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Asia Pacific Beauty Devices Market Analysis

ID: MRFR//0192-HCR | 100 Pages | Author: Kinjoll Dey| July 2024

The Asia-Pacific Beauty devices market famous dynamic trends driven by a burgeoning patron demand for advanced skincare and splendor answers. The region's market dynamics are formed via factors consisting of growing disposable earnings, changing beauty requirements, and a developing consciousness of skincare exercises. Consumer alternatives play a pivotal position in shaping the market dynamics. Asian purchasers, regarded for their inclination in the direction of innovative splendor merchandise, are riding the demand for present-day beauty devices. Preferences are evolving in the direction of multifunctional devices that provide holistic skin care. Rapid technological improvements make extensive contributions to market dynamics. The Asia-Pacific region witnesses a continuous inflow of modern-day beauty devices incorporating technology like synthetic intelligence, IoT, and advanced sensors. These innovations cater to the tech-savvy customer base. The developing prominence of e-commerce platforms has revolutionized the distribution channels for beauty devices. Consumers decide upon the benefit of online purchasing, taking into consideration the smooth right of entry to a huge variety of products.
The regulatory panorama has a good-sized impact on market dynamics. The place's beauty devices market is difficult to diverse regulations across countries. Understanding and complying with those regulations are important for market players to ensure product accessibility and acceptance in various markets inside the Asia-Pacific area. The Asia-Pacific vicinity is witnessing a surge in beauty tech startups, contributing to the market's vibrancy. These startups are conscious of niche segments, introducing unique beauty devices that cater to unique skincare wishes. The competitive panorama is enriched with the aid of these rising players' revolutionary processes. Culture extensively affects beauty standards, driving the demand for specific forms of beauty devices. In Asia, where skincare is deeply ingrained in cultural practices, beauty devices promote faultless and radiant pores and a skin advantage reputation. Understanding and aligning with those cultural nuances are vital for market fulfillment.
Economic elements, including GDP boom and, according to capita profits, influence the shopping strength of consumers. As disposable incomes increase throughout the Asia-Pacific region, clients are more willing to spend money on premium beauty devices. Market gamers need to evolve their techniques to cater to numerous financial situations within the region. Collaborations and partnerships between beauty device manufacturers and skincare specialists or influencers have become more and more common. Endorsements and pointers from relied-on resources play a pivotal position in influencing purchaser buying choices and impacting market dynamics. The developing emphasis on sustainability and health has permeated the beauty devices market. Consumers are seeking environmentally pleasant options and devices that promote common skin fitness.

Global Beauty Devices Market Overview


Asia Pacific beauty devices market size was valued at USD 5.5 billion in 2022. The beauty devices market industry is projected to grow from USD 6.41 billion in 2023 to USD 21.91 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.60% during the forecast period (2023 - 2032). The main market drivers boosting market growth include an increase in demand for diversity & representation of individual demands, as well as a domestic cosmetics line and fierce rivalry for foreign brands.  Asia Pacific Beauty Devices Market Overview


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Beauty Devices Market Trends



  • Technological advancement in beauty devices is driving the market growth


Market CAGR for beauty devices is driven by technological advancement in beauty devices. Beauty device service providers are expected to focus especially on the problems associated with the current beauty device process, which is expected to create lucrative business opportunities for them. Several companies have already emerged as leaders in the beauty device market. The embedding of digitalization and technology in the heart of creating, manufacturing, and distributing beauty products to enhance the customer experience in the beauty device markets technologies such as skin microecology, biological fermentation, and cell extraction are some products that will boost the market. The increasing demand for skincare tools, printed makeup, e-makeup, etc.


Additionally, the rise in the geriatric population drives the Asia Pacific beauty devices market growth over the forecast period. According to the World Bank, 16.98% of Japan's population and 6.91% of China's population were 65 or older in 2010, and the percentages had risen to 27.05% and 10.64%, respectively, by 2017. Acne, wrinkles, aging spots, and hair loss are all common skin issues among older people. The region's growing geriatric population, particularly in China and Japan, has fuelled demand for beauty devices. Furthermore, as the person gets older, their skin loses healthy components. These are common among older people. Wrinkles, dryness, and pigmentation are all signs of aging. Beautification devices provide younger-looking skin, expected to propel the be116auty devices market forward.


An increase in the trend of selling at-home beauty devices through online modes of distribution, especially on company websites and e-commerce websites such as eBay, Amazon, Walmart, and various other regional e-commerce sites, is anticipated to create immense business opportunities for manufacturers and distributors of at-home beauty devices over the forecast period. Producers and distributors also provide discounts, exclusive offers, and schemes to drive the sale of at-home beauty devices on various online platforms.


The growth in spas and salons ly is a significant factor driving the demand for beauty devices. The millennials spend extensively on beauty products because they always want to look presentable. Furthermore, the key market players' aggressive marketing through videos and ads on social media platforms is playing a crucial role in spreading awareness regarding the availability of several treatments for various skin problems. Social media severely influence the youth, and the rising internet penetration allows consumers to search for numerous treatments and beauty devices associated with skin care. Therefore, the rising adoption of smartphones and augmented internet penetration positively drive the beauty devices market revenue.


Beauty Devices Market Segment Insights


Beauty Devices Product Type Insights


The Asia Pacific beauty devices market segmentation, based on product type, includes hair care, {hair removal devices, hair growth devices, hair styling devices, and others}, skin care {light/led & photorejuvenation therapy devices, cellulite reduction devices, acne removal devices, and others}, Oral Care, and Others. The hair care segment dominated the market, accounting for 35% of market revenue (2.24 Billion). Both urban and rural markets are seeing an increase in demand for hair care, which is creating more possibilities across the area. Urban consumers spend three times as much on skin and hair care goods than rural consumers do, providing tremendous opportunity for various companies to expand in the sector. However, skin care is the fastest-growing category due to growing awareness among people about the aesthetic appeal and technological advancements in skincare devices.


