Increasing demand for high-end autonomous vehicles and luxury automobiles is expected to drive market expansion in the near future at a CAGR of 24.80% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published on the “Global Virtual Visor Market”.

The virtual visor market is estimated to register a CAGR of 24.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global virtual visor market - Robert Bosch GmbH, Weetect, Visor-AR, Sunvisors India Private Limited, Irvine Automotive Products, Kasai Kygo Co. Ltd., KÖBO GmbH & Co. KG, and Atlas Holdings.

Market Highlights

The global virtual visor market is accounted to register a CAGR of 24.80% during the forecast period and is estimated to reach USD 1.578 billion by 2032.

The demand for more effective sun glare solutions in cars, enhanced attention to driver safety, and developments in augmented reality technology are driving the virtual visor industry. In addition, growing consumer desire for connected and smart automotive technologies fuels the virtual visor market expansion. The virtual visor industry is mostly driven by laws promoting road safety and by automakers incorporating cutting-edge innovations to improve the driving experience overall. Furthermore, another factor is the increasing popularity of autonomous driving and electric car technologies, which frequently come equipped with cutting-edge safety features like smart visors.

Segment Analysis

The global virtual visor market has been segmented into type and application.

On the basis of type, the market is segmented into LED and LCD. The LED segment was attributed to holding the largest market share in 2022. The intensity and color of the light emitted can be freely changed with LEDs. LED-equipped virtual visors can offer customized shading by dynamically adjusting the lighting to the driver's preferences and the surrounding surroundings.

Based on application, the global virtual visor market has been segmented into Passenger Vehicle and Commercial Vehicle. The passenger vehicle segment was expected to hold the largest market share in 2022. The increasing demand for luxury and autonomous cars with top-notch safety features and solutions, as well as the quick uptake of virtual visors for better driver safety and road visibility, are major factors driving this segment's robust growth on a global scale.

Regional Analysis

The global virtual visor market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe virtual visor market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The virtual visor market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World virtual visor market comprises of Middle East, Africa, and Latin America.

The largest market share for virtual visor was maintained by the North American regional sector. The rapid uptake of cutting-edge automotive technology, the growing desire for electric and driverless vehicles, and the escalating worries over vehicle safety are major drivers driving the expansion of the North American market.

Moreover, the Europe market has been persistently growing over the forecast period. Europe has led the way in the development of automotive technology and is home to numerous internationally recognized tech companies, such as Bosch, a pioneer in the virtual visor market. Therefore, strong consumer spending power, an increase in the sales of high-end electric and luxury automobile models, and strict government regulations pertaining to passenger and driver safety all contribute to the Europe market's revenue growth.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. Modern in-car technology, such virtual visors, are in high demand in the area because of rising road safety awareness and rising auto manufacturing. Major players in the auto industry, like South Korea, Japan, and China, contribute significantly to this market.

Furthermore, the rest of the world's virtual visor market is divided into the Middle East, Africa, and Latin America. The rest of world virtual visor market is expanding due to a number of regionally specific characteristics. The growing middle class population in nations like Argentina, Brazil, and Mexico is a major component driving the expansion. Consumer need for vehicles with advanced safety features, such as clever solutions like virtual visors, is projected to rise as disposable incomes rise.

Browse In-depth Details [Table of Content, List of Figures, List of Tables] of Virtual visor Market Research Report

Key Findings of the Study

• The global virtual visor market is expected to reach USD 1.578 billion by 2032, at a CAGR of 24.80% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. Growing road safety awareness and increased auto manufacturing have created a significant demand for modern in-car technologies, such as virtual visors, in the area.


• Based on application, the passenger vehicle segment was attributed to holding the largest market in 2022, with an approximate market share of 65%.


• Robert Bosch GmbH, Weetect, Visor-AR, Sunvisors India Private Limited, Irvine Automotive Products, Kasai Kygo Co. Ltd., KÖBO GmbH & Co. KG, and Atlas Holdings.