Rise in the consumer demand for anti-aging solutions is expected to drive market expansion shortly at a CAGR of 5.00% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Anti-Aging Skincare Product Market” that contains information from 2018 to 2032. The Anti-Aging Skincare Product Market is estimated to register a CAGR of 5.00% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Anti-Aging Skincare Product Market— Bioderma, Beiersdorf Limited, The Estee Lauder Companies Inc., Procter & Gamble, LOreal SA, Revlon, Oriflame Cosmetics AG, Allergan PLC, Clarins

Market Highlights

The global Anti-Aging Skincare Product Market is accounted to register a CAGR of 5.00% during the forecast period and is estimated to reach USD 174.98 billion by 2032.

The rising awareness among consumers regarding age-related skin concerns, including wrinkles, fine lines, and dull skin, is expected to drive the demand for anti-aging products in the market. Additionally, the growing preference for investing in products that assist in maintaining youthful skin is likely to contribute to the market's growth.

Segment Analysis

The global Anti-Aging Skincare Product Market has been segmented based on the Product Type, End-User, and Distribution Channel.

Based on the Product Type, the market is segmented into Facial Creams and Lotions, Serums and Concentrates, Under Eye Creams, and Others (Facial Oils, Sheet Masks). The Facial Creams and Lotions segment was attributed to holding the largest market share in 2022.  These specialized products are formulated to enhance moisture retention, firmness, and elasticity in facial skin, leading to a reduction in the visibility of wrinkles and lines. With a longstanding history of heightened concern for facial appearance, consumers exhibit a willingness to invest significantly in such skin care products, constituting a substantial driving force for this market segment. Anticipated to experience the fastest growth rate is the market for eye cream and lotion, designed specifically for the delicate area around the eyes. Given the highly sensitive nature of the skin surrounding the eyes, these creams aim to address dehydration issues.

Based on the End-User, the Anti-Aging Skincare Product Market has been segmented into Women, and Men. The Women segment was expected to hold the largest market share in 2022. Traditionally, there has been a notable gender discrepancy in engagement with skincare and beauty products, with women traditionally exhibiting higher involvement compared to men. This historical inclination towards skincare routines has resulted in a more extensive consumer base for anti-aging products among women.

Based on the Distribution Channel, the Anti-Aging Skincare Product Market has been segmented into Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, and Other Distribution Channels. The Supermarkets/ Hypermarkets segment was expected to hold the largest market share in 2022. These distribution channels present notable benefits to consumers, including discounted product rates, enhanced visibility of product categories, and a diverse range of product variations. As reported by the Entrepreneur Handbook in July 2021, major retailers such as Sainsbury’s, Tesco, Asda, and Morrisons collectively contributed to nearly 63% of retail sales in the U.K. Many companies prioritize supermarkets and hypermarkets as key channels to drive product sales. Furthermore, younger consumers exhibit a preference for acquiring skincare products from smaller retail establishments and hypermarkets. The convenience of online product ordering further incentivizes manufacturers to establish an online presence and facilitate direct sales.

Regional Analysis

The global Anti-Aging Skincare Product Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Anti-Aging Skincare Product Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Anti-Aging Skincare Product Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Anti-Aging Skincare Product Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Anti-Aging Skincare Product Market was maintained by the North American regional sector. The significant surge in the demand for anti-aging products and devices is intricately linked to the increasing prevalence of skin cancer among women in the USA. According to data from the Skin Care Foundation, 1 in 5 Americans develops skin cancer by the age of 70, resulting in 48 daily fatalities due to skin cancer. The majority of skin cancers, including melanoma, basal cell carcinoma, and squamous cell carcinoma, necessitate proper anti-aging reconstructive procedures, thereby driving the demand for such interventions across the USA. Additionally, the International Society of Aesthetic Plastic Surgery (ISAPS) reports a growing preference for non-surgical anti-aging procedures over invasive treatments in the USA.

Moreover, the Europe market has been persistently growing over the forecast period. The aging demographic stands as a pivotal consumer group propelling the demand for anti-aging products. As of 2022, more than one-fifth (21.1%) of the EU population falls into the 65 and over age bracket. The median age of the EU population has been on an upward trajectory and reached 44.4 years as of January 1, 2022, indicating that half of the population surpassed this age. Consumers within the region exhibit a preference for high-quality and effective products that target the reduction of fine lines and wrinkles. Additionally, the increasing aversion to non-invasive cosmetic procedures, such as dermal fillers and Botox injections, has amplified the demand for anti-aging products in Europe. Many European consumers favor products that offer a pathway to achieving a more youthful appearance without resorting to surgical interventions. Notable anti-wrinkle cream products in Europe, such as Lancôme Miracle Crème and Olay Regenerist, enjoy popularity, and their widespread availability in retail and drug stores further supports the growth of the region's market.

The demand for anti-aging products is significantly influenced by the cultural importance placed on skincare and maintaining a youthful appearance in many Asian cultures. This cultural norm has led to a heightened interest in daily skincare routines that include the use of anti-aging creams, serums, and sunscreen. The impact of skincare trends from countries like South Korea (K-Beauty) and Japan (J-Beauty) has been substantial, not only in the Asia Pacific region but also globally. According to the Ministry of Economy, Trade, and Industry (METI), Japan ranked as the third-largest cosmetics and personal care products market globally in 2019, with a market value of approximately USD 35 billion. Japan boasts around 3,000 beauty care brands, including well-known names such as Shiseido Co., Ltd., Kao Corporation, Kosé Corporation, and POLA ORBIS HOLDINGS INC. These skincare trends emphasize the adoption of multi-step skincare routines, incorporating various anti-aging products like essences, masks, and serums. The Japanese skincare industry is well-established, offering a diverse array of products and treatments tailored to address the needs of an aging society.

Furthermore, the rest of the world's Anti-Aging Skincare Product Market is divided into the Middle East, Africa, and Latin America. The surge in cases of various skin conditions, including atopic dermatitis, hair loss, and skin cancer, in Brazil has led to a heightened uptake of anti-aging products within the country. Brazil, with its vast geographical expanse and high incidence of UV radiation, faces an increased risk of melanoma and non-melanoma skin cancer. Data from the Brazilian National Cancer Institute for the year 2020 revealed that approximately 4.03 new cases per 100,000 men and 3.94 new cases per 100,000 women were diagnosed with melanoma skin cancer in Brazil. Given the rising prevalence of skin conditions and Brazil's status as a low-income country, individuals are turning to cost-effective treatments with proven efficacy. Consequently, the adoption of peel-based anti-aging treatments is gaining momentum throughout the country.

Key Findings of the Study

• The global Anti-Aging Skincare Product Market is expected to reach USD 174.98 billion by 2032, at a CAGR of 5.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the increasing favorable reimbursement policies, growing average life expectancies, and median age in this region.


• Based on Product Type, the Facial Creams and Lotions segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.


• Bioderma, Beiersdorf Limited, The Estee Lauder Companies Inc., Procter & Gamble, LOreal SA, Revlon, Oriflame Cosmetics AG, Allergan PLC, Clarins