Market Research Future (MRFR) has published on the “Cocktail Mixers Market”
Cocktail Mixers Market
According to the MRFR analysis, the global cocktail mixers market is projected to reach USD 12.88 Billion by 2030 at a CAGR of 4.71%.
A cocktail mixer refers to a device or container used to mix ingredients together in order to create a cocktail. It can be as simple as a shaker tin or glass, or more elaborate like a mixing glass or pitcher. Cocktail mixers are typically used by bartenders or home mixologists to combine and blend different spirits, mixers, and other ingredients to create a specific drink recipe. The process of mixing can also help to chill or dilute the drink, as well as incorporate air and add texture to the final cocktail. Cocktail drinks are any mixed drinks with at least two cocktail ingredients and often contain alcohol. Cocktails frequently have a base liquor, such as vodka or gin, plus additional flavourings, such as fruit juice.
The growing demand for cocktail mixers is indeed associated with an increasing trend towards health consciousness among consumers. This trend has led to a surge in the popularity of healthier and lighter alternatives to traditional alcoholic drinks. The cocktail mixers market has witnessed significant growth in recent years, as consumers are increasingly seeking out drinks that offer the same great taste and experience as traditional cocktails but with lower alcohol content. This trend has been fueled by a variety of factors, including changing consumer preferences, a growing interest in wellness and mindfulness, and an increasing awareness of the negative health effects of excessive alcohol consumption. As a result of this trend, many bars and restaurants are now offering cocktail mixers options on their menus, catering to the needs of health-conscious consumers. This has also led to the development of a new generation of low-alcohol spirits, which are specifically designed to be used in cocktails and offer a more subtle and nuanced flavor profile than traditional spirits. Overall, the growing demand for cocktail mixers is a clear reflection of the changing attitudes towards alcohol consumption and the increasing importance of health and wellness in today's society. As this trend continues to grow, it is likely that we will see further innovation in the cocktail mixers market, with new and exciting drinks being developed to meet the evolving needs and preferences of consumers.
The market for cocktail mixers is being driven by consumers' increased health awareness and preference for such drinks. Many cocktails containing citrus fruits, such as lemon or lime, offer high levels of vitamin C, which is beneficial for boosting the immune system and neutralizing free radicals that can harm the skin and tissues. Furthermore, tonic water cocktails, with their bitterness derived from Quinine, a natural remedy for Malaria, offer added health benefits. Ginger is an ingredient in natural ginger beer or ginger ale, which offers a number of health advantages including anti-nausea, anti-inflammatory, antiseptic, antibacterial, and antiviral properties. It also contains many nutrients, including calcium, magnesium, phosphorus, potassium, sodium, iron, and vitamins A, C, E, and B.
Bitters, a key ingredient in most cocktails, are also known for their therapeutic properties, with Angostura bitters being a purported remedy for hiccups and upset stomachs. The availability of healthier and more creative cocktail options, such as those containing ginger, Quinine, or lavender, further enhances the appeal of cocktail mixers for health-conscious consumers. Bars and restaurants are therefore focusing more on developing innovative cocktails that incorporate nutritional components, which is expected to drive market growth in the coming years.
COVID-19 Impact on Cocktail Mixers Market
The COVID-19 pandemic has had a significant impact on the global cocktail mixers market. The closure of bars, restaurants, and other hospitality venues around the world has led to a significant decline in demand for cocktail mixers, as consumers have been unable to go out and enjoy cocktails as they normally would. In addition, many consumers have been more cautious about their spending due to the economic uncertainty caused by the pandemic. As a result, many manufacturers and suppliers in the cocktail mixer industry have been affected by reduced demand and lower revenues. Some have been forced to reduce their production or temporarily halt operations altogether. The pandemic has also disrupted supply chains, causing delays and increased costs for raw materials and packaging. However, the pandemic has also created new opportunities for the cocktail mixer industry. With many people staying at home more often, there has been an increase in demand for at-home cocktail making and DIY projects. This has led to an increased demand for cocktail mixers and other ingredients that can be used in home cocktail making.
