The increased awareness among people about their personal health & Hygiene and growing preference for organic maternity & personal care products, is expected to drive market expansion in the near future

Market Research Future (MRFR) has published a cooked research report on the “Global Maternity & Personal Care Market” that contains information from 2018 to 2032. The maternity & Personal Care market is estimated to register a CAGR of 6.90% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global maternity & Personal Care market— Edgewell Personal Care, Kaya Ltd, Johnson & Johnson, Seraphine, Jubiliant Ingrevea, Proctor & Gamble Co., Destination Maternity Corporation, Amoralia, Mama Mio Inc., Unilever plc

Market Highlights

The global Maternity & Personal Care Market is accounted to register a CAGR of 6.90% during the forecast period and is estimated to reach USD 106.6 billion by 2032.

There is a growing emphasis on maternal health and wellness. Pregnant women and new mothers are increasingly prioritizing self-care, including skincare, nutrition and mental well-being, to ensure a healthy pregnancy and postpartum period. The companies are continuously developing innovative maternity and personal care products tailored to the specific needs of pregnant women and new mothers. The preference for natural and organic products extends to the maternity and personal care market. Further, the expectant mothers are increasingly empowered to make informed choices about the products they use during pregnancy and postpartum.

Segment Analysis

The global maternity & Personal Care market has been segmented based on Product, End User and Distribution Channel.

On the basis of product, the market is segmented into Skin Care, Hair Care, Oral Care, Cosmetics and Others. The skin care segment was attributed to holding the largest market share in 2022, as it holds top position in the latest trends due to increased demand for self-care.

Based on end user, the global maternity & Personal Care market has been segmented into Male, Female and Children & Infants. The female segment was expected to hold the largest market share in 2022 due to the growing demand for best and safe quality maternity products.

Based on distribution channel, the global maternity & Personal Care market has been segmented into Online and Offline. The online segment was expected to hold the largest market share in 2022, due to rising trend of online shopping in the customers.

Regional Analysis

The global maternity & Personal Care market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe maternity & Personal Care market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The maternity & Personal Care market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World maternity & Personal Care market comprises of Middle East, Africa, and Latin America.

The largest market share for maternity & Personal Care was maintained by the North American regional sector. Educational programs, healthcare providers and online platforms contribute to the heightened awareness and knowledge. The region boasts advanced healthcare infrastructure and services, including well-established prenatal and postnatal care, encouraging expectant mother to prioritize their health and well-being. The region’s companies are at forefront of developing innovative maternity and personal care products. There is a strong preference among North American consumers for natural and organic products.

Moreover, the Europe market has been persistently growing over the forecast period. The demand for maternity & Personal Care is driven by rising health consciousness and the establishment of strict health legislation. The market expansion is supported by an emphasis on maternal health and wellness and the companies in this region are known for their innovation in maternity and personal care products.

Additionally, the rising population, which includes a large number of young adults entering parenthood in the Asia Pacific region, this trend increases the potential consumer base for market. further, the rising disposable income and rapid urbanization in the countries of this region accompanied by lifestyle changes. The urban consumers tend to be more aware of health and wellness trends and are more likely to seek out maternity and personal care products. Moreover, the cultural influence, product innovation, growth in the e-commerce, globalization and the initiatives taken by the government is fueling the market growth.

Furthermore, the rest of the world's maternity & Personal Care market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the region's rising rate of birth, urbanization and increasing incomes with changing lifestyle and medical advancement. Government support, a rise in investor interest, and the viability of the technology in the sector are all contributing factors to the market expansion.

Key Findings of the Study

• The global maternity & Personal Care market is expected to reach USD 106.6 billion by 2032, at a CAGR of 6.90% during the forecast period.


• The Asia Pacific region accounted for the fastest-growing global market due to the increasing awareness among people about their personal health and hygiene.


• Based on product category, the skin care segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• Edgewell Personal Care, Kaya Ltd, Johnson & Johnson, Seraphine, Jubiliant Ingrevea, Proctor & Gamble Co., Destination Maternity Corporation, Amoralia, Mama Mio Inc., Unilever plc.