Rising trend for beauty and wellness is expected to drive market expansion in the near future at a CAGR of 7.50% during the forecast period 2024 to 2032.

Market Highlights

The global shea body butter market is accounted to register a CAGR of 7.50% during the forecast period and is estimated to reach USD 4.793 billion by 2032.

Shea body butter is found in many personal care and cosmetic products, including shampoo bars, body butters, face masks, lotions, creams, lip balms, and oil for hair. It is utilized as an excellent emollient and moisturizing component to help balance and hydrate the skin. This is one of the primary factors driving the expansion of the global market, along with people's increasing focus on improving their physical appearance. The growing significance of social media, the advantages of shea body butter, and consumer awareness of natural and organic products are all positive market forces.

Segment Analysis

The global shea body butter market has been segmented into product, nature, and distribution channel.

On the basis of product, the market is segmented into Raw & Unrefined and Refined. The raw & unrefined segment was attributed to holding the largest market share in 2023. The increase is a result of the growing demand in the cosmetic industries for raw shea body butter used to make various body lotions and lip balms, among other personal care and cosmetic items. Unrefined shea body butter is popular in the cosmetic business because of its high concentration of vital elements like fatty acids and beta-carotene.

Based on nature, the global shea body butter market has been segmented into Organic and Conventional. The organic segment was expected to hold the largest market share in 2023. Due to its high fatty acid and vitamin content and exceptional benefits for skin care, organic shea body butter is becoming more and more popular in the personal care and cosmetics sectors, which is propelling the market's rapid expansion.

Based on distribution channel, the global shea body butter market has been segmented into Specialty Stores, Online Stores, Supermarket, Convenience Stores, and Others. The online stores segment was expected to hold the largest market share in 2023. The increased accessibility of shea body butter can be attributed to online sellers. It is now simple for customers to locate and buy shea body butter anywhere in the world. Consequently, manufacturers of shea body butter can now access new markets, boosting the demand for their product line as a whole.

Regional Analysis

The global shea body butter market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe shea body butter market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The shea body butter market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World shea body butter market comprises the Middle East, Africa, and Latin America.

The largest market share for shea body butter was maintained by the North American regional sector. The use of cosmetics and personal care items for well-being and self-care has increased along with disposable money. Data from 2019 indicates that the average American household spends USD 197 on personal care and cosmetics annually. Demand for body butter products will also rise as a result of consumers being more health and wellness conscious and as the need for self-care goods grows. In 2020, a study found that 42% of participants said they were more well-off now than they were two or three years prior. These elements should support the market's revenue growth.

Moreover, the Europe market has been persistently growing over the forecast period. In recent years, Europe's shea body butter market has grown significantly. Shea body butter is among the many natural and sustainable items that are in high demand in the area, driving up demand and expanding the market. In addition, the area has strict laws governing cosmetics. Adherence to the European Cosmetics Regulations (EC) No. 1223/2009 is required for the entry of certified cosmetics goods containing shea body butter into the European market.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The rise in the worldwide market can be attributed to both population growth and rising consumer purchasing power. By the conclusion of the second quarter of 2022, consumer spending in India had reached USD 0.29 trillion. The demand for body butter products has increased due to factors such as rising consumer purchasing power, health awareness, and interest in multifunctional skincare products, according to the Association of Southeast Asian Nations (ASEAN). Customers' concerns about their well-being are growing as a result of India's shifting consumer landscape.

Furthermore, the rest of the world's shea body butter market is divided into the Middle East, Africa, and Latin America. Growing consumer awareness of natural skincare products and their advantages is fueling the expansion of the shea body butter market in the rest of the world. In response to consumer demand for nourishing and moisturizing skincare products, both domestic and foreign firms are growing their footprints in the area and providing a range of shea body butter products.

Key Findings of the Study

• The global shea body butter market is expected to reach USD 4.793 billion by 2032, at a CAGR of 7.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The market is expected to develop due to the combined effects of increasing consumer spending power and population growth.


• Based on nature, the organic segment was attributed to holding the largest market in 2023, with an approximate market share of 55%.


• BASF SE, Olvea Group, AAK AB, Sophim S.A., Cargill, Inc., Clariant AG, Suru Chemicals, Agrobotanicals, LLC, Croda International Plc, and Ghana Nuts Company Ltd. are the key market players.