Global High-Intensity Sweeteners Market
The global high-intensity sweeteners market is projected to experience significant growth in the forecast period of 2022-2030. One of the primary drivers of this market is the large pool of people suffering from diabetes and obesity. As more people are becoming health-conscious, they are turning towards low-calorie, sugar-free food and beverage options. This shift in consumer behavior has led to an increased demand for high-intensity sweeteners, which are used as sugar substitutes in various food and beverage products. Another driver of the market is the increased imposition of taxes by government bodies on sugar-sweetened beverages. Governments worldwide are recognizing the negative impact of excessive sugar consumption on health and are taking measures to reduce the consumption of sugar-sweetened beverages. This has resulted in a higher demand for low-calorie beverage options, which in turn has increased the demand for high-intensity sweeteners.
However, the consumption of sugar-sweetened products has been associated with several side-effects, which act as a restraint on the growth of the high-intensity sweeteners market. Some of the side-effects include dental caries, weight gain, and increased risk of type-2 diabetes. As a result, some consumers are hesitant to consume sugar substitutes and instead prefer natural sweeteners like stevia and monk fruit. Despite this restraint, there is an opportunity for the high-intensity sweeteners market due to their wide application in various industries. High-intensity sweeteners are used in food and beverage products, pharmaceuticals, and personal care products.
According to the MRFR analysis, the global high-intensity sweeteners market size is projected to reach USD 4.56 billion by 2030 at a CAGR of 7.15%.
High-Intensity sweeteners are artificial or natural substances that are used to replace sugar in food & Beverages. They provide a sweet taste without the calories associated with sugar, making them an attractive alternative for those looking reduce their calories intake. High-Intensity sweeteners have been growing in utilization over the past few years due to its taste without the calories associated with sugar. These are being utilized in various application areas which includes beverages, baked goods, confectionery products, and dairy products. Thus, the popularity of these sweeteners is growing rapidly among the health-conscious consumers those who are keenly interested in food products which are produced without added calories.
Moreover, the increasing demand for low-calorie, sugar-free products has led to the development of new and innovative food and beverage products, which in turn has increased the demand for high-intensity sweeteners. However, the market faces challenges due to stringent government regulations. The use of high-intensity sweeteners is regulated by various government bodies worldwide, which have set limits on their consumption. Some governments have even banned certain high-intensity sweeteners due to safety concerns. This poses a challenge for manufacturers who must comply with these regulations while also meeting consumer demand.
COVID-19 Impact on High-Intensity Sweeteners Market
The onset of COVID-19 has resulted in a global crisis. People's lives have been entirely turned upside down by the COVID-19 outbreak, owing to its growing cases every day. Different industries are affected by COVID-19 differently. Every area of the economy experienced growth after the pandemic. However, various initiatives were taken by the government bodies in various regions worldwide to recover the region from post-pandemic. For instance, in May 2020, the US government invested USD 2.2 trillion economic rescue package for U.S. businesses affected the most during the pandemic, including the automotive sector.
The COVID-19 outbreak has influenced the whole production process, from the procurement of raw materials to production, packaging, and distribution. The whole production process for the high-intensity sweeteners sector has suffered because of the outbreak. Providing high-intensity sweeteners to various manufacturers has been delayed because of lockdown restrictions make it more difficult to transfer the raw materials required to create them. Both domestic and international companies provide the basic materials used to make high-intensity sweeteners. Due to the necessity of sealing international borders, low quantities of these high-intensity sweeteners we’re being produced. Delivering manufacturing units to stores has become more challenging for distributors due to lockdown restrictions. Even though there is a huge demand for high-intensity sweeteners worldwide, the sectors are all experiencing major shortages.
The global high-intensity sweeteners market is projected to witness significant growth during the forecast period, exhibiting a CAGR of 6.35%. One of the primary drivers of this market is the large pool of people suffering from diabetes and obesity. Another driver of the market is the increased imposition of taxes by government bodies on sugar-sweetened beverages. However, the consumption of sugar-sweetened products has been associated with several side effects, which act as a restraint on the growth of the highintensity sweeteners market. Despite this restraint, there is an opportunity for the high-intensity sweeteners market due to their wide application in various industries. However, the market faces challenges due to stringent government regulations. The use of high-intensity sweeteners is regulated by various government bodies worldwide, which have set limits on their consumption. The global high-intensity sweeteners market is highly competitive, with key industry players adopting various strategies such as expansions, acquisitions, and product launches to strengthen their market positions. Most companies in the market focus on expanding operations across regions, augmenting their capabilities, and building strong partnerships. The growth of market players is dependent on market conditions, government support, and industry development.
