Disney Ventures Into The Metaverse And Web 3.0

By Aarti Dhapte , 01 November, 2022

Disney has announced that they are creating their very own Metaverse. Walt Disney Co.'s CEO, Bob Chapek, recently unveiled the company's plans to enhance storytelling for the next 100 years by implementing blockchain technology and the Metaverse. Disney is one of the largest companies in the entire world and owns some of the most iconic characters and Intellectual Property, such as Star Wars, Marvel, and Pixar, amongst many others.

It has also been recently reported that the company is looking to engage an experienced corporate attorney to work on developing technologies like non-fungible tokens (NFTs) and the Metaverse in what appears to be an effort to enter the Web 3.0.

According to a job posting on the Disney careers website, the organization is looking for a "Principal Counsel - Corporate Transactions, Emerging Technologies & NFTs" to work on transactions, including, among other things, NFTs, the Metaverse, blockchain, and decentralized finance (DeFi).

In a patent filing, Walt Disney suggested that the platform's eventual entrance into the Metaverse would involve users using mobile devices to generate and show personalized three-dimensional (3D) projections onto physical areas like walls and other objects.

In its 2022 Disney Accelerator Program, which selected six firms to leverage its business development platform, the company stated earlier this year that it is focused on augmented reality (AR), non-fiber technologies (NFTs), and artificial intelligence (AI).

That future is not away when we will be able to visit Disney World from the comforts of our homes. With some help from Augmented Reality, we could connect with our favorite characters in the Metaverse.