Case Study

Microsoft Security Essentials Campaign

PROBLEM STATEMENT/REQUIREMENT

Microsoft came up with its unique offering on data protection and threats. Microsoft Security Essentials to provide comprehensive malware protection that will help guard against viruses, spyware, and other malicious software. It provides free* real-time protection for small to large business PCs.

Pain Area: Microsoft’s list of target audience included IT Managers, CIO’s, VP of technology.

The key challenge was to address this pain area to make sure that Microsoft’s message resonates.

BACKGROUND

Microsoft Security Essentials is a free antivirus program for personal computers, which provides real-time protection against viruses, spyware and other malicious software . Microsoft Security Essentials, built for individuals and small businesses, is based on the same technology that Microsoft uses to protect giant businesses. The client approached the company with specific campaign goals on targeting, and the volumes to be delivered, with specified timelines. The main objective of the overall product promotion focused on the following points for IT heads and CIOs of large tech companies and enterprises.

• Do you feel limited by budget or staff size?


• How often do you see unsanctioned cloud services in use?


• Are you protecting yourself against insider threats?


• Do you have a cyber security task force in place?

APPROACH

Based on the client’s requirement, the Lead Generation team proposed a scope that covered all these requirements. Further, the Account Management team suggested a one-to-one marketing approach by telemarketing. This gave them, a strong understanding of their client requirement.

SOLUTION DELIVERED:
LeadsQ delivered the campaign on following lines :

Defined Objectives:
- Email Marketing
- Webinar
- White Paper
- Video Promotions
- E-Book

Mass Email Shoot:
Scheduled a mass email shoot on target audience as per campaign requirements

Verify Leads:
Once the lead generated it is verified on platforms like
Linkedin, Zoom Info, Hoover, Google

Telemarketing:
Verified leads are contacted by our telemarketing team. To confirm that the contacted person is an employee present within the target company.

IMPACT

After the lead generation, Microsoft has found the prospects, who are really interested in buying security services for there PCs and prospects who want to understand the benefit of having security software.