growth and the rising demand for premium spirits are driving the growth of the Tequila Market at a CAGR of 5.0% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Tequila Market” that contains the information from 2019 to 2035.

The Global Tequila Market is estimated to register a CAGR of 5.0 % during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Tequila Market — Diageo PLC, Pernod Ricard SA, Campari Group, Bacardi Ltd, Casa Aceves, Becle SAB de CV, Sazerac Company Inc., Heaven Hil, Brown-Forman Corp, Suntory Beverage & Food Limited and others.

The Global Tequila Market accounted for registering a CAGR of 5.0% during the forecast period and is estimated to reach USD 43.36 billion by 2035.

The increasing popularity of tequila can be attributed to consumers' growing interest in unique and exotic flavors. This trend is driven by consumers' desire to try new things and explore new tastes in their food and drinks. While tequila was traditionally associated with the classic margarita, there are now many tequila-based drinks that feature unique and exotic flavors. Some tequilas are infused with fruits or herbs, while others are aged in barrels to impart unique flavors like vanilla, oak, or smoke. This trend towards experimentation and innovation has led to the emergence of new brands and products in the tequila market, which offer consumers a wider range of flavors and options to choose from.

One trend that has been observed in the tequila industry is the increasing popularity of premium and super-premium tequila brands. These brands often offer unique and exotic flavors, such as aged tequilas that have been barrel-aged for several years or infused with flavors like vanilla or cinnamon. Another trend driving the growth of the tequila industry is the rise of cocktail culture. Tequila is a versatile spirit that can be used in a wide range of cocktails, from classic margaritas to innovative new drinks. As bartenders and mixologists experiment with new flavor combinations, tequila is becoming an increasingly important ingredient in their creations. In addition, the health benefits associated with tequila consumption are also contributing to its growth. Tequila is made from the blue agave plant, which is rich in fructans, a type of fiber that has been shown to have several health benefits, including aiding in digestion and reducing cholesterol levels.

The tequila market is experiencing growth due to the increasing demand for artisanal spirits globally. This trend is being fueled by leading manufacturers who are introducing new and unique flavors such as floral, black pepper, turmeric, and many more cater to consumers' evolving tastes. Despite the challenges posed by the COVID-19 pandemic, the craft spirits segment performed well in major consuming countries such as the U.S., India, and Vietnam which has resulted in an increased demand for high-quality and exotic spirits as consumers seek out new and unique experiences.

To meet consumers' evolving tastes, companies in the industry are launching new products. For example, Casa Aceves' Rock N Roll brand recently introduced a new flavor, strawberry tequila, which is the first premium strawberry-flavored tequila in the U.S. market. Such innovative product launches allow companies to capture market share and meet the growing demand for unique and flavorful tequila. The growth of the tequila market is expected to continue as consumers seek out new and exotic flavors in their drinks.

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Segmental Analysis

The Global Tequila Market has been segmented based on by Type, by Pricing, by Age Category and by End-Use.

Based on Type, this segment includes Blanco, Reposado, Alejo, Extra Anejo, Cristalino. The Blanco segment dominated the global market in 2024, while the Cristalino segment is projected to be the fastest–growing segment during the forecast period. Blanco tequila, also called silver tequila, is tequila in its purest form. Blanco is used in margaritas and light, citrusy drinks. Blanco tequila is clear because it is bottled directly after being distilled. The earthy, semi-sweet, and distinctive flavor of the Blanco tequila variants make them popular, and they account for a significant market share. Their smoother taste and wide availability have also contributed to their widespread consumption. Additionally, their versatility in various cocktails like margarita and Paloma has helped them maintain their position as the top-selling tequila type in the market.

Based on Pricing, this segment includes Economy/Mass and Premium. The Premium segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. This segment includes tequilas that are positioned at a higher price point, often reflecting superior quality, craftsmanship, and unique flavor profiles. Premium tequilas are typically made from 100% Blue Weber Agave and may undergo longer aging processes, resulting in richer and more complex flavors. This category includes Reposado, Añejo, Extra Añejo, and Cristalino tequilas, which are often enjoyed neat or in high-end cocktails. Consumers of premium tequilas are usually willing to pay more for a refined drinking experience, and they often seek out brands that emphasize artisanal production methods, sustainability, and heritage. Premium tequilas are commonly found in specialty liquor stores, upscale bars, and restaurants, catering to connoisseurs and those looking for a luxurious experience.

Based on Age Category, this segment includes Aged (1-3 Years), Extra Aged (More than 3 Years), Silver (2 Months). The Aged (1-3 Years) segment dominated the global market in 2024, while the Extra Aged (More than 3 Years) segment is projected to be the fastest–growing segment during the forecast period. This category includes tequilas that have been aged in oak barrels for a period of one to three years. Known as Añejo tequilas, these spirits develop a richer and more complex flavor profile during the aging process. The interaction with the oak barrels imparts notes of vanilla, caramel, and spices, resulting in a smooth and refined taste. Añejo tequilas are often enjoyed neat or on the rocks, allowing drinkers to savor their intricate flavors. This category appeals to consumers who appreciate the depth and sophistication that comes with aged spirits.

