Market Research Future (MRFR) has published on the “Global Headwear Market”.
Global Headwear Market
Headwear refers to any element of clothing or protective gear that is used for covering the head. Hats, caps, beanies, headbands, are some commonly used headwear. They are manufactured using durable and versatile applications, such as Tactical, Medical, silk, fur, Others, Casual fleece, and Kevlar. Headwear is widely used for outdoor activities, such as biking, motorcycling, running, hiking, fishing, hunting, skiing, and snowboarding. It protects the face and head from sunburn, reduces the risk of skin cancer, aids in regulating body temperature, and prevents severe head injuries. Headwear also provides comfort and warmth in cold conditions and prevents heat loss.
The increasing product utilization in sports and allied activities, coupled with emerging athleisure trends, is one of the key factors driving the market growth. Headwear, such as caps, and beanies, are widely used in baseball, polo, cricket, skiing, and snowboarding to boost field performance, enhance comfort, and provide safety. Furthermore, the thriving fashion industry and widespread product adoption as a style statement that balances the outfit, gives glamourous touch, and boosts confidence is providing a considerable boost to the market growth. In line with this, emerging trends of product customization to match apparel, support sports teams, raise funds for a cause, and promote brands are acting as another growth-inducing factor.
Global Headwear market is segmented based on product type, application, End User, distribution channel and region. By product type, the market is segmented into Beanies, Headbands, Caps and Hats, and Others. Based on application, the market is segmented into Casual, Medical, Tactical, and Others. Based on end user, it is segmented into men, women, and kid. Based on distribution channel, it is segmented into Supermarkets & Hypermarkets, Convenience Store, Specialty Stores and Online. Major regions considered within the market are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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According to the MRFR analysis, the global Headwear market size is projected to reach USD 30,909.98 million by 2032 at a CAGR of 5.14%.
Changing weather conditions due to global warming have played a major role in the growing popularity of winter apparel and accessories like hats, beanies, and winter headwear products in established regions. Leading companies in the industry are placing a greater emphasis on offering a variety of winter hats. Their new designs vary significantly based on color, shape, style, and size to cater to unique customer requirements. In Oct 2022, Southern California’s headwear brand, Melin announced the launch of the ‘Infinite THERMAL Collection’. The collection of hats is designed to make cold-weather adventures more enjoyable. The brand partnered with professional snowboarder and adventurist Louie Vito to create a limited edition titled, Infinite A-Game, in maroon, frost, navy, and olive varieties. Global warming has indeed led to changing weather conditions, including more extreme and unpredictable winter weather in some regions. This has played a major role in the growing popularity of winter apparel and accessories like hats, beanies, and winter headwear products. As the temperature drops and snowstorms become more frequent, people are increasingly looking for ways to stay warm and protected from the elements. This has led to an increased demand for winter apparel and accessories that are not only functional but also fashionable. Winter headwear products like hats and beanies have become especially popular because they can help to keep the head and ears warm, which is important for maintaining body heat and preventing heat loss.
COVID-19 Impact on Headwear Market
The pandemic has resulted in a decrease in demand for headwear products due to reduced outdoor activities and events. With many people staying at home and avoiding large gatherings, there has been a decrease in demand for hats and caps that are typically worn at events such as sports games, concerts, and festivals. The pandemic has disrupted supply chains globally, affecting the production and distribution of headwear products. With factories closing down and transportation networks disrupted, it has been more difficult for manufacturers to produce and distribute headwear products, leading to delays and shortages. The pandemic has also resulted in a shift in consumer preferences, with more people seeking out headwear products that are comfortable and easy to wear at home. This has led to an increase in demand for products such as beanies and knit caps that are suitable for indoor use. With many physical retail stores closed or operating at reduced capacity, online sales have become more important for the headwear market. Many consumers have turned to online shopping during the pandemic, leading to an increase in online sales of headwear products.
The pandemic has led to factory shutdowns and a disruption of global supply chains, resulting in a decrease in production capacity. This has caused delays in the production and delivery of headwear products, impacting the availability of headwear products in the market. As a result of the pandemic, many people have shifted to remote work, and outdoor activities have become more popular. This shift in consumer behavior has impacted the demand for headwear, with an increase in demand for headwear products that provide protection from the sun or cold weather. The pandemic has led to restrictions on international travel, causing a reduction in air cargo capacity, which has impacted the transportation of headwear products from one location to another. The COVID-19 pandemic has also caused volatility in the prices of raw materials used in the manufacturing of headwear products, such as Medical and Casual. The increase in demand for some materials due to the pandemic has led to an increase in the cost of production.
