Global Activewear Market Overview
Activewear Market Size was valued at USD 428.8 Billion in 2022. The Activewear market industry is projected to grow from USD 456.6 Billion in 2023 to USD 755.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2023 - 2032). Increased health consciousness, rise in sports and fitness enthusiasm, and unique advantages of activewear are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Activewear Market Trends
- Growing health consciousness is driving the market growth
Market CAGR for activewear is driven by the rising health consciousness. The prevalence of numerous ailments, including diabetes and cardiovascular diseases, and the rise in health consciousness among consumers brought on by a sedentary lifestyle accelerate market growth. The market benefits from the rise in the number of people who want an active lifestyle. People are now more likely to stay fit at home in several methods in recent years. Wearing outfits suited for any situation is necessary for a healthy lifestyle, one of the fresh choices that appeared due to the growing popularity of exercises like Pilates, yoga, jogging, and at-home workouts for women's clothing. Female customers' growing enthusiasm for sports and fitness further impacts the industry. The rise in female consumers accelerates sales of activewear participation in sports. Activewear items like shorts, t-shirts, and athletic shoes sell well since more and more women are using walking to exercise.
Additionally, The growth of the women's activewear market is the comprehensive and distinctive benefits of activewear, such as quick-drying, thermal resistance, breathability, chemical resistance, and static resistance, among others. The increase in disposable income, rising urbanization, and shift in lifestyles positively impact the market for women's activewear. The younger generation and millennials, becoming more health-conscious and engaged in activities like yoga, sports, and gym, are primarily responsible for the market growth. Synthetic flexibility, toughness, and washability have also increased, resulting in products like Spandex that are more flexible, tougher, and washable than natural fibers. Further driving this market forward are celebrity collaborations with DTC and designer sportswear companies and the thinning distinctions between work and gym attire. As a result, it is anticipated that demand for activewear will increase throughout the projection period due to the rising health consciousness. Thus driving the Activewear market revenue.
Activewear Market Segment Insights
Activewear Product Type Insights
The Activewear market segmentation, based on product type, includes ready-to-wear, fashion outer, pants and T-shirts, rash guard, wet suits and swimwear, sports shoes, aqua shoes, and aqua socks, and fashion brands. The fashion outer, pants, and T-shirts segment dominated the market, accounting for the maximum market revenue. The trendy coats, trousers, and clothes market is expanding quickly thanks to recent innovations and breakthroughs. Additionally, there has been an increase in demand for fashionable sportswear that can be worn inside and outside the gym. The activewear need, with the focus on flexible layouts, gives consumers more options, which is anticipated to boost overall sales.
Activewear Fabric Insights
The Activewear market segmentation, based on fabric, includes polyester, nylon, neoprene, polypropylene, Spandex, cotton, and others. The polyester sector generated the most revenue due to its excellent moisture-wicking properties, which make it perfect for activity; polyester has seen a considerable surge in popularity as a raw material in the activewear industry.
Activewear Gender Insights
The Activewear market segmentation, based on gender, includes men, women, and kids. The women category generated the most income due to the rising popularity of modern and stylish sportswear among women. The demand for women's sportswear is also driven by increased consumer health consciousness and female customers' enthusiasm for sports and exercise.
Activewear Distribution Channel Insights
The Activewear market segmentation, based on distribution channels, includes offline and online. The offline category generated the most income. At various prices, activewear is more physically available than online, making it simpler for shoppers to find and buy the item. Customers profit from the availability of various athletic options, discounts on certain brands, assistance from sales representatives, and straightforward checkout procedures at offline markets.
Figure 1: Activewear Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Activewear Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Activewear market will dominate this market, owing to an increase in trendy activewear. In addition, the growing popularity of sports like basketball and soccer and rising health consciousness will boost market growth in this region.
Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ACTIVEWEAR MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Activewear market accounts for the second-largest market share due to the rising demand and involvement for fashionable outer T-shirts. Further, the German Activewear market held the largest market share, and the UK Activewear market was the fastest-growing market in the European region.
The Asia-Pacific Activewear Market is expected to grow at the fastest CAGR from 2023 to 2032 due to increasing demand for trendy and smart gyms and sportswear among youth and millennials. Moreover, China's Activewear market held the largest market share, and the Indian Activewear market was the fastest-growing market in the Asia-Pacific region.
Activewear Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Activewear market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Activewear industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Activewear industry to benefit clients and increase the market sector. In recent years, the Activewear industry has offered some of the most significant advantages to activewear market. Major players in the Activewear market, including Skechers USA, Inc., Puma SE, Adidas AG, Nike, Inc., ASICS Corporation, The Gap, Inc., VF Corporation, IuIulemon athetica Inc, Under Armour, Inc., Columbia Sportswear Company, PVH Corp., DICKS Sporting Goods, Inc., and others, are attempting to increase market demand by investing in research and development operations.
