Target Center Expands its Plant-based Food and Beverage Offerings

The Minnesota Timberwolves and Levy Restaurants recently announced new food and beverage offerings at Target Center beginning with the 2022–23 Timberwolves season. In collaboration with Levy Restaurants, Timberwolves and Lynx Executive Chef David Fhima leads the industry-recognized program. The arena's premium and concession menus offer customers several new dining options for the upcoming season, including Wicked Kitchen and El Burrito Mercado, classic fan favorites, and a brand-new premium wine program.

An utterly plant-based menu is available at Wicked Kitchen, which has a variety of sandwiches and desserts such as the Grilled Chorizo Brat with spicy harissa mayo, sautéed peppers and onions, and crisp shaved lettuce on a sub bread. The following ice cream flavors are available: Berry White Stick, which is vanilla ice cream with a raspberry swirl and white vegan chocolate; Chocolate & Almond Stick, which is vanilla ice cream with toasted almond and milk chocolate; and El Burrito Mercado, which serves drinks including the La Clasico Lime Margarita and the El Burrito Michelada. They even offer brand-new beverages like Stilly and Galo Wine.

Due to a rise in demand and a shift in consumer preferences, The Target Center has extended its selection of plant-based offerings. Seventy-nine million households in the United States, or 62%, purchase plant-based goods. This is an increase over the previous year's figure of 61%. (77 million in 2020). The percentage of customers who made repeat purchases within the plant-based category increased from 78% in 2020 to 79% in 2021, showing increased repeat rates in plant-based foods over various record-breaking years. There is a robust demand for plant-based meals among Millennials and Gen Z, who comprise 47% of the population and whose purchasing power will only increase in the future.

The new menu emphasizes using the best products, such as clean, local, organic, and non-GMO, wherever feasible. They also represent the Twin Cities' expanding foreign cuisine culture by making the menu more diverse. They are pleased with their industry-leading status and continually work to improve their program to give everyone the greatest possible experience. Levy and Chef Fhima are great collaborators in creating one of the most advanced dining and drinking experiences for customers.

Factors responsible for the growth of plant based beverages

Garvit Vyas
Garvit Vyas
Vice President - Operations
Garvit Vyas is a Research Analyst with experience in working across multiple industry domains in the market research sector. Over the past four years, he has been actively involved in analyzing diverse markets, gathering industry insights, and contributing to the development of comprehensive research reports. His work includes studying market trends, evaluating competitive landscapes, and supporting data-driven business insights. In the early phase of his career, Garvit worked on cross-domain research projects, which helped him build a strong foundation in market analysis, data interpretation, and industry intelligence across various sectors. Later, he transitioned into the Quality Control (QC) function, where he focuses on reviewing and refining research reports and marketing collaterals to ensure accuracy, consistency, and high editorial standards. His responsibilities include validating research data, improving report structure, and maintaining the overall quality of published content. Garvit is committed to maintaining strong research integrity and delivering reliable insights that support informed business decision-making.
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