As of June 2021, some of the worst affected countries in terms of confirmed COVID-19 cases and reported deaths include the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy. The pandemic has impacted economies and industries in various countries, with lockdowns, travel bans, and business shutdowns causing significant disruptions. The shutdown of manufacturing plants and factories has negatively affected global supply chains, resulting in delays in manufacturing, delivery schedules, and sales of goods in the global market. Additionally, travel restrictions implemented by nations in Europe, Asia, and North America have hampered commercial partnerships and collaborations.
The global Cocktail Mixers market is fragmented and consists of some organized and unorganized industry players. To outperform competitors, manufacturers primarily concentrate on increasing production capabilities, launching new products on a regular basis, and working with important stakeholders. Key players include Fever-Tree, Keurig Dr Pepper Inc, The Coca-Cola Company, Fentimans Ltd, London Essence, White Rock Beverages, Three Cents, East Imperial, Bickford & Son and Sepoy & Co.
By Product Type
- Tonic Water: The increasing consumption of tonic water in cocktails and as a healthy drink is definitely a trend that is driving market growth for this product. Quinine, which is derived from the bark of the cinchona tree, is known for its anti-malaria properties and has been used for centuries to treat various ailments. As a result, tonic water is often perceived as a healthier alternative to other carbonated drinks. Moreover, the availability of tonic water with various flavors and sugar levels has contributed to the popularity of the product. Consumers can now choose from a wide range of tonic water options, from traditional, bitter-tasting tonic water to sweeter versions with added fruit flavors. This variety in product offerings has helped to attract a wider customer base and drive market growth. Additionally, there are various medical advantages associated with tonic water that are contributing to its popularity. For instance, some people consume tonic water as a remedy for muscle cramps and restless leg syndrome, as the quinine content in the drink is believed to have muscle-relaxing properties.
- Club Soda: The club soda segment is indeed a significant revenue generator in the cocktail market, and its popularity among consumers is driving market growth. Club soda is a popular ingredient in many cocktails, especially those made with vodka and gin. It is used to add fizz and carbonation to drinks and is often combined with other mixers like lime or fruit juice to create refreshing, flavorful cocktails. The use of club soda in cocktails is also driven by the trend towards lower-alcohol drinks, as many consumers are looking for lighter, more refreshing options. Club soda allows mixologists to create cocktails with a lower alcohol content while still maintaining the desired flavor and carbonation. In addition, club soda is often perceived as a healthier alternative to other carbonated drinks, as it does not contain added sugars or artificial flavors. This has helped to attract health-conscious consumers to the segment.
- Ginger: The use of ginger in the cocktail mixer market has been growing in popularity in recent years. Ginger adds a spicy and refreshing flavor to cocktails, making it a popular ingredient in many recipes. Ginger beer, for example, is a key ingredient in the popular Moscow Mule cocktail. One of the key drivers of the growth of ginger in the cocktail mixer market is the increasing demand for natural and organic ingredients. Consumers are increasingly looking for healthier and more natural options when it comes to their food and drink choices. Ginger is a natural ingredient that is believed to have a variety of health benefits, such as anti-inflammatory properties and aiding digestion. This has helped to attract health-conscious consumers to ginger-based cocktails. Moreover, the versatility of ginger as an ingredient in cocktails has contributed to its popularity. Ginger can be used in a variety of cocktail recipes, from classic drinks like the Dark and Stormy to more innovative creations that incorporate fresh ginger juice or ginger syrup. In addition, the growing popularity of Asian and fusion cuisine has also contributed to the rise of ginger in the cocktail mixer market. Ginger is a key ingredient in many Asian dishes and is often used in fusion cuisine as well. As a result, ginger-based cocktails can offer a unique and exciting flavor experience for consumers.
- Others: Fruit juices such as orange, grapefruit, and cranberry are popular in many cocktails, providing a sweet and tangy flavor that can balance out the bitterness of certain spirits. Syrups, such as simple syrup, grenadine, and honey syrup, are used to add sweetness and depth to cocktails. Bitters are highly concentrated liquid extracts made from herbs, roots, and spices, and are used to add complexity and flavor to cocktails. And liqueurs, such as triple sec, amaretto, and Bailey's Irish Cream, are often used as a base or accent flavor in cocktails, adding richness and depth to the drink.
