Volumetric Display Companies

The Competitive Landscape of the Volumetric Display Market

The volumetric display market, where light dances in mid-air sculpting 3D objects. In this captivating arena, established technology giants and nimble innovators clash, all vying for a bigger share of the volumetric spotlight. From immersive entertainment experiences to revolutionizing medical education and product design, volumetric displays are blurring the lines between reality and illusion. Let's dissect the key strategies and players shaping this captivating scene.

Key Player:

• 3DIcon Corporation


• Holografika Kft.


• LEIA Inc.


• Soscho GmbH


• Burton Inc.


• Voxon


• Zebra Imaging


• Alioscopy


• Actuality Systems


• LightSpace Technologies Inc.

Strategies Adopted by Market Leaders:

• Technological Differentiation: Companies compete fiercely on technological advancements, focusing on factors like improved resolution and depth perception for realistic 3D objects, wider viewing angles for multi-user experiences, reduced hardware complexity for cost-effectiveness, and increased refresh rates for smoother visuals. Developing efficient light sources, optimizing projection technology, and exploring novel materials are key differentiators.


• Expanding Content Ecosystems: Building a diverse and engaging content library is crucial for keeping users coming back for more. Companies invest in creating original volumetric content, partnering with studios and developers, and developing tools for user-generated content. Expanding into live events, educational experiences, and interactive storytelling unlocks new possibilities for content consumption and audience engagement.


• Addressing Accessibility and Affordability: Making volumetric displays more affordable and accessible to a wider audience is vital for market growth. Offering a range of price points, exploring subscription models, and developing mobile or portable solutions are key strategies. Simplifying setup processes, optimizing compatibility with existing hardware, and providing clear user education are crucial for widespread adoption.


• Building Partnerships and Collaborations: Fostering partnerships with content creators, technology providers, hardware manufacturers, and industry experts accelerates innovation, shares expertise, and expands market reach. Collaborating on industry standards, developing interoperable platforms, and promoting the benefits of volumetric displays for diverse applications contribute to market growth.

Factors for Market Share Analysis:

• Hardware Unit Sales: This straightforward metric reflects a company's penetration into the consumer market and reach.


• Content Library Size and Engagement: Analyzing the volume and diversity of volumetric experiences available on a platform reveals its potential to attract and retain users.


• Technology Advancements: Assessing a company's investment in R&D, patent portfolio, and cutting-edge volumetric display technologies helps gauge its future competitive edge.


• User Satisfaction and Community Engagement: Analyzing consumer feedback and community activity reveals how effectively a company caters to user needs and builds brand loyalty.

New and Emerging Companies:

The influx of innovative startups is adding new brushstrokes to the volumetric canvas. Companies like Pimax (China), Varjo (Finland), and iQIYI (China) introduce novel solutions like ultra-wide field-of-view headsets for cinematic experiences, high-resolution displays for professional applications, and cloud-based volumetric platforms for accessibility and scalability. These advancements redefine the possibilities of volumetric displays and unlock niche markets for immersive entertainment, business applications, and cloud-based volumetric experiences.

Industry Developments:

Looking Glass Factory (USA):

• October 20, 2023- Launched the Portrait family of portable volumetric displays for artists, designers, and creative professionals.

Volumental (Spain):

• September 4, 2023- Secured a contract to provide its volumetric capture technology for a medical school's anatomy training program.

Arcturus (USA):

• August 11, 2023- Developed interactive holographic display for product demonstrations and retail marketing campaigns.