NIKE, Inc. is a team encompassing the Nike, Jordan, and Converse brands to leave a lasting impression. With a presence, an innovative culture, and a team-first mentality, the company acts to build a future of constant advancement for athletes, sports, and its planet. NIKE promotes ongoing advancement for athletes and sports by supporting athletes in realizing their potential. Every position at NIKE, Inc. is built on a team-first mentality, encouraging an innovative culture and a common goal to make a lasting impression. NIKE's mission is to use the power of sport to advance humankind. Around the world, the company is sharing sporting arena and increasing everyone's access to sports. In February 2023, Nike launched the new Nike Vaporfly 3 running shoes, updated with improvement and refinement. The new Nike Vaporfly's updated design, which builds on lessons from the Nike Vaporfly 2, addresses the needs of distance runners by providing a smoother transition, better stability, and more energy return.
Puma SE is a German Multinational firm that creates and produces sports and casual footwear, clothing, and accessories. Its headquarters is in Herzogenaurach, Bavaria, Germany. The third-largest sportswear producer in the world is Puma. Sports can change and energize the company. Puma competes on an equal footing with the world's quickest athletes as one of the top sports brands. To do it, the PUMA brand is founded on the same principles that distinguish a great athlete. PUMA never hesitates to take chances. PUMA stands up for what the company believes in and is ready to make the decisions that will advance sports. Bring flair to running & training, innovate with golf, and bring performance to motorsports to share the thrill of team sports. In September 2022, PUMA SE released a new apparel and footwear collection, SEASONS. This SEASONS collection is a windproof, breathable, and waterproof fabric made from 100% recycled material.
Key Companies in the Activewear Market Include
- Skechers USA, Inc.
- Puma SE
- Adidas AG
- Nike, Inc.
- ASICS Corporation
- The Gap, Inc.
- VF Corporation
- IuIuIemon athletica Inc.
- Under Armour, Inc.
- Columbia Sportswear Company
- PVH Corp.
- DICKS Sporting Goods, Inc
Activewear Industry Developments
January 2023: In the Tokyo neighborhood of Harajuku, V.F. Corporation opened a new regional office. With this, it increases its capacity for new product design and support for its company in the Asia-Pacific region.
April 2023: Nike, Inc. declared the unveiling of the NFT sneakers collection. The new sneakers series, Our Force1 (OF1), is motivated by the Air Force 1 collection.
September 2022: PUMA SE declared its shopping app in India. The app was presented by cricketer and PUMA brand ambassador Virat Kohli through his social media channels. The launch would support the company to raise its product sales.
Activewear Market Segmentation
Activewear Product Type Outlook
- Ready to Wear
- Fashion Outer, Pants, and T-shirts
- Rash Guard, Wet Suit, and Swim Wear
- Sports Shoes, Aqua Shoes, and Aqua Socks
- Fashion Brand
Activewear Fabric Outlook
- Polyester
- Nylon
- Polypropylene
- Spandex
- Cotton
- Others
Activewear Gender Outlook
Activewear Distribution Channel Outlook
Activewear Regional Outlook
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
| Report Attribute/Metric |
Details |
| Market Size 2022 |
USD 428.8 Billion |
| Market Size 2023 |
USD 456.6 Billion |
| Market Size 2032 |
USD 755.7 Billion |
| Compound Annual Growth Rate (CAGR) |
6.50% (2023-2032) |
| Base Year |
2022 |
| Market Forecast Period |
2023-2032 |
| Historical Data |
2018- 2022 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Product Type, Fabric, Gender, Distribution Channel, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered |
The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
Skechers USA, Inc., Puma SE, Adidas AG, Nike, Inc., ASICS Corporation, The Gap, Inc., VF Corporation, IuIuIemon athletica Inc., Under Armour, Inc., Columbia Sportswear Company, PVH Corp., DICKS Sporting Goods, Inc. |
| Key Market Opportunities |
· The Holistic approach of female consumers toward activewear |
| Key Market Dynamics |
· Increase in health consciousness· Rise in fitness and Sports enthusiasm |
Frequently Asked Questions (FAQ) :
The Activewear market size was valued at USD 428.8 Billion in 2022.
The market is projected to grow at a CAGR of 6.50% during the forecast period, 2023-2032.
North America had the largest share of the market.
The key players in the market are Skechers USA, Inc., Puma SE, Adidas AG, Nike, Inc., ASICS Corporation, The Gap, Inc., VF Corporation, IuIuIemon athletica Inc., Under Armour, Inc., Columbia Sportswear Company, PVH Corp., DICKS Sporting Goods, Inc.
The fashion outer, pants, and T-shirts category dominated the market in 2022.
The offline had the largest share in the market.