Based on End-Use, this segment includes Residential and Commercial/HoReCa. The Commercial/HoReCa segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Commercial/Horeca market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. This market is driven by the hospitality industry’s demand for high-quality spirits to serve in cocktails and as standalone drinks. Tequila is a staple in many bars and restaurants, known for its versatility in cocktails like Margaritas, Palomas, and Tequila Sunrises. The HoReCa segment often focuses on premium and super-premium tequilas to cater to discerning customers looking for a refined drinking experience. Additionally, the trend towards craft cocktails and the growing popularity of tequila-based drinks have further boosted demand in this segment.

Regional Analysis

Geographically, the Global Tequila Market has been segmented into North America, South America Europe, Asia-Pacific and Middle East & Africa.

Major demand factors driving the North America market are the growing interest of consumers in new and exotic flavors that drive market growth and the rising demand for premium spirit. Tequila has become increasingly popular in the United States, with margaritas contributing to its growth, but consumers are now exploring other ways to consume the spirit, including sipping super-premium Tequilas. The United States is geographically close to Mexico, where Tequila is a cherished drink. Mexico has a Tequila Regulatory Council (CRT) that monitors the quality of the soil, water, and blue agave used in making the tequila. Tequila was the second fastest-growing spirits category, trailing only premixed cocktails. The Wine & Spirits Wholesalers of America (WSWA) reported that tequila consumption increased by 40% in the last five years, making it one of the fastest-growing alcoholic beverages in the United States. The popularity of tequila has led to the category evolving to meet the diverse tastes and preferences of consumers in the region. Along with this, consumers are becoming more aware of higher-quality spirits and are choosing to trade up. They understand the various aging processes, terroir, and where tequila is produced. The manufacturers in the region are producing blanco with clear, smooth quality, and completely natural flavors to elevate the experience to a new level. Also, the growing celebrities’ interest in the spirit is expected to further positively influence tequila sales in the region. The popularity of tequila in the U.S. is driven by a strong cocktail culture, high consumer demand for premium and super-premium spirits, and the influence of Mexican heritage. Canada also shows growing interest in tequila, with increasing imports and consumption.

In South America, countries like Brazil and Argentina are emerging as important markets for tequila. The expanding middle class and the influence of Mexican culture contribute to the growing demand. Tequila is becoming more popular in social settings and among younger consumers who are exploring new and exotic spirits. The market in this region is still developing, with significant potential for growth as consumer preferences evolve.

The tequila market in Europe is expected to experience steady growth due to the rising demand for premium tequila variants and the increasing popularity of tequila-based cocktails in the region. The UK, Germany, France and Spain are the primary consumers of tequila in Europe. The popularity of artisanal spirits is increasing in Germany, Spain, and the U.K., indicating significant growth potential for the European market. With its craftsmanship, heritage, and protected status, Tequila is well-positioned to benefit from the trend of consumers seeking premium and craft spirits. The popularity of Tequila in the region is expected to increase further after its registration as an EU spirit with a geographical indication (GI) in March 2019. This recognition as an EU-protected product will add value to the market, boosting its performance. Moreover, the growth in the cocktail culture and high-profile celebrity endorsements for some brands is fueling interest and demand for Tequila in the U.K. market. The trend towards premiumization and the growing cocktail culture are driving demand for high-quality tequilas. European consumers are increasingly seeking artisanal and craft spirits, and tequila fits well into this trend. The region’s diverse and sophisticated palate makes it an attractive market for premium and super-premium tequila brands.

The Asia-Pacific region is also expected to witness significant growth in the tequila market due to the increasing disposable income of consumers and the rising popularity of tequila-based cocktails in the region. The growing popularity of tequila among young adults and millennials is one of the key drivers of market growth in the region. In addition, the rise of cocktail culture and the growing number of high-end bars and restaurants in cities like Tokyo, Hong Kong, and Singapore have contributed to the increasing demand for tequila in the region. Tequila has gained recognition among consumers, particularly millennials, in the Asia Pacific region, including China and Australia. The market has grown due to increasing imports and consumer preferences for quality over quantity, leading them to seek out spirits made in small batches. These trends have supported the growth of the Tequila market in the region. Monika Enterprises aims to increase Tequila's current single-digit market share in the Indian alcohol market to 70% by dedicating 40% of its marketing budget to promote its Tequila segment. The company plans to leverage world-renowned brands like Jose Cuervo and 1800 Tequila, which have a global market share of 30%. With the rise in cocktail culture among younger generations, Monika Enterprises has partnered with renowned bartenders as brand ambassadors to educate and train consumers through DIY cocktail kits. The company plans to organize training, tastings, events, and competitions once the hospitality sector returns to normal.

The Middle East and Africa are showing potential for growth in tequila consumption. The increasing presence of international brands and the growing popularity of western-style bars and restaurants are contributing to this trend. The market is characterized by a young and dynamic population that is open to exploring new alcoholic beverages. As economic conditions improve and disposable incomes rise, the demand for premium and imported spirits, including tequila, is expected to grow.

Key Findings of the Study

• The Global Tequila Market is expected to reach USD 43.36 billion by 2035, at a CAGR of 5.0% during the forecast period.


• The North America region accounted for the fastest-growing global market.


• Based on the Type, the Blanco segment was attributed to holding the largest market in 2024.


• Diageo PLC, Pernod Ricard SA, Campari Group, Bacardi Ltd, Casa Aceves, Becle SAB de CV, Sazerac Company Inc., Heaven Hil, Brown-Forman Corp, Suntory Beverage & Food Limited and others are some of the players in the market.