info@marketresearchfuture.com   📞 +1 (855) 661-4441(US)   📞 +44 1720 412 167(UK)   📞 +91 2269738890(APAC)

IFF & Salus Optima Went into a Strategic Partnership to Develop an AI-Driven Personalized Nutrition Platform

By Indu Tyagi Ketan , 28 November, 2022

On November 22nd, IFF (International Flavors & Fragrances Inc.) stated that it had formed a strategic relationship with Salus Optima, a customized nutrition, health, and wellness firm with a British basis, to enter the personalized nutrition market more quickly. The alliance will first concentrate on metabolic health, which affects more than 25% of adults worldwide and includes obesity, pre-diabetes, high cholesterol, and pre-hypertension. The businesses are creating wearable technology and a smartphone app that will enable users to analyze their metabolic response to meals, supplements, movement, and sleep. Brand owners now have access for the first time to a ready-to-brand customized nutrition digital platform that is already filled with branded foods, drinks, and supplements that target metabolic health.

The following advantages for brand owners will arise from this platform. The technology provides brand owners with a product marketing tool that captures rich, first-party data outside of traditional points of sale to help brands serve customers more effectively by understanding their needs. Simple consumer setup and integration with wearables and mobile devices result in actionable, engaging, customized recommendations to accomplish health and wellness objectives. It has been demonstrated that Salus Optima Technology, which offers cutting-edge behavior modification strategies, may enhance brand lifetime value by as much as double digits by encouraging, inspiring, and enabling customers to reach their wellness and health goals.

At IFF, a leader in the food, beverage, health, biosciences, and sensory experiences industries, science and creativity come together to produce life-changing inventions and experiences, from well-known landmarks to surprising discoveries. A leading innovation partner for clients in a wide range of consumer goods, industrial, and agricultural industries, IFF's Health & Biosciences business is characterized by its world-class bioscience and microbiome expertise. IFF’s Health & Biosciences sector collaborates closely with clients to improve goods and processes to provide safer, healthier, and more environmentally friendly solutions.

Salus Optima is one of the global leaders in individualized nutrition and personalized health technologies. Digital products from Salus Optima provide advice for comprehensive human performance for a healthy way of life at work and in leisure. Years of R&D went into developing the fundamental technology that addresses the issues individuals encounter daily. Salus Optima empowers individuals by giving them more control over their health and well-being by making the most cutting-edge scientific approaches available to the general public.

Supplement Usage By Age/Gender

Age.jpg

Latest News

2022.png
High Rate of Emissions from Cement and Steel Manufacturing in 2024

The United Nations Environment Programme (UNEP) claims limiting the increase in global average temperature to 1.5 degrees Celsius is quite unrealistic. The emission rate from different industries shows various results in the reports published by UNEP…

Read More

sectors.png
Gen AI Revolutionizes Insurance Sector, Tries to Build Consumers’ Trust

Insurer executives worldwide report that generative AI is critical to maintaining their edge in the insurance market, and as such, 77% of them rank its significance. But customers, in this case, the clients of insurance companies, are more cautious…

Read More

year-wise.png
China Plans to Manufacture Fastest Charging EV Batteries

China rightfully takes center stage in progress in ultra-fast charging EV batteries. As it appears, a Chinese electric vehicle manufacturer has emerged as a clear industry leader by developing the fastest charging battery in the world that can go…

Read More

CHINESE-BRANDS-2024.jpg
Chinese Tech Sector Strengthens, may Dominate Western Big Techs in the Future

Chinese market goes through significant economic changes in 2024. Globally, Chinese brands are climbing the ladder higher in the market. A 2024 survey shows the performance of some Chinese companies with the highest brand value. These companies help…

Read More

transition.png
Supply Chain Disruptions causes Slow Clean Energy Transition

There is a global race to clean energy sources because of climate change in 2024. However, there is a danger that the impending metal supply crisis will offset this gain. The move to renewable energy technologies greatly depends on critical minerals…

Read More

Author Pic
Indu Tyagi Ketan

Chief Strategy Officer