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Alcopop Market Size

ID: MRFR//2454-HCR | 110 Pages | Author: Snehal Singh| June 2024

The alcopop market is experiencing robust growth, driven by a combination of factors that reflect changing consumer tastes, lifestyle preferences, and the beverage industry's innovation. A key factor contributing to the popularity of alcopops is the demand for ready-to-drink (RTD) beverages that offer convenience and a touch of indulgence. Alcopops are a nice choice for customers that do not want all the extra work of adding or mixing ingredients but want a pre-mixed flavored beverage.
The shift in preference demands of the young market segment is a key factor behind the expansion of the alcopop industry. It is the millennials and generation Z who are more attracted to alcopops because they now come with bolder, colorful, and diverse flavor profiles. Such consumers express their appreciation for the diversity and of these products in the form of alcopops, which are new in the alcoholic drinks market. These consumers are the evidence of the move away from simpler traditional products. The bright and entertaining packaging commonly found with alcopops is one of the major reasons for their wide acceptance among the youth population.
Anticipated to surge at a substantial Compound Annual Growth Rate (CAGR) of 5.80% between 2023 and 2032, the Alcopop Market is poised to attain a market size of 6.81 billion by 2032. This projection underscores the market's robust growth trajectory and sustained demand for alcopop products in the foreseeable future. The social/experiential drinking culture’s ascendancy is another milestone in the market development. Alcopops marketing is directed as a social beverage targeting drunken binges, planned parties, and casual weekend getaways. What is common is that the drinks are accessible to many people, often characterized by sweet and fruity flavors, and this makes them to be attractive to most people, including those new to drinks or like smooth tasting drinks.
The study of the market segmentation is important to analyze the diverse demand segments within the alcopop market. The variety of flavors, alcohol content and packaging options leads to the creation of the product that are different from one another but capable of satisfying various consumer preferences. Starting from the classic fruits flavors to more complicated connectors, alcopops provide variety within one category, a way for the brands to reach certain targeted demographics and occasions. Geographical factors also influence the alcopop market, with variations in flavor preferences and regulatory landscapes. While some regions may embrace a wide array of flavors and alcohol content levels, others may have specific regulations that impact product formulations and marketing. Additionally, cultural attitudes towards alcohol and drinking occasions contribute to the regional nuances observed in the alcopop market.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2022 USD 4.1 Billion
Market Size Value In 2023 USD 4.37 Billion
Growth Rate 5.80% (2023-2032)

Global Alcopop Market Overview


Alcopop Market Size was valued at USD 4.37 Billion in 2023. The Alcopop market industry is projected to grow from USD 4.62 Billion in 2024 to USD 6.81 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.96% during the forecast period (2024 - 2032). The increased demand for alcoholic beverages imparting unique and refreshing flavors are the key market drivers enhancing the market growth.


Alcopop Market 1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Alcopop Market Trends



  • Growing demand from  younger generation is driving the market growth


The increased demand from the younger generation is driving the market CAGR for alcopop. Malt liquor has a pleasant flavor and canvas for other ingredients and flavors. Alcopops have a lower alcohol level, which is thought to be one of the primary reasons for attracting young people. They are designed primarily for young drinkers, known as 'entry-level' drinkers.


Furthermore, alcopops makers use appealing packaging materials to entice adolescents. Innovative marketing strategies are being used to enhance alcopops sales among teenagers. Apart from malt liquor consumption, alcopops are recognized as the favorite beverage among the youthful population. WKD is currently entering the market with a variety of new flavors. WKD Pink Gin is a refined blend of gin and raspberry flavors. Meanwhile, lemon and raspberry lemonade are among the new flavors added to the well-known range of summer drinks.


The ever-increasing consumer interest in health and wellbeing, as well as increased awareness of many negative health impacts associated with excessive alcohol intake, are primary drivers expected to drive the market's growth significantly throughout the forecast period. In recent years, the demand and penetration for better high-quality, low-alcohol drinks to maintain their health goals have prompted market players to create new products, contributing to market growth and demand.


Manufacturers' rising investments in low-alcohol beverages to improve taste, variety, and quality have boosted the sector. Various product improvements from manufacturers, such as low-calorie and fruit-flavored low-alcoholic beverages, have captured customers' interest. The increased consumer interest in health and wellbeing in recent years has been a major element driving the low-alcohol beverages market. The unfavorable health impacts of alcoholic beverage use, such as cardiovascular illnesses and high blood pressure, have also prompted customers to choose reduced alcohol beverage variants, boosting market expansion.Thus, driving the Alcopop market revenue.


Alcopop Market Segment Insights


Alcopop Type Insights


The Alcopop market segmentation, based on base type includes beer, whiskey, rum, vodka and others. The rum segment dominated the market, accounting for 35% of market revenue. Rising demand for high-end goods is likely to propel the business globally. The increased desire among millennials in distinctive and genuine alcoholic beverages is projected to drive product sales even further. Rum is the most popular alcoholic beverages in the spirits category. Increased per capita income in both developed and developing economies is increasing demand for premium spirits. Rising demand for high-end goods is likely to propel the business globally. The increased desire among millennials in distinctive and genuine alcoholic beverages is projected to drive product sales even further.


