Rising pet humanization fuels demand for premium, natural pet food. Projected 2.50% CAGR from 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Global Natural Pet Food Market” that contains information from 2018 to 2032. The Natural Pet Food market is estimated to register a CAGR of 2.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Natural Pet Food market— Blues Buffalo, Newman's Own, Benevo, Lily's Kithen, Bailey's Bowl, Stella & Chewy's, Honest Kitchen, Wellness Care, Primal, Organix, Diamond Naturals, Evanger's, and Kirkland Signature.

Market Highlights

The global Natural Pet Food market is accounted to register a CAGR of 2.50% during the forecast period and is estimated to reach USD 16.85 billion by 2032.

The increasing humanization of pets has driven owners to seek pet food options that resemble their diets, emphasizing real meat and wholesome ingredients. Sustainability concerns have played a role as well, with pet owners favoring brands that focus on ethical sourcing and environmentally friendly practices. The growth of e-commerce and online shopping has provided convenient access to a wide range of natural pet food options, enabling consumers to explore different brands and make informed choices for their pets. As a result, the natural pet food market is expected to continue its upward trajectory in response to evolving consumer preferences and values.

Segment Analysis

The global Natural Pet Food market has been segmented based on pet type, product type, source, and distribution channels

Based on Pet type, the global Natural Pet Food market has been segmented into Cat, Kitten, Dog, Puppy, and Others. The Dog segment was expected to hold the largest market share in 2022. This is related to the rise in the number of individuals bringing dogs into their homes through adoption and the rise in household costs associated with providing wholesome food for dogs due to owners' increased care for the health of their animals.

Based on product type, the global Natural Pet Food market has been segmented into Dry Pet Food, Wet and Canned Pet Food, and Snacks and Treats. The Dry Pet Food segment was anticipated to hold the major market share in 2022. This is explained by the dry pet food's greater shelf life, affordability, and ease of use.

Based on Source, the global Natural Pet Food market has been segmented into Animal Derived, Plant Derived, and Insect Derived. The animal-derived segment was expected to hold the biggest market share in 2022. This increase is correlated with pet owners' preferences for animal-based protein sources for their animals.

Based on distribution channels, the global Natural Pet Food market has been segmented into Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others. The Online segment was anticipated to hold the major market share in 2022. This channel's appeal has been attributed to its large choice of alternatives and ease of buying online.

Regional Analysis

The global Natural Pet Food market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Natural Pet Food market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Natural Pet Food market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Natural Pet Food market comprises of Middle East, Africa, and Latin America.

The largest market share for Natural Pet Food was maintained by the North American regional sector. This increase is attributed to robust culture of pet ownership, with a significant portion of households having cats, dogs, and other pets. This creates a consistent and substantial demand for pet food products. Additional factors promoting market growth include innovation in the pet food industry. There is a wide variety of specialized pet food options, including those for pets with specific health needs and dietary preferences.

Moreover, the Europe market has been persistently growing over the forecast period. The demand for Natural Pet Food is driven by considerable pet ownership culture, with countries like the United Kingdom, Germany, and France being notable pet lovers. This culture drives a consistent demand for pet food. Also, Europe has stringent regulations concerning pet food quality and safety, which have created a reputation for trust and reliability in the industry. Consumers feel confident in the products they purchase.

Additionally, due to rapid urbanization and a growing middle-class population in countries like China and India leading to increased pet ownership, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The region also exhibits diverse pet food preferences, with a mix of traditional and modern diets. This diversity has led to the availability of a wide range of pet food options. As lifestyles change in the region, more people are opting for companion animals, driving the need for pet food products.

Furthermore, the rest of the world's Natural Pet Food market is divided into the Middle East, Africa, and Latin America. This growth is attributed to factors like rising economic development, cultural preferences, and increased local pet ownership.

Key Findings of the Study

• The global Natural Pet Food market is expected to reach USD 16.85 billion by 2032, at a CAGR of 2.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to rapid urbanization and a growing middle-class population in countries like China and India leading to increased pet ownership


• Based on pet type, the dog segment was attributed to holding the largest market in 2022, with an approximate market share of 41%.

Blues Buffalo, Newman's Own, Benevo, Lily's Kithen, Bailey's Bowl, Stella & Chewy's, Honest Kitchen, Wellness Care, Primal, Organix, Diamond Naturals, Evanger's, and Kirkland Signature.