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- Sucralose: Sucralose is a type of non-nutritive artificial sweetener made from sugar and does not add any calories. Chemically it is obtained by the replacement of three hydroxyl groups with chlorine atoms. It has a greater sweetness compared to sugar and amounts to a level of 600 times that of conventional sugar.
- Stevioside: Stevioside also known as steviol glycosides are natural sweeteners that are derived from the Stevioside rebaudiana Bertoni It is a non-caloric sweetener that has a sweetness level approximately in the range of 200 to 400 times that of the conventionally used sugar. Chemically it is made using fermentation process and bioconversion.
- Acesulfame K: Acesulfame K is also referred to as Acesulfame Potassium, ACS-K, and Ace-K, commercially. The high-intensity sweetener has a sweetness that is 200 times greater than of that traditional sugar. The characteristic color of the sweetener is white and is available in powder form.
- Aspartame: Aspartame is one of the widely used artificial sweeteners that have a white appearance and is odorless. In comparison with table sugar, aspartame is 200 times sweeter. Its application in food & beverage includes the preparation of chewing gum, dairy products, puddings & fillings, beverages, breakfast cereals, and beverages apart from use as a tabletop sweetener.
- Cyclamate: Cyclamate, an artificial sweetener is available mostly in the sodium salt form and provides less sweetness compared to other sweeteners in the range of 30 to 50 times sucrose sweetness.
- Glycyrrhizin: Glycyrrhizin is a plant-based sweetener that is derived from licorice root and is known as glycyrrhizic acid. It is also heat stable and has a characteristic licorice flavor. The licorice flavor is similar to the woody flavor which inhibits its use as a pure sweetener.
- Saccharin: Saccharin sweetener is one of the sweeteners that has been in use for a very long time and has sweetness in the range of 200 to 700 times that of sucrose. Pure saccharin is around 550 times sweeter than conventional sugar. As it can be easily metabolized and eliminated by the body, is used widely in various food & beverage products, dietary supplements, and pharmaceuticals.
- Others: The other segment comprises sweeteners including neotame, Advantame, saccharose, alitame, Neo-DHC, and thaumatin. Neotame is a very high intense sweetener that has a sweetness of 7,000 to 13,000 times that of tabletop sugar and also acts as a flavoring agent.
- Dry: Dry sweetener comprises powder and granulated sweeteners. The dry form is the most commonly used in industries as they are easy to handle, and store compared to liquid which needs pump and liquid handling equipment for usage. This form of sweetener is known to have better and easy solubility compared to liquid sweeteners.
- Liquid: The liquid form of sweetener is the fluid sweetener that has better viscosity and is used as a sweetening agent and as a topping/dressing agent in milky desserts. It can generally be used in the preparation of any kind of dessert that does not require consistency and also owing to its quick dispersion in the dough, is used in bakery products manufacturing.
- Artificial: Artificial sweeteners are a type of food additive that is used as a replacement for sugar in food, beverage, and pharmaceutical preparations and are generally chemically manufactured. Sucralose, acesulfame K, aspartame, cyclamate, glycyrrhizin, saccharin, alitame, Neo-DHC, neotame, and Advantame are the range of high-intensity artificial sweeteners.
- Natural: Natural sweeteners are the type of sweeteners that are obtained from natural sources like plants, unlike their counterparts. Thaumatin and stevia are two high-intensity natural sweeteners. The presence of minerals, antioxidants, and minerals in natural sweeteners are the benefits provided by this type compared to artificial sweeteners.
- Bakery & Confectionery: Bakery & Confectionery segment includes the application of high-intensity sweeteners in products including cookies, muffins, cakes, candies, pastries, etc. Sugar plays an important role in various textural properties and functions of bakery & confectionery products, hence while reducing sugar content in such products needs to be carried out with proper alternatives.
- Beverages: The beverages segment comprises soft drinks, hot drinks, juices, sports drinks, and energy drinks. and other alcoholic beverages. The sugar-sweetened beverages have been one of the main targeted products for sugar reduction in various parts of the globe.
- Dairy Products: Dairy products include chocolate milk, yogurt, ice cream, sweetened condensed milk, cheese, and other milk-based products. Sucralose and acesulfame K are two of the widely used high-intensity sweeteners in dairy products.