By Distribution Channel
- On-Trade:. Bars and restaurants often offer a wide variety of cocktails made with different mixers, allowing customers to try new and interesting drinks. The increasing number of outlets, gift offerings, price reductions, free drinks offer, and competition in the restaurant industry is also expected to drive market growth, as establishments seek to differentiate themselves and attract more customers. Base spirits such as gin, brandy, cachaça, tequila, rum, vodka, and whiskey are commonly mixed with various mixers to create unique and delicious cocktails.
- Off-Trade: The off-trade distribution channel segment for cocktails refers to the distribution of pre-mixed cocktails through retail channels, such as supermarkets, liquor stores, and online retailers. In this segment, pre-mixed cocktails are packaged in bottles, cans, or pouches and sold to consumers for consumption at home. This distribution channel has become increasingly popular in recent years due to the convenience it offers consumers who are looking for a quick and easy way to enjoy cocktails without having to go to a bar or restaurant. Off-trade distribution channels for cocktails may include partnerships with retail stores or online marketplaces, as well as direct-to-consumer sales through e-commerce websites. Some cocktail brands also offer subscription services where consumers can receive regular shipments of pre-mixed cocktails. One advantage of the off-trade distribution channel segment is that it allows for wider distribution of pre-mixed cocktails, making them more accessible to consumers who may not have easy access to a bar or restaurant.
- North America: The cocktail mixer market in North America is a significant and growing industry. This market includes various types of mixers, such as syrups, bitters, fruit purees, and juices, used to create cocktails. Market share is fiercely competitive, with both long-standing firms and recent arrivals always striving for it. The increasing popularity of craft cocktails has driven demand for high-quality, artisanal mixers made with natural and organic ingredients. Consumers are looking for unique and sophisticated flavours to enhance their cocktails, and many mixologists are using innovative ingredients and techniques to create new and exciting cocktail recipes. the party culture and high disposable income of consumers in North America are indeed factors that are driving the growth of the cocktail mixer market in the region. In addition to this, changing lifestyles and increasing levels of affluence have also contributed to the growing demand for high-quality mixers.
- Europe: Europe market is growing due to the growing number of the health-conscious population since ready-to-drink cocktails have less alcohol content compared to other drinks. Distil Ventures reports that in the UK, of the rising number of people who actively try to live balanced lives, 43% go out drinking at least once a week and take advantage of the availability of non-alcoholic beverages. Additionally, 59% of people order non-alcoholic beverages on nights out when they also consume alcohol, and 29% drink only alcoholic beverages. The bottled cocktail brand Tails has been acquired by Bacardi, and as a result of this partnership, Tails has entered 10 additional markets in Western Europe in addition to the UK. These are key driving factors for the market for ready-to-drink cocktails.
- Asia-Pacific: The Asia Pacific is also the fastest-growing market for cocktails owing to the rising influence of Western culture, the surging purchasing capacity of consumers, and their changing taste preferences in this region.
- Rest of the World: he cocktail mixers market in South America, the Middle East, and Africa was growing steadily due to increasing demand for premium and natural mixers in these regions. South America has a growing cocktail culture, with countries like Brazil, Argentina, and Chile leading the trend. The demand for premium and high-quality cocktail mixers is also on the rise in the region, as consumers are becoming more interested in experimenting with new and unique flavors. In addition, the region is known for its rich and diverse ingredients, which offer a unique opportunity for producers to create innovative and exotic cocktail mixers. The Middle East also has a growing cocktail culture, with countries like the United Arab Emirates, Saudi Arabia, and Qatar leading the trend. The demand for premium cocktail mixers is on the rise in the region, driven by the growth of luxury bars and restaurants that cater to high-end consumers. However, the region's strict alcohol laws and cultural norms can pose a challenge to the growth of the cocktail mixer market. Africa has a relatively small cocktail mixer market, with the majority of sales concentrated in South Africa. The demand for premium cocktail mixers is also on the rise in the region, driven by the growth of the hospitality industry and the increasing popularity of cocktail culture among consumers. However, the market is still developing, and producers face challenges such as limited distribution networks and low consumer awareness.