Application Release Automation Market Research Report – Global Forecast till 2027

Application Release Automation Market Research Report, by Type (On-Premise, Cloud), Component (Managed Services, Training, Consulting, and Integration Services, Support and Maintenance, Tools), Vertical (IT & Telecom, BFSI, Manufacturing, Media & Entertainment, Retail, Healthcare, Others) - Global Forecast till 2027

ID: MRFR/ICT/5660-HCR | February 2021 | Region: Global | 100 pages         

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Application Release Automation Market Overview:

The Application Release Automation (ARA) market is expected to grow at a tremendous speed in the coming years. The value of the market was evaluated at 178.37 million in the year 2017. The ARA market value is expected to reach up to 525.39 million by the year 2023. The market is anticipated to grow with a CAGR of about 19.73% over the forecast period (2017 – 2023).

Application Release Automation involves a tool that aid in implementing an application, right from its development stages till production. It comprises deployment automation, release management, and modeling environment administration. Automation helps business institutions deploy their software regularly. Application Release Automation helps in a reliable and swift release of applications, and also aid in speeding up alterations and updates in the applications.

They provide automation solutions for various applications such as .net, Java EE (Enterprise Edition), and Java Platform. The increasing requirement for cost-effective, flexible, and accessible DevOps practices is contributing to the Application Release Automation market growth. Business firms looking for automation solutions to ensure secure physical and cloud platforms. Moreover, the number of applications functioning in dynamic IT situations, the need for more TTM (Time-to-Market), and higher complex application operations act as driving factors for the growth of the ARA industry.

Covid-19 Analysis:

The impact of Covid-19 has hampered most small and large-scale businesses. Due to the lockdown and physical distancing needs, many businesses have switched to work-from-home provisions. All their communication, business processes, transactions, and data storage are done online. Hence, there is a raising need for Application Release Automation solutions.

This is because the ARA solutions help fix and update applications and deliver quickly. This makes the functioning of businesses convenient and simpler. It also saves employee time and reduces stress due to technical issues on the business cloud systems.

Market Dynamics:


Business firms depend on IT products to deliver varied client experiences and to maintain them. Delivering high-quality applications in no time can be challenging. Moreover, most applications face technical glitches and bugs. Fixing these technical issues can also be time-consuming and reduce the time-to-market of the firms.

Hence, there is a need for increased security for virtual, physical, and cloud platforms. Moreover, firms require software that helps increase deployment speed and simplify the release process of applications. These factors increase the need for ARA systems and the growth of the global Application Release Automation industry.


The adoption of advanced AI systems is increasing among business firms. Most institutions thrive to deliver their products and services swiftly 24/7. Hence, there is a need for software to aid AI applications to be delivered quickly. Moreover, enormous amounts of data need to be stored and transmitted across applications. Also, companies need software to resolve their critical technical issues to save employees time. All these factors offer opportunities for the growth of the Application Release Automation market.


Many business institutions require advanced software development solutions, because of the large number of employees in the institution. However, most SMEs (Small or Medium Enterprises) still depend on traditional solutions to handle their software updates and delivery. This cannot cater to the expectations of the firm and leads to a waste of employee time, due to slow processes.

The legacy automation process is often problematic, which cannot provide the customers with efficient software solutions. This is mainly because SMEs cannot spare larger budgets to implement advanced application release automation solutions. These factors can be restraints to the growth of the ARA market.


Most business firms and organizations lack awareness about the functioning and benefits of Application Release Automation. To implement the solution effectively, skilled experts need to deploy it in the institution. Low awareness can lead to low-standard functioning of application deployment and development.

Institutions need to employ programmers and IT professionals with expertise in Application Automation. Only then can the firm retain all the benefits of ARA solutions. Hence, these factors can challenge the ARA solution providers.

Cumulative Growth Analysis:

The Application Release Automation market value was about USD 178.3 million in the year 2020. The market value is anticipated to reach up to USD 525.39 million by the year 2027, with a CAGR of around 19.73%. Increasing IT products and software services act as driving forces for the ARA market growth.

Most applications come with bugs and technical glitches very often. This leads to a waste of employee time in trying to fix these issues. Additionally, it leads to increased stress among employees. Business enterprises require high Time-to-Market, so applications need to be delivered quickly.

