Expanding urban population in the country, which is characterized by high-income individuals, is expected to drive market expansion shortly at a CAGR of 4.50% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Washing Machine Market that contains information from 2018 to 2032. The Washing Machine Market is estimated to register a CAGR of 4.50% during the forecast period of 2023 to 2032.


MRFR recognizes the following companies as the key players in the global Washing Machine Market— Whirlpool Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Electrolux AB (Sweden), Haier Smart Home Co., Ltd. (China), Godrej Industries Ltd. (India), IFB Industries Ltd. (India), Panasonic Corporation (Japan), Mirc Electronics Limited (India) and Bsh Hausgeräte GmbH (Germany)


Market Highlights


The global Washing Machine Market is accounted to register a CAGR of 4.50% during the forecast period and is estimated to reach USD 85.00 billion by 2032.


The expanding rate of infrastructure development projects is broadening the growth prospects for the market. The rising construction of residential and commercial properties, particularly in emerging economies, is directly impacting and driving the market's growth.


Segment Analysis


The global Washing Machine Market has been segmented based on Type, Product, Technology, Capacity, Distribution Channel, and Application.


Based on Type, the market is segmented into Glassdoor and Sheet door. Glass door category is expected to be the largest segment during the forecast period. Glass doors on washing machines offer a sleek and modern aesthetic that appeals to consumers. The transparent or translucent design adds an element of sophistication to the appliance and can complement the overall look of a contemporary laundry room or kitchen.


Based on Product, the Washing Machine Market has been segmented into Top Load and Front Load. Front load category is expected to be the largest segment during the forecast period. Front-load washing machines are known for their superior cleaning performance compared to top-load models. They use a drum that rotates horizontally, allowing clothes to tumble in and out of the water, effectively removing dirt and stains. This thorough cleaning capability is a major selling point for front-load machines.


Based on Technology, the Washing Machine Market has been segmented into Automatic and Semi-automatic. Automatic segment is expected to be the largest segment during the forecast period. Automatic washing machines, whether top-load or front-load, offer a high level of convenience to users. They automate the washing process, requiring minimal manual intervention. Users can simply load the laundry, select the desired settings, and let the machine handle the rest. This time-saving aspect is particularly appealing to busy households.


Based on Capacity, the Washing Machine Market has been segmented into Below 8 KG and Above 8 KG. Below 8 KG category is expected to be the largest segment during the forecast period. Smaller washing machines with a capacity of below 8 kilograms are well-suited for households with fewer occupants or individuals living alone. In urban areas and among young professionals, there's a growing trend towards smaller households, which drives the demand for compact washing machines.


Based on the Distribution Channel, the Washing Machine Market has been segmented into Online and Offline. The online segment is expected to be the largest segment during the forecast period. Online shopping offers unparalleled convenience. Consumers can browse, compare, and purchase washing machines from the comfort of their homes, avoiding the need to visit physical stores. This convenience is especially appealing to busy individuals and families.


Based on Application, the Washing Machine Market has been segmented into Residential and Commercial. Residential segment is expected to be the largest segment during the forecast period. Urbanization is a worldwide phenomenon, with more people moving to cities and urban areas. In these urban settings, residential spaces, including apartments and condos, often come equipped with laundry areas or hookups for washing machines. This infrastructure encourages the adoption of washing machines among urban residents.


Regional Analysis


The global Washing Machine Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Washing Machine Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Washing Machine Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Washing Machine Market comprises of Middle East, Africa, and Latin America.


The largest market share for Washing Machine Market was maintained by the North American regional sector. The increasing engagement of individuals in outdoor activities has led to a higher turnover of clothing, serving as a driving force in elevating consumption rates. According to survey data released by the Outdoor Industry Association, 54% of Americans aged 6 years and older participated in at least one outdoor activity in 2021. Additionally, the ongoing construction of new residences has further stimulated demand for household appliances, including laundry appliances, in the region.


Moreover, the Europe market has been persistently growing over the forecast period. Europe is currently witnessing robust market growth during the forecast period, primarily driven by the region's high per capita income dedicated to electronic appliances. Furthermore, the thriving tourism industry, leading to increased commercial usage of these products, significantly contributes to the market's rapid expansion. According to data provided by the European Union (EU), European accommodation establishments recorded nearly 137 million nights spent by tourists in December 2022. This data underscores the substantial impact of tourism on driving demand for relevant products in the European market.


In Asia Pacific, the growing disposable income levels, particularly among the middle and lower-income segments, have resulted in enhanced purchasing capacity, leading to an upsurge in consumption rates. According to statistics released by the Ministry of Statistics and Program Implementation, Government of India, the nominal net income at consumer prices in India reached USD 20,908.6 billion during the financial year 2020-2021. Furthermore, domestic brands in this region, including Samsung, Haier, LG, and others, have been consistently manufacturing cost-effective products, which are expected to further stimulate demand.


Furthermore, the rest of the world's Washing Machine Market is divided into the Middle East, Africa, and Latin America. The countries within this region are witnessing a remarkable expansion in their e-commerce enterprises, consequently driving a substantial increase in product demand. According to data released by the International Trade Administration, U.S. Department of Commerce, there was an 8.0% growth in the number of e-commerce orders with free shipping in Brazil from the first half of 2020 to the first half of 2021.


Key Findings of the Study



  • The global Washing Machine Market is expected to reach USD 85.00 billion by 2032, at a CAGR of 4.50% during the forecast period.

  • The Asia-Pacific region accounted for the fastest-growing global market because of the Increasing disposable incomes, fast-paced urbanization, and innovative, compelling advertising campaigns by manufacturing companies that have collectively fostered a potentially transformative market landscape in the Asia-Pacific region.

  • Based on product, the front load segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.

  • Whirlpool Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Electrolux AB (Sweden), Haier Smart Home Co., Ltd. (China), Godrej Industries Ltd. (India), IFB Industries Ltd. (India), Panasonic Corporation (Japan), Mirc Electronics Limited (India) and Bsh Hausgeräte GmbH (Germany)

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Report details
Base Year 2022
Companies Covered 15
Pages 128
Certified Global Research Member
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