Consumers snacking and premiumization and growing investment and funding and product launch and innovation in product development are driving the growth of the Confectionery Market at a CAGR of 6.32% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Confectionery Market” that contains the information from 2019 to 2035.

The Global Confectionery Market is estimated to register a CAGR of 6.32 % during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Confectionery Market — Mondelēz International, Inc., Nestlé, Ferrero Group, Mars, HARIBO GmbH & Co., Lotte, Meiji Holdings Co., Ltd., The Hershey Company, Perfetti Van Melle, Chocoladefabriken Lindt & Sprüngli AG and others.

The Global Confectionery Market accounted for registering a CAGR of 6.32 % during the forecast period and is estimated to reach USD 590.03 billion by 2035.

The global confectionery market is experiencing robust growth, driven by two key trends: the increasing consumer preference for snacking and the rise of premiumization. Younger consumers are embracing convenient, indulgent snacks throughout the day, while the demand for high-quality, artisanal, and gourmet confectionery products is enhancing the market's overall value. Emerging markets in regions such as Asia-Pacific, Latin America, and Africa are also contributing significantly to this growth as disposable incomes rise, and lifestyles evolve.

For instance, in May 2023, the National Confectioners Association revealed the latest trends ahead of the 2023 Sweets & Snacks Expo in Chicago. These trends include brand collaborations, flavor mashups, and interactive treats, which are reshaping consumer experiences and fueling innovation in the confectionery and snack industries. For more than 25 years, the expo has been a driving force in introducing groundbreaking products and influencing flavor trends.

As consumers increasingly prioritize variety, indulgence, and quality in their snacks, the confectionery market continues to expand globally. With innovations highlighted at events like the Sweets & Snacks Expo, the industry is well-positioned to meet evolving consumer demands and sustain its upward trajectory.

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Segmental Analysis

The Global Confectionery Market has been segmented based on Product Type and by Distribution Channel.

Based on Product Type, this segment includes Chocolate, Confectionery, Sugar Confectionery, Bakers Confectionery. The Chocolate Confectionery segment dominated the global market in 2024, while the Sugar Confectionery segment is projected to be the fastest–growing segment during the forecast period. The chocolate confectionery market is a vibrant and indulgent sector, characterized by a wide array of luxurious and delectable products such as chocolate bars, truffles, pralines, and various chocolate sweets. Each product segment offers unique experiences that captivate a diverse range of consumers. Chocolate bars, often seen as the quintessential treat, are available in countless variations, from classic milk and dark chocolate to more exotic flavors such as sea salt caramel or spiced orange, catering to both traditional tastes and adventurous palates. Meanwhile, chocolate sweets, which include bite-sized bonbons, chocolate-covered fruits, and assorted fillings, provide an array of bite-sized pleasures perfect for gifting or personal enjoyment.

Based on Distribution Channel, this segment includes Offline and Online. The Offline segment dominated the global market in 2024, while the Online segment is projected to be the fastest–growing segment during the forecast period. In the confectionery market, offline distribution channels play a crucial role in reaching a broad consumer base and ensuring product availability across diverse retail settings. Traditional brick-and-mortar stores, including supermarkets, hypermarkets, and convenience stores, remain dominant in the distribution of confectionery products. For instance, according to the National Confectioners Association, in the US, around 58% of shoppers purchase confectionery in store only. On the other hand, only 5% shop online only. Moreover, 36% of consumers shop both online and in-store. These retailers provide consumers with easy access to a wide range of confectionery options, from chocolate bars and candies to baked goods and gourmet sweets, often placed in high-traffic areas for maximum visibility.

Regional Analysis

Geographically, the Global Confectionery Market has been segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa.

Major demand factors driving the Europe market are Consumers snacking and premiumization and growing investment and funding and product launch and innovation in product development. The European confectionery market is shaped by several important trends. Health-conscious consumers are increasingly looking for healthier confectionery, such as low-sugar, gluten-free, and products with added health benefits like vitamins or adaptogens. At the same time, there is a growing preference for premium products, with consumers willing to pay more for high-quality, artisanal, and premium confectionery products made with superior ingredients. Ethical sourcing and sustainability have also become significant concerns, leading brands to adopt responsible practices like fair-trade cocoa and eco-friendly packaging. Flavor innovation is key, with consumers seeking bold, adventurous tastes, pushing companies to explore exotic ingredients and create unique offerings. Convenience is another driver, as more people opt for individually packaged and single-serve snacks. Lastly, online shopping has become an essential way for consumers to discover and buy a wide range of products, including specialty and premium items.

The confectionery market in North America is a dynamic and diverse industry, characterized by a strong demand for both traditional and innovative confectionery products. The market is driven by a variety of factors, including consumer preferences for indulgent treats, growing interest in healthier alternatives, and ongoing product innovations. The United States is the key player in the North American confectionery landscape, with a large consumer base and well-established retail infrastructure supporting the widespread availability of products. Chocolate confectionery remains the dominant category in the region, with chocolate bars, truffles, and premium chocolate products having sustained popularity. Leading brands continue to innovate with new flavors, packaging formats, and health-conscious alternatives, such as sugar-free or plant-based chocolates.

The confectionery market in the Asia-Pacific region is a dynamic and rapidly expanding sector, reflecting both economic growth and evolving consumer preferences in the area. The growth of market in Asia-Pacific is fueled by the increasing purchasing power of the middle class, particularly in emerging markets like China and India, where urbanization and changing lifestyles are reshaping consumption patterns. Traditional sweets, chocolates, gums, and candies have long been favorites, but now, a rising demand for healthier, low-sugar, and organic alternatives is pushing brands to innovate. Consumers are becoming more conscious of ingredients, seeking out products that align with their growing health awareness while still indulging their sweet teeth.

The confectionery market in South America is a vibrant and evolving sector, driven by a blend of traditional preferences and modern consumer trends. Brazil, as the largest market in the region, plays a pivotal role, with its deeply ingrained sweet snack culture fueling demand for a wide array of products, including chocolates, gums, and hard candies. Argentina and Chile also contribute significantly to the market, each with their own unique taste preferences and regional specialties.

The confectionery market in the Middle East and Africa (MEA) is a dynamic and rapidly expanding sector, characterized by a blend of traditional indulgence and emerging modern consumer trends. As of 2024, the market is valued at approximately US$ 14.89 billion, with robust growth prospects driven by increasing urbanization, rising disposable incomes, and shifting dietary preferences. The region’s deep-seated love for sweets, particularly in key markets such as Saudi Arabia, the UAE, Egypt, and South Africa, continues to drive demand for chocolates, sugar confections, and culturally significant products.

Key Findings of the Study

• The Global Confectionery Market is expected to reach USD 590.03 billion by 2035, at a CAGR of 6.32% during the forecast period.


• The Europe region accounted for the fastest-growing global market.


• Based on the Product Type, the Chocolate Confectionery segment was attributed to holding the largest market in 2024.


• Mondelēz International, Inc., Nestlé, Ferrero Group, Mars, HARIBO GmbH & Co., Lotte, Meiji Holdings Co., Ltd., The Hershey Company, Perfetti Van Melle, Chocoladefabriken Lindt & Sprüngli AG are some of the players in the market.