Location of Things Market is predicted to reach USD 44.68 billion at a CAGR of 35% during the forecast period 2023 - 2032:

Market Research Future (MRFR) has published a cooked research report on the “Global Location of Things Market” that contains information from 2023 to 2032. The Location of Things Market is estimated to register a CAGR of 35% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Location of Things Market—Bosch Software Innovations Gmbh, Pitney Bowes, IBM Corporation, Ubisense Group Plc., Qualcomm Technologies Inc., ESRI, Wireless Logic, Google Inc., Microsoft Corporation, and HERE.

Market Highlights

The global Location of Things Market is accounted to register a CAGR of 35% during the forecast period and is estimated to reach USD 44.68 Billion by 2032.

The Location of Things (LoT) market refers to the industry segment that focuses on the integration of location-based services and technologies with the Internet of Things (IoT). The Location of Things market is expected to grow significantly as IoT adoption continues to expand across industries. With the increasing demand for real-time location data and analytics, businesses are leveraging LoT solutions to gain actionable insights, make informed decisions, and deliver innovative services to their customers.

Segment Analysis

The global Location of Things Market has been segmented based on application and end user.

On the basis of application, the market is segmented into IoT asset management and IoT location intelligence. This includes tracking and managing physical assets, such as vehicles, equipment, inventory, and personnel, using location data.

Based on end use, the market has been segmented into retail, healthcare, media and transport and logistics. LoT solutions can be used for personalized marketing, in-store navigation, inventory management, and enhancing the customer experience. LoT can enable asset tracking in hospitals, patient monitoring, remote healthcare services, and improving healthcare delivery and patient safety.

Regional Analysis

The global Location of Things Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Location of Things Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Location of Things Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Location of Things Market comprises of Middle East, Africa, and Latin America.

North America has been a leading region in the adoption of IoT technologies, including LoT. The presence of major technology companies, strong infrastructure, and advanced communication networks have fueled the growth of the LoT market in this region. The United States, in particular, has been a hub for LoT innovation and deployment across industries.

Europe is another significant market for LoT solutions. Countries like Germany, France, and the United Kingdom have witnessed substantial growth in the adoption of IoT technologies, driven by factors such as government initiatives, industry collaborations, and investments in research and development.

The Asia Pacific region is experiencing rapid growth in the LoT market. The region's large population, increasing urbanization, and expanding industrial sectors contribute to the demand for LoT solutions.

Furthermore, the rest of the world's Location of Things Market is divided into the Middle East, Africa, and Latin America. Latin America: Latin America is an emerging market for LoT solutions. Countries like Brazil and Mexico are experiencing increased adoption of IoT technologies, driven by factors like government initiatives, digital transformation efforts, and the need for efficient resource management.

Key Findings of the Study

• The global Location of Things Market is expected to reach USD 44.68 Billion by 2032, at a CAGR of 35% during the forecast period.


• North America has been a leading region in the adoption of IoT technologies, including LoT. The presence of major technology companies, strong infrastructure, and advanced communication networks have fueled the growth of the LoT market in this region.


• Based on application, the market is segmented into IoT asset management and IoT location intelligence holding the largest market.


• Bosch Software Innovations Gmbh, Pitney Bowes, IBM Corporation, Ubisense Group Plc., Qualcomm Technologies Inc., ESRI, Wireless Logic, Google Inc., Microsoft Corporation, and HERE.