Pune, India, August 2019, MRFR Press Release/- Market Research Future has Published a Cooked Research Report on the Global Tahini Consumption Market.
Market Overview
There are various key health benefits linked with the consumption of Tahini as it comprises large amounts of important fatty acids and necessary nutrients like Vitamin B1, phosphorous, and magnesium. Increasing rate of globalization followed by socio-economic changes including growing urbanization, evolving lifestyle & altering dietary pattern, increasing consumer indulgence towards food along with their surging concern over health has given a boost to the Tahini industry. Additionally, the growing foodservice industry and the increasing number of fast food restaurants has also acted out as some of the key driving factors behind the burgeoning demand for Tahini. The trend for health & wellness has created a huge market area for Tahini to grow as it is made from raw sesame seeds, which is lower in fat compared to the tahini made from roasted seeds. Manufacturers in the market are keeping themselves informed about the demand and preferences of consumers and are laying focus on strategic product launches and product development to cater to the consumer taste. Increasing inclination of consumers towards seed-based spreads is further boosting the growth of the global market. Tahini usually plays an important role in the manufacturing of spreads or sauces and has been seen being used widely in Hummus, Falafel Pitas, Baba Ghanouj, and other ethnic dishes. The material boasts a diverse application of Tahini including paste & spreads, halva & traditional sweets, dips & sauces, and there are million dollars’ worth of investment that is pouring into the market.
The global tahini consumption market was analyzed by Market Research Future (MRFR) and it was projected that a notable CAGR will be attained by the market over the forecast period of 2018 to 2023. The valuation of the tahini consumption market was further stated to surpass its previous valuation with the revenue pool getting wider.
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Market Segmentation Â
The global tahini consumption market has been segmented in terms of type, end-user, and components.
By type, the market divides into hulled tahini and unhulled tahini. By application, the market segments into Halva & other sweets, Paste & spreads, and sauces & dips.
Regional Analysis
The global tahini consumption market is geographically distributed across the following key regions: Asia Pacific, North America, Europe, and the Rest of the World (RoW).
The global market for Tahini is majorly dominated by North America followed by the Middle Eastern region in terms of consumption. North America and Middle East are the major production hubs of Tahini. Asia-Pacific region is expected to also contribute moderate revenue and share in the coming years by growing at a considerable CAGR.
Competitive Landscape
The global tahini consumption market comprises a host of key players. This includes names like Haitoglou Bros, Ghandour & Sons, Sesajal, Balsam, Prince Tahina, A.O. Mounir Bissat, Al Wadi Al Akhdar, Carwari, Halwani Bros, Dipasa, Firat, and Arrowhead Mills are
Due to the growing interest among consumers for authentic Mediterranean and Arabic food, companies have become attracted to explore the space and leverage the potential gains from the Tahini industry. There lies a huge potential for growth for the market and the less barriers of entry is encouraging the new entrants of the market to enter the industry and launch a number of innovative products. The market players are seen focusing on cost control and are adopting various novel production methodologies as the price fluctuations of the upstream product, production cost of Tahini is being impacted. Tahini industry is a high volume growth industry and the players present herein are extensively investing on product endorsements and other strategic product promotions to make their brand presence strong and create an awareness concerning their brands. Manufacturers are also seen collaborating with various retailers for channel management.