The key players operating in the global Headwear market include Adidas AG (Germany), Nike, Inc. (U.S.), The Gap Inc. (U.S.), Topgolf Callaway Brands Corp. (U.S.), Under Armour, Inc. (U.S.), New Era Cap (U.S.), PIPLOAKI (France), New Balance Inc. (U.S.), Superdry plc (UK), Boardriders Inc. (Australia) Original Buff S.A. (Spain), Barts (Netherlands), Seirus Innovative Accessories Inc. (U.S.), Patagonia Inc. (U.S.). The global Headwear market is characterized by the presence of many global, regional, and local vendors. The market is highly fragmented with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and service. It is crucial for the vendors to provide cost-efficient and high-quality Headwear, in order to survive and succeed in an intensely competitive market environment.
- Beanies: Beanies are a popular type of headwear and have their own specific market within the larger headwear industry. Beanies are characterized by their close-fitting design that covers the head and often the ears, and are typically made from materials such as Tactical, acrylic, or Medical. Beanies are popular among consumers of all ages, but they are particularly popular among young adults and teenagers. Beanies are a versatile type of headwear that can be worn in a variety of settings, from outdoor activities such as skiing or snowboarding to casual wear for everyday use. As such, the beanies market includes a range of products designed for different occasions and use cases, such as winter sports, streetwear, or fashion.
- Headbands: A headband is a strip of cloth, ribbon, or elastic that can be worn on the head. It may also refer to a type of hairstyle in which long hair is tied back from the face and gathered at one point near the top of the head. Headbands are common among women and girls who wear their hair up in updos. The headband is a versatile accessory that can be worn in many ways, such as to hold back hair or as an alternative to the scarf around the neck on chilly days. Headbands are available in various materials and styles including those made of metal, leather, fabric, or medical ribbons with clasps at one end. The demand for headbands can vary depending on factors such as fashion trends, seasonality, and consumer demographics.
- Caps and Hats: The caps and hats market has developed a strong existence for many years as people are progressively attracted by the product’s ability to safeguard their hair and skin from dust, dirt, and harmful sunlight. The product offering a decent appeal with multiple styles and designs helps to entice more people. The increasing production of smart hats, which monitors heart rate and calories, is acting as an opportunity for market growth. For instance, LifeBeam Smart Hats comes with a sensor that can monitor the heart rate, calories and has a battery life of 17 hours. Caps and hats are popular fashion accessories that are worn by people of all ages and genders. They serve both functional and aesthetic purposes, such as protecting the wearer from the sun or cold weather, as well as adding a stylish touch to an outfit.
Others: Other types of headwear include headscarves, turbans, and visors, among others. These are often worn for cultural or religious reasons, or for specific activities such as golf or tennis. Headscarves and turbans are often worn for cultural or religious reasons by both men and women. For example, some Muslim women wear hijabs or headscarves as a symbol of modesty and to cover their hair in public. Sikh men often wear turbans as a religious practice and to cover their long hair, while some also wear it for cultural reasons. Visors are a type of headwear that feature a brim that extends from the front of the head, covering the forehead and eyes. They are commonly worn during outdoor activities such as golf or tennis to protect the face and eyes from the sun.
- Casual: The casual headwear market refers to the segment of the fashion industry that focuses on hats and caps designed for everyday wear, as opposed to specialized headwear such as sports hats or formal hats for special occasions. This market includes a wide range of styles, materials, and designs, including baseball caps, beanies, bucket hats, fedoras, and more. The casual headwear market is driven by changing fashion trends, as well as practical considerations such as protection from the sun or freezing weather. The market is highly competitive, with many brands and retailers offering a range of options to suit different tastes and needs.
Medical: The medical headwear market refers to the segment of the healthcare industry that is focused on producing and selling headwear products that are designed to be used in medical settings. Medical headwear is commonly used in hospitals, clinics, and other healthcare facilities to provide protection and hygiene for both patients and healthcare workers. The medical headwear market includes a wide range of products, including surgical caps, bouffant caps, nurse caps, and surgical hoods. These products are typically made from materials that are designed to be comfortable, breathable, and lightweight, while also providing adequate protection against fluids, bacteria, and other contaminants. The global medical headwear market is expected to grow in the coming years due to an increasing demand for hygiene and safety measures in the healthcare industry, as well as an aging population that requires more medical attention.
- Tactical: Tactical headwear is a type of headwear designed for use in tactical situations, such as military or law enforcement operations, outdoor activities, and other high-intensity situations where protection and functionality are critical. Tactical headwear is designed to be durable, lightweight, and breathable, while also providing protection from the elements, including sun, wind, and rain. Some common types of tactical headwear include tactical hats, balaclavas, and neck gaiters. Tactical hats are typically made from durable, moisture-wicking materials and may feature ventilation or built-in sweatbands to keep the wearer cool and dry. They may also have additional features such as Velcro patches for attaching insignia or other tactical accessories.
- Others: Religious or cultural headwear, such as hijabs, kippahs, or turbans, have important symbolic and cultural significance for their wearers. These headwear options may be worn for religious or cultural observance, as well as to express one's identity or cultural heritage. Headwear is designed to complement fashion trends and outfits, such as fascinators, headbands, and hair accessories.
By End User
- Men: Men are estimated to be the larger market due to many men with bald heads tend to popularly use the product, and men being more involved in sports and physical activities help to surge the demand. The men's headwear market refers to the segment of the retail industry that specializes in the sale of headwear products designed specifically for men. These products typically include hats, caps, beanies, and other head coverings that are designed to be both functional and fashionable. The men's headwear market is a diverse and growing segment of the fashion industry, with a wide range of styles and materials available to suit different tastes and preferences. Some of the most popular styles include baseball caps, snapback hats, bucket hats, and fedoras, among others. Materials commonly used in men's headwear include cotton, wool, leather, and various synthetic fabrics.
- Women: Most women opt to wear headbands, headscarves, and hats to enhance their appeal and to protect themselves from heat, dust, and cold while outdoors. They prefer wearing such headwear accessories to protect their skin from being exposed to sun damage and wintry weather which can lead to premature aging marks on the face and neck areas. The women's headwear market is driven by a number of factors, including changing fashion trends, increased awareness of sun protection and skin health, and the growing popularity of outdoor activities. In recent years, there has been a shift towards more functional headwear that offers protection from the sun and other environmental elements, while still being stylish and fashionable.
- Kids: The kid's headwear market refers to the segment of the overall headwear market that caters specifically to kids. This market includes a variety of headwear items such as hats, caps, beanies, headbands, hair clips, and more. The kid's headwear market is influenced by a variety of factors, including fashion trends, cultural preferences, and practical considerations such as sun protection and warmth. Additionally, the kid's headwear market is often driven by licensed characters and brands, which are popular with kids and their parents. The demand for kids’ headwear is driven by a variety of factors, including seasonal changes, fashion trends, and functional needs. During colder months, for example, parents are likely to purchase hats and beanies for their kid to keep them warm, while in the summer, caps and visors may be more popular to protect kid from the sun.
By Distribution Channel
- Supermarkets & Hypermarkets: Hypermarkets and supermarkets are driven by large variety of Headwear are available in a single store. Supermarkets and hypermarkets are significant distribution channels for the Headwear market, including both children's and men's Headwear. These large retail stores offer a wide range of products, including clothing and footwear, and are a convenient and accessible option for consumers. In the Headwear market, supermarkets and hypermarkets offer a variety of brands and styles, including basic Headwear for everyday wear and more specialized Headwear for sports or other activities. These stores often feature their own private label brands as well, which can offer a lower price point for consumers.
- Convenience Store: The convenience store headwear market demand refers to the segment of the headwear market that is sold through convenience stores. Convenience stores typically offer a range of headwear items such as hats, caps, beanies, visors, and more. These headwear items are often purchased by consumers who are looking for a quick and convenient solution to their immediate headwear needs. Convenience stores are a popular destination for consumers who are looking for affordable and accessible headwear options. In particular, convenience store headwear sales are often driven by factors such as seasonal changes, fashion trends, and practical considerations such as sun protection and warmth.
- Specialty Store: Specialty stores that sell headwear, such as hat shops and sports stores, are an important part of the headwear market. These stores offer a wide variety of headwear options to customers, often specializing in specific types of headwear, such as sports caps or fashion hats. Specialty stores can cater to a variety of customers, including sports enthusiasts, fashion-conscious consumers, and those looking for functional headwear for specific activities or occasions. The demand for headwear in specialty stores is driven by a variety of factors, including fashion trends, cultural preferences, and practical considerations such as sun protection or warmth. Customers often visit specialty stores to find unique or high-quality headwear items that they may not be able to find at mass-market retailers. One trend in the specialty headwear market is the growing popularity of customization options. Some specialty stores offer customers the ability to personalize or customize their headwear items, such as by adding embroidery or patches.