Alcopop Packaging Type Insights


The Alcopop market segmentation, based on packaging type includes bottles, cans and others. The bottles segment dominated the market. Factors such as increased per capita income, customer willingness to spend for premium brands, and the proliferation of places such as nightclubs, pubs, and bars are likely to drive market growth.


Figure 1: Alcopop Market, by Packaging Type, 2023 & 2032 (USD Billion)


Alcopop Market, by Packaging Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Alcopop Regional Insights


The analysis gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World by region. The North American Alcopop market area will dominate this market; the presence of numerous international producers, rising demand for premium rums, and a rise in the consumption of flavored and spiced rums in cocktails are factors driving market growth, as are rising packaging innovation and consumer demand for properties such as convenience,  safety, technology, and sustainability.


Thus, the main countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: ALCOPOP MARKET SHARE BY REGION 2023 (USD Billion)


ALCOPOP MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Asia Pacific Alcopop market accounts for the second-largest market share Because of the large population, the increase in disposable income, and the growing popularity of rum among the younger generation due to rising consumer health consciousness and substantial client bases in nations such as India and China. Furthermore, since consumers want low-calorie, low-sugar, and healthier beverages, beverage manufacturers in the region are offering zero and low-alcohol beverages. Further, the China Alcopop market held the largest market share, and the India Alcopop market was the fastest-growing market in the Asia Pacific region.


The European Alcopop Market is expected to grow fastest from 2023 to 2032. Customers want alternatives to typical alcoholic beverages. Consumers are seeking ways to reduce their alcohol use, which has increased demand for low-ABV beer in the market and has benefited the regional industry in recent years. Moreover, the Germany Alcopop market held the largest market share, and the UK Alcopop market was the fastest-growing market in Europe.


Alcopop Key Market Players & Competitive Insights


Leading industry companies are making significant R&D investments to diversify their product offerings, which will drive the Alcopop market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Alcopop industry needs to provide reasonably priced goods to grow and thrive in an increasingly competitive and challenging market environment.


Local production to minimize operating costs is one of the key business tactics manufacturers use in the Alcopop industry to support clients and increase the market sector. The Alcopop industry has recently provided some of the most significant benefits. Major players in the Alcopop market, including Asahi Group Holdings, Ltd and others, are attempting to increase market demand by investing in research and development operations.


Asahi Group Holdings, Ltd. and its subsidiaries produce and distribute alcoholic beverages, soft drinks, and food products in Japan and worldwide. It operates in the following segments: Alcohol Beverages, Soft Drinks, Food, Overseas, and Others. The company sells imported beers, non-alcohol beer taste beverages, wines, shochu and whisky products, ready-to-drink beverages, happoshu products and spirits. It also sells soft drinks such as cider, carbonated soda water beverages, coffee, tea, lactic acid drinks, mineral waters, sports drinks, and fruit juices.


Diageo plc is a British alcoholic beverage business headquartered in London, England. It operates from 132 locations worldwide. It is a significant distributor of Scotch whisky and other alcoholic beverages. Its portfolio is extraordinary in its breadth, with over 200 brands marketed in 180 countries. They're building the best brands out there, from centuries-old names to exciting new entrants, giants to local legends, and they're a truly organization with over 25,000 talented employees based in over 135 countries. Because of its diversity, it can authentically represent its diverse consumer base and think differently about the future. In April 2021 Diageo has introduced a new Gordon's ready-to-drink can. This drink contains a 0.0% alcohol-free spirit combined with a tonic and is ideal for a quick summer get-together. It is available in the United Kingdom and follows the December debut of Gordon's, an alcohol-free counterpart.


Key Companies in the Alcopop market include



  • Diageo PLC (UK)

  • Asahi Group Holdings, Ltd. (Japan)

  • Suntory Holdings Limited (Japan)

  • Halewood International Limited (UK)

  • The Brown-Forman Corporation (US)

  • Bacardi Limited (UK)

  • Mike's Hard Lemonade Co. (US)

  • Pernod Ricard SA (France)

  • Anheuser-Busch InBev SA/NV (Belgium)

  • The Miller Brewing Company (US)

  • United Brands Company, Inc. (US)

  • Phusion Projects, LLC. (US)

  • Bass Brewery (UK)

  • Molson Coors Brewing Company (US)

  • Pabst Brewing Company (US).


Alcopop Industry Developments


Asahi Holdings Ltd: Has acquired a small share in the Australian hard seltzer company "Little Mermaid," indicating a possible interest in the alcopop market niche.


December 2022: Bira 91 announced its entry into the cider market with the release of Hill Station. With this introduction, the corporation is expanding into new areas besides beer. This introduction is part of the company's aim to expand beyond beers into other categories, in line with rising demand for ready-to-drink options and a burgeoning generation of consumers eager to try new flavors.


October 2022: Bira 91 announced its entry into the cider market with the release of Hill Station. With this introduction, the corporation is expanding into new areas besides beer. This introduction is part of the company's aim to expand beyond beers into other categories, in line with the rising demand for ready-to-drink options and a burgeoning generation of consumers eager to try new flavors.


Alcopop Market Segmentation


Alcopop Base Type Outlook



  • Beer

  • Whiskey

  • Rum

  • Vodka

  • Others


Alcopop Packaging Type Outlook



  • Bottles

  • Cans

  • Others


Alcopop Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Alcopop Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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