- Dietary Products: Sweeteners including aspartame, cyclamate, acesulfame K, saccharin, sucralose, ace, and stevia are used in the preparation of various dietary supplement formulations. Sucrose is one of the widely used sweetening agents in the manufacturing of dietary supplements which are often combined with high-intensity sweeteners to achieve the desired result in the final product.
- Pharmaceuticals: High-intensity sweeteners have been used pharmaceutical industry for several functions including coating agents, flavor enhancement, masking agents, etc. Owing to the onset of sweetness which lasts for a longer time property, various high-intensity sweeteners include sucralose, aspartame, acesulfame K, saccharin, and neotame.
- Tabletop Sweeteners: Tabletop Sweeteners are the type of sweetening agents that are used as a food additive and food ingredient in traditional cooking and baking as an alternative or substitute to conventional sugar.
- Processed Foods: Breakfast cereals, savory snacks, meat products, ready meals, and meat products are the different types of processed food that use high-intensity sweeteners in their production.
- Others: The others segment comprises of vegan products, Kosher certified products, and Halal certified products.
By End User
- Residential: The residential segment comprises the household use of high-intensity sweeteners such as tabletop sweeteners, and sweetening ingredients in the preparation of bakery & confectionery products in home-based cooking.
- Commercial: The commercial segment accounts for a market share of 75.42% in 2021 and is mainly from the use of high-intensity sweeteners in industrial production such as processed food, bakery & confectionery, dietary products, pharmaceuticals, and dairy products.
- Supermarkets & Hypermarkets: Supermarkets & Hypermarkets play a significant role in the sales and distribution of high-intensity sweeteners as they have a wide range of grocery items, toppings, and ingredient products of various brands. Hence, when distributed through supermarkets & hypermarkets, the product awareness of high-intensity sweeteners among the masses will increase and help in impulsive buying.
- Specialty Stores: Specialty stores are retail stores that cater exclusively to food ingredients and additives including artificial and natural sweeteners. These stores have trained professionals and experts who know in-depth information about the sweetening agent in the end-use industries who help in selecting the type and brand by the customers.
- Online: The online-based stores include the company websites and the e-commerce websites where the consumers can buy the items and products through a single click. The growing demand among costumers regarding the benefits related with online channel obtaining coupled with the hectic schedule of the working population is expected to increase the overall sales of crystal boba products owing to its convenience.
- Others: The others segment comprises convenience stores, grocery stores, and discount stores. Convenience stores are those small-size retail shops with day-to-day groceries and other essential goods.
- North America: North America region covers the US, Canada, and Mexico. According to a survey published by SWNS Media Group conducted by Nutrisystem in 2023, around 95% of Americans are trying to reduce weight during the past five years, and around 62% have plans of weight reduction by 22 pounds by 2023 end. Research studies suggest that for proper weight loss and management, along with a workout and exercise regime, the incorporation of low-calorie and low-fat food & beverage products is an essential part. Further, a study published in the Journal of the Academy of Nutrition and Diabetics has highlighted that American consumer are substituting conventional sugar and high-fructose corn syrup with sweeteners.
- Europe: Europe region consists of France, Germany, Italy, Spain and Portugal, Austria and Switzerland, the UK and Ireland, Benelux, Nordics, Central and Eastern Europe, and Southern Europe. According to a survey conducted by Ingredion, an ingredient player among 2800 consumers situated in nine countries in Europe, in 2013, highlighted that clean labeling is the second most deciding factor for a product purchase post price factor. Another article on Lactalis Ingredients, a leading player in the ingredient market highlighted that 49% of Germans tend to avoid food products that contain artificial additives in an aim to stay healthy. Also, it further stated that 33% of Ireland's population believes the clean label products are environment friendly.
- Asia-Pacific: The Asia-Pacific region consists of China, India, Japan, Australia & New Zealand, and the Rest of Asia-Pacific. The consumption of sweets and savory has a prominent role in the Indian food culture, with the increasing diabetic population and shift in consumer preference for low-calorie & sugar-reduced sweets including dairy-based sweet products are witnessing significant growth in the region. As a result, demand for high-intensity sweeteners is expected to drive the growth of the product in the region
- Rest of the World: The rest of the world segment comprises South America, the Middle East, and Africa. The trend for better-for-you products in the South American region along with the increasing government initiatives like a sugar tax on sugar-sweetened beverages and frontof-the-label packaging are positively impacting the demand for sugar-reduced and low-calorie food products. High-intensity sweeteners as a sugar-reducing ingredients are expected to witness a significant boost in the region.