- Online: The online channel is expected to be the fastest growing during the forecast period. With an increasing number of internet users across the globe. With increasing internet users, it is easier and cheaper to target the end customers. The online headwear market has experienced significant growth in recent years, as consumers increasingly turn to e-commerce platforms to purchase their headwear items. The online headwear market includes a wide range of products, including hats, caps, beanies, headbands, and more. The online Headwear market has experienced significant growth over the past decade, fueled by the rise of e-commerce and changing consumer behavior. Consumers are increasingly turning to online platforms to purchase a wide range of products, including Headwear. The convenience and ease of online shopping have contributed to the growth of the online Headwear market. Consumers can easily browse through a wide range of options and make purchases from the comfort of their homes or on the go. In addition, online retailers often offer competitive prices and discounts, which can attract price-conscious shoppers.
- North America: North America is estimated to display a dominant share and is expected to continue throughout the forecast period. The increasing purchase of sports merchandise, including hats by people in this region, has made a significant contribution to the growing demand. For instance, according to the Sports Business Daily, July 2019, is declaring that the Minor League Baseball and its 160 clubs in the United States and Canada together have sold USD 73.9 million worth of merchandise. Furthermore, regional festivals and events such as Halloween, Comic-Con, Disney Festival of Fantasy Parade, and others are escalating the consumption of the product. The growth of the market can be attributed to various factors such as increasing fashion consciousness among consumers, growing popularity of sports and outdoor activities, and rising demand for customized headwear.
- Europe: The market in Europe is expected to lead the regional segmental share in the coming years. The demand for beanies, mufflers, and scarves is driven by favorable environmental conditions for winterwear in countries including Norway, Finland, and Sweden, among others such as Sweden, Norway, and Finland. Also, the region experiences a colder climate throughout the year and due to this reason, there is a growing demand for winterwear products throughout the region. Companies are introducing innovative headwear products of higher quality and new designs to meet the growing demand for headwear products in the overall market. An increase in disposable income, a growing youth population, and rapidly increasing demand for comfortable, innovative, and affordable headwear across the region are driving the growth of the market in the region. Rapidly spreading awareness about health, fitness, and sporting events in the region is also fueling the growth of the market.
- Asia-Pacific: In the Asia-Pacific region, manufacturers are anticipating rapid market growth due to the growing demand for hair adornments, with retailers seeking to increase their average spending with an easy add-on sale. This trend is leading retailers to launch fashion-oriented headbands and beanies to cater to the market. The intense summer season in India, China, and Australia also boosted the demand for headwear, majorly hats. Thus, the major companies are launching headbands and hats with trendy styles, such as padded and embellished, to draw greater consumer interest. The increasing number of international cricketers in countries such as India, Sri Lanka, Pakistan, and Australia are projected to boost the Asia Pacific hats market growth. Cricket is a very popular sport, with approximately 2.5 billion people watching the game worldwide, with majority of fans found in Asian countries such as India, Pakistan, Bangladesh, Australia, and New Zealand.
- Latin America: The demand for headwear is also influenced by seasonal trends. For example, during the summer months, there is a high demand for sun hats and other protective headwear, while in the winter months, there is a higher demand for beanies, earmuffs, and other warm headwear. The demand for headwear also varies depending on the type of product. Baseball caps, for example, are popular among consumers of all ages and are worn as fashion accessories as well as for sports activities. Beanies, on the other hand, are more popular among younger consumers and are worn primarily for warmth during the colder months. The e-commerce sector has also played a significant role in driving the demand for headwear in Latin America.
- Middle East & Africa: The Middle East and Africa (MEA) headwear market is a diverse and rapidly growing segment of the global headwear market. The market is driven by a range of factors, including changing fashion trends, growing awareness of sun protection, and increasing disposable incomes in some countries. The MEA region is home to a diverse range of cultures and religions, each with its own unique styles of headwear. This has created a strong demand for religious and cultural headwear items, such as hijabs, turbans, and kufis. The MEA region is known for its hot and sunny climate, which has led to a growing awareness of the importance of sun protection. This has created a demand for sun-protective headwear, such as hats and caps with UPF ratings. The MEA region is known for its vibrant fashion scene, with a growing number of local designers and fashion brands.