E-reader Companies

E-reader Market Overview

E-Reader Market Size Anticipated to Reach USD 15.59 billion by 2030 With 6.25% CAGR by 2023-2030, An e-reader is a portable electronic device that is widely used to read periodicals and digital books. Also known as the electronic book readers, these devices are designed and developed so that they can run for hours without consuming much power. The devices depend on the E-ink technology and offer different advantages to the users.  

Some e-readers come with a massive storage capacity, allowing the users to carry a lot of materials, such as magazines, PDFs, books, and more. This has made these devices a convenient option compared to the traditional printed material. On the other hand, some devices support offline dictionaries and digital highlighters. 

All these things are predicted to trigger the growth of the E-reader market. On the other hand, the availability of free materials is also projected to support the market growth. 

Various e-readers manufacturers that function in the market are forecasted to contribute to the market growth by introducing new devