Personal Hygiene Market is predicted to reach USD 726.54 billion at a CAGR of 3.90% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Personal Hygiene Market”.

The personal hygiene market is estimated to register a CAGR of 3.90% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global personal hygiene market— 3M, Johnson & Johnson, Unilever, P&G, Syndy Pharma, Colgate-Palmolive Company, B. Braun Melsungen, HARTMANN, Kimberly-Clark Corporation, and Reckitt Benckiser Group.

Market Highlights

The global personal hygiene market is accounted to register a CAGR of 3.90% during the forecast period and is estimated to reach USD 726.54 Billion by 2032.

The need of maintaining personal hygiene is routinely promoted via numerous programmes and campaigns carried out by both public and commercial organisations, particularly in emerging economies. This, coupled with strong marketing campaigns by producers of personal hygiene goods like antiperspirants, deodorants, and shower gels to promote a tidy and healthy lifestyle, are also aiding in the market's expansion. Another aspect promoting development is the expanding tendency of product premiumization. Manufacturers are introducing cutting-edge, all-natural personal care items and toilet seat sanitizers that are safe for the environment and chemical-free for both men and women.

Segment Analysis

The global personal hygiene market has been segmented based product, gender, and distribution channel.

On the basis of product, the market is segmented into soaps, hand sanitizers, bath and shower products, face care products and other products. The bath and shower products segment dominated the market in 2022. The market is primarily propelled by people's increasing global awareness of health and cleanliness. Additionally, people are selecting more pricey, aesthetically beautiful bath and shower products with a range of fragrances and strong ingredients as their disposable money and living standards grow.

Based on gender, the global personal hygiene market has been segmented into unisex, male and female. The unisex category generated the most income in 2022. Customers who like a minimalist lifestyle—both men and women—tend to choose unisex products because they typically have simpler, more neutral designs. These devices can make personal care routines simpler while also reducing waste and removing clutter because they can satisfy multiple users' needs at once.

Based on distribution channel, the global personal hygiene market has been segmented into retail pharmacies, hospital based pharmacies, supermarkets and e-commerce. The supermarkets category generated the most income in 2022. Supermarkets are known for their convenience because they offer a one-stop shopping experience. Groceries, fresh produce, household goods, personal care products, and other items are all available to customers in one location.

Browse In-depth Market Details [Table of Content, List of Figures, List of Tables] of Personal Hygiene Market Research Report

Regional Analysis

The global personal hygiene market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Personal hygiene market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Personal hygiene market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Personal hygiene market comprises of Middle East, Africa, and Latin America.

The North America personal hygiene Market is expected to grow at the fastest CAGR from 2023 to 2032. E-commerce and the increase in direct-to-consumer sales have had an impact on the personal hygiene sector in North America. Customers are fostering competition and growing the market thanks to greater access to a wider selection of goods and the option to buy them online.

Moreover, the second-largest market share for personal hygiene is in Europe. In Europe, strict health and safety requirements promote good personal hygiene practices, especially in industries like the food and healthcare. These regulations raise the demand for hygiene products in businesses and organizations in order to assure compliance and the safety of the general public.

Additionally, the Asia-Pacific personal hygiene market dominated this market in 2022 (45.80%). The population of Asia Pacific is expanding quickly, which has raised demand for personal hygiene goods to meet the needs of a sizable consumer base. 

Furthermore, the rest of the world's personal hygiene market is divided into the Middle East, Africa, and Latin America. The personal hygiene market in Latin America has witnessed robust growth due to rising consumer awareness of health and cleanliness. Increased disposable income and a growing focus on self-care have fueled the demand for personal hygiene products across the region.

Key Findings of the Study

• The global personal hygiene market is expected to reach USD 726.54 Billion by 2032, at a CAGR of 3.90% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The population of Asia Pacific is expanding quickly, which has raised demand for personal hygiene goods to meet the needs of a sizable consumer base.


• Based on gender, the unisex segment was attributed to holding the largest market in 2022.


• 3M, Johnson & Johnson, Unilever, P&G, Syndy Pharma, Colgate-Palmolive Company, B. Braun Melsungen, HARTMANN, Kimberly-Clark Corporation, and Reckitt Benckiser Group.