Market Research Future (MRFR) has published a cooked research report on the “Global Advertisement Management Solutions Market” that contains information from 2018 to 2032. The Advertisement Management Solutions market is estimated to register a CAGR of 6.10% during the forecast period of 2023 to 2032.
MRFR recognizes the following companies as the key players in the global advertisement management solutions market— Hubspot, Adroll, RollWorks, Influ2, Adstream, 6Sense, Celtra, Smartly.io, Marin Software, StackAdapt, Advanse Inc., Bidtellect Inc., Mvix, Videology Group, WideOrbit, Adhawk, and Adomik.
The global advertisement management solutions market is accounted to register a CAGR of 6.10% during the forecast period and is estimated to reach USD 8.7 Billion by 2032.
The market for advertisement management solutions consists of programs and other products that assist companies in creating, implementing, and refining their advertising campaigns. Features including campaign management, media buying, ad tracking, analytics, and reporting are frequently included in these solutions. The market is being pushed by the need for effective campaign management tools, the requirement for targeted and personalized advertising, and the growing complexity of advertising channels.
The global advertisement management solutions market has been segmented based component, service and end user
On the basis of component, the market is segmented into includes software (on-premise, cloud, and hybrid), services (consulting, installation, and training). Software segment dominated the global market in 2022 due to the various advantages of cloud-based software deployment such as lower initial investment and anytime, anywhere availability.
Based on end users the market is segmented into hospitality, media and entertainment, education, financial services, retail, manufacturing, government, and others. Media and entertainment dominated the global Advertisement Management Solutions market in 2022. Ad management software has become a necessity for large enterprises in the media and entertainment sector as it helps them in gaining an advantage over their competitors by analyzing and understanding consumer behavior & spending patterns across different channels
The global Advertisement Management Solutions market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Advertisement Management Solutions market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Advertisement Management Solutions market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Advertisement Management Solutions market comprises of Middle East, Africa, and Latin America.
The largest market share for Advertisement Management Solutions was maintained by the North American regional sector. The market in North America is driven by the high adoption of digital advertising, advanced technologies, and the presence of major technology companies. Key players in this region include Adobe Systems, Salesforce, Google, and Facebook.
Moreover, the Europe market has been persistently growing over the forecast period. Europe is another significant market for Advertisement Management Solutions. Countries like the United Kingdom, Germany, France, and Italy have a well-established advertising industry with a focus on traditional and digital media. The market is driven by increasing digitalization, rising investments in advertising campaigns, and the need for targeted advertising strategies. Major players in Europe include SAS Institute, Sizmek, MediaMath, and Kenshoo.
Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. Countries such as China, Japan, India, Australia, and South Korea are witnessing a surge in digital advertising expenditure, driven by increasing internet penetration, smartphone adoption, and e-commerce growth. The market in Asia Pacific is characterized by the presence of local advertising technology companies alongside global players. Key players in this region include Alibaba Group, Baidu, Criteo, and InMobi.
Furthermore, the rest of the world's Advertisement Management Solutions market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the the increasing adoption of digital advertising, the expansion of e-commerce and retail sectors, and the need for effective campaign management. Brazil, Mexico, and Argentina are key players in the market.
Key Findings of the Study