Beauty Devices Application Insights


The Asia Pacific beauty devices market segmentation, based on application, includes domestic purpose and commercial purposes {salon/spas, hospitals/clinics, and others}. The commercial purpose category generated the most income (70.4%). This is due to a rise in demand for cosmetic laser treatments like tattoo removal, resurfacing, and tightening. However, domestic purpose is the fastest-growing category due to the rapid increase in popularity and sale of at-home beauty devices in various countries in the Asia Pacific.


Beauty Devices End-User Type Insights


The Asia Pacific beauty devices market segmentation, based on end-user type, includes professional and personalized. The professional category generated the most income as prominent key players are expanding their offerings in professional beauty devices. However, personalized is the fastest-growing category because of the growing premiumization and the need from customers for more specialised solutions.


Figure 1 Asia Pacific Beauty Devices Market by End-User Type, 2022 & 2032 (USD Billion)Asia Pacific Beauty Devices Market by End-User Type, 2022 & 2032


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Beauty Devices Countries Insights


By countries, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The China beauty devices market will dominate this market due to high personal grooming spending, rising skin and hair problems, greater use of technological gadgets, and rising hygiene issues among men and women, driving the market growth over the forecast period.


Further, the major countries studied in the market report are China, Japan, India, Australia, and South Korea.


Figure 2 ASIA PACIFIC BEAUTY DEVICES MARKET SHARE BY COUNTRY 2022 (USD Billion)ASIA PACIFIC BEAUTY DEVICES MARKET SHARE BY COUNTRY 202


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Japan beauty devices market accounts for the second-largest market share due to the high disposable income and appearance awareness, which increase the spending on cosmetic procedures and tools. In addition, the growing number of salons providing hair removal services and the growing number of people suffering from hormonal problems bolster the demand for the market over the forecast period.


The India beauty devices market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing adoption rate of technological advancement and innovative solutions and devices. The increased customer awareness regarding the availability of several beauty devices and skin treatments has propelled the growth of the market over the forecast period.


Beauty Devices Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the beauty devices market grow even more. Market participants are also undertaking various strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The beauty devices industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Asia Pacific beauty devices industry to benefit clients and increase the market sector. Major players in the beauty devices market, including L'Oréal Group, Nu Skin Enterprises Inc, Panasonic Corporation, Syneron Medical Ltd, Home Skinovations Ltd, TRIA Beauty Inc, Procter & Gamble, and others, are attempting to increase market demand by investing in research and development operations.


Koninklijke Philips NV is a diversified technology firm that designs and manufactures medical systems and customer electronics products. The company offers products and solutions in diagnostic imaging, enterprise diagnostic informatics, image-guided therapy, ultrasound, monitoring and analytics, sleep and respiratory care, population health management, connected care informatics and therapeutic care. It offers mother and childcare, personal care and oral healthcare products, including power toothbrushes, brush heads, baby bottles, sterilizers, breast pumps, shavers, groomers, trimmers, skin care, hair care and hair removal products. A new range of DIY female grooming products based on cutting-edge technology was revealed by Koninklijke Philips N.V. in 2020. These products can be used to enhance hair and face attractiveness. The sophisticated microprocessor technology in the devices enables real-time adaptation to provide personalized care.


Hindustan Unilever Ltd, a subsidiary of Unilever Plc, is a manufacturer and seller of fast-moving customer goods. The company offers packaged foods and refreshments, beauty and personal care products, and homecare products. HUL markets its products under the Bru, Magnum, Fair and Lovely, Ponds, Surf Excel, Knorr, Taza, Lakme, Dove, Pepsodent,  Lipton and Kissan brands. The company also offers ice creams, staples, health food drinks, culinary products, and frozen desserts. In June 2021, Hindustan Unilever Ltd declared its plans to rise up the online reach of the firm's premium brands via standalone branded sites and its multi-brand shopping forum UShop, wherein UShop is expanded beyond the National Capital Region and Mumbai to eight more cities across the country.


Key Companies in the Beauty Devices market include



  • L'Oréal SA

  • Procter & Gamble Company

  • Beiersdorf AG

  • Natura & Co

  • Unilever PLC

  • The Estée Lauder Companies Inc.

  • Shiseido Company Limited

  • Kao Corporation

  • Revlon Inc.

  • Oriflame Holding AG


Beauty Devices Industry Developments 


February 2022 Shiseido Company Limited released Perfect Cover Foundation MC*1 and Perfect Cover Foundation VC*2, which cover various skin discolorations and are exclusive products from the PERFECT COVER brand of Shiseido Life Quality Makeup. The Perfect Cover series (four products, ten items) has been released in Japan.


January 2020 L'Oréal introduced Perso, a smart device that makes beauty personal. The smart skincare system can provide personalized skincare solutions via a four-step process.


Beauty Devices Market Segmentation


Beauty Devices Product Type Outlook




  • Hair Care



  • Skin Care

    • Light/LED And Photorejuvenation Therapy Devices

    • Cellulite Reduction Devices

    • Acne Removal Devices

    • Others



  • Oral Care

  • Others


Beauty Devices Application Outlook



  • Domestic Purpose


  • Commercial Purpose

    • Salon/Spas

    • Hospitals/Clinics

    • Others




Beauty Devices End-User Type Outlook



  • Professional

  • Personalized


Beauty Devices Regional Outlook




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



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