High-speed connectivity, and accessibility, are factors that are anticipated to propel the expansion of the video on demand market at a CAGR of 18.20% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a “Global Video on Demand Market”

MRFR recognizes the following companies as the key players in the global video on demand market— Alphabet, Inc. (California, US), Amazon.com, Inc. (Washington, U.S.), Hulu LLC (The Walt Disney Company) (California, US), AT&T, Inc. (Warner Media, LLC and Discovery, Inc.) (Texas, US), Netflix, Inc. (California, US), Apple, Inc. (California, US), Comcast Corporation (Philadelphia, US), Facebook, Inc. (California, US), Telefonaktiebolaget LM Ericsson (Stockholm, Sweden) and Verizon Communications Inc. (New York, U.S.).

Market Highlights

The global video on demand market is accounted to register a CAGR of 18.20% during the forecast period and is estimated to reach USD 324.7 billion by 2032.

With the help of technology, people may view movies and TV episodes whenever they want. Customers may view movies and television shows in real-time thanks to technology, which frees them from worrying about broadcast schedules. When a consumer requests a show or movie, it is delivered to them in a compressed format, or "video on demand."

The demand for video on demand is expanding as more people use mobile devices to access the internet and take advantage of the platforms' many advantages, including cost-effectiveness, connectivity, diversity, personalised content, etc. The market is also growing as a result of the substantial expansion of internet video in emerging markets like China and India. However, problems like piracy, illicit downloading, and country-specific norms and regulations can prevent the market from expanding. Additionally, the video on-demand market has a lot of growth potential due to the increasing use of mobile TV, multi-screen services, and online consumers worldwide.

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Segment Analysis

The global video on demand market has been segmented based revenue model and content type.

On the basis of revenue model, the market is segmented into subscription video on demand (SVoD), transactional video on demand (TVoD) and advertisement based video on demand (AVoD). The subscription video on demand (SVoD) segment was attributed to holding the largest market share in 2022.

Based on content type, the global video on demand market has been segmented into sports, music, TV entertainment, kids, movies and others. The TV entertainment  segment was expected to hold the largest market share in 2022.

Regional Analysis

The global video on demand market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe video on demand market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The video on demand market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World video on demand market comprises of Middle East, Africa, and Latin America.

The largest market share for video on demand was maintained by the North American regional sector. Media consumption is rising substantially in North America, and especially in the United States, as traditional media make way for digital media. As internet speeds increase and the number of devices with digital media capabilities rises, consumers now can access media content whenever they want, anywhere.

Moreover, the Europe market has been persistently growing over the forecast period. because the region has a greater concentration of service suppliers. Additionally, it is predicted that the demand for on-demand video consumption would grow even more quickly over the projected period. A rise in the use of video on demand services has also been attributed to an increase in the production of entertainment, sports, and TV content as well as collaborations between content creators and providers of on-demand services.

Additionally, Asia Pacific is a sizable market with users from a wide range of cultural and economic backgrounds who have various patterns of content consumption, content needs, and payment requirements. The demand for the video on demand market will rise as a result of the spread of smart devices, broadband, and internet access, supported by the appearance of cutting-edge technologies like 5G and 4G, improved payment infrastructure, and a vibrant local content ecosystem.

Furthermore, the rest of the world's video on demand market is divided into the Middle East, Africa, and Latin America. This is primarily due to the media and entertainment sector's explosive growth. Due to increased investment by the top global players, the Latin American market is likewise expanding at a moderate rate. One of the main drivers is thought to be the rise in smartphone adoption and internet access in countries like Brazil, Mexico, Argentina, and others.

Key Findings of the Study

• The global video on demand market is expected to reach USD 324.7 billion by 2032, at a CAGR of 18.20% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The growth of smart devices, bandwidth, and internet access, along with the advent of cutting-edge technologies like 5G and 4G, improved payment infrastructure, and a thriving local content ecosystem, will increase demand for the video on demand market.


• Based on revenue model, the subscription video on demand (SVoD) segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• Alphabet, Inc. (California, US), Amazon.com, Inc. (Washington, U.S.), Hulu LLC (The Walt Disney Company) (California, US), AT&T, Inc. (Warner Media, LLC and Discovery, Inc.) (Texas, US), Netflix, Inc. (California, US), Apple, Inc. (California, US), Comcast Corporation (Philadelphia, US), Facebook, Inc. (California, US), Telefonaktiebolaget LM Ericsson (Stockholm, Sweden) and Verizon Communications Inc. (New York, U.S.).