virtual Reality Market size, by Vertical, 2020
FIGURE 14 Share of the Global Augmented Reality and Virtual Reality Market, by Vertical, 2020โ2027