ARA offers fast as well as high-quality delivery of applications and increases TMT. Moreover, automation systems enable continuous delivery and satisfy business needs, with low failure in functioning and structural issues. Automation solution helps update applications quickly and deliver them in no time.

Technological Analysis:

The ARA tools help develop and deploy applications with the help of organized release automation methods. They contain workflow engines that help to program and monitor the activities of the firm or employees. The ARA systems help deploy applications on time and update them quickly to reduce the time-to-market of the workforce. They also help deploy custom applications or related configurations of applications such as .net, Java Platform, or Java EE (Enterprise Edition).

Application Release Automation Market Segment Overview:

The ARA market is classified into various segments such as by type, component, and vertical. Listed below are the Application Release
Automation market segments:

By Type:

  • On-premise

  • On-cloud

By Organization Size:

  • Large enterprises

  • Small and Medium Enterprises (SMEs)

By Component:


  • Training services

  • Consulting services

  • Support & Maintenance

  • Managed services

  • Integration services

  • Tools

By Vertical:

  • IT & Telecommunication

  • BFSI

  • Healthcare

  • Retail & e-Commerce

  • Media & Entertainment

  • Manufacturing

  • Others

Application Release Automation Market Regional Analysis:

The regional market analysis of the ARA market is classified into North America, Europe, Asia Pacific, Middle & Africa, Latin America, and the rest of the world. North America is anticipated to dominate the Application Release Automation market over the forecast period. This is because, this region has highly advanced IT infrastructure, most of the key companies in the global market, and high proficiency in technical expertise.

However, the Asia Pacific region is estimated to grow at the highest CAGR over the forecast period. Europe is expected to follow the Asia Pacific region in the market value growth. But North America is anticipated to hold the biggest market share during the Application Release Automation market forecast.

Competitive Landscape:

The ARA industry is dominated by a few important companies. They are the key competitors that offer Application Release Automation solutions across the globe. The key companies offer several types of release automation solutions such as incremental, spiral, waterfall, agile, and software prototyping models.

Application Release Automation Market Key Players:

Below are the key companies in the global ARA market with the location of their headquarters:

  • Microsoft Corporation (US)

  • HP Company (US)

  • CA Technologies (US)

  • IBM Corporation (US)

  • Micro Focus International PLC (UK)

  • MidVision Ltd. (UK)

  • BMC Software (US)

  • Red Hat Inc. (US)

  • VMware Inc. (US)

  • XebiaLabs Inc. (US)

  • Electric Cloud Inc.

  • Serena Software Inc.

Recent Developments:

Fujitsu procured UShareSoft in November 2015, including UForge in its app release automation system. This helped improvise Fujitsu’s cloud business and automated system building.

In January 2018, BMC Software collaborated with Amazon Web Services to aid customers to transfer their workloads to AWS’s cloud platform in an efficient, low-cost, and secure way.

In February 2018, UShareSoft launched the new UForge AppCenter 3.8. This app release automation software makes application delivery in dynamic IT environments, building and deploying apps from one console highly convenient and simple.

Report Overview:

This research report contains all the information about the growth of the global ARA market over the forecast period. It also includes different sections of the Application Release Automation market analysis to help obtain in-depth information such as opportunities, challenges, drivers, COVID 19 analysis, regional analysis, competitive landscape, and others. Moreover, all the information is collected from verified primary and secondary sources to estimate the expected market growth of the ARA industry by the year 2027.

Report Details:

  • Historic Period: 2015-2020

  • Base Year: 2021

  • Forecast Period: 2022-2027


  • North America

  • Europe

  • Asia-Pacific

  • Middle East & Africa

  • Latin America

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Frequently Asked Questions (FAQ) :

The application release automation market can thrive at 19.73% CAGR by 2023.

The application release automation market can value at USD 525.39 Mn by 2023.

Micro Focus International PLC (UK), XebiaLabs, Inc. (US), VMware, BMC Software (US), and Incare some reputed names in the application release automation market.

In 2017, the application release automation market valued at USD 178.37 Mn.

MRFR study states that the North America application release automation market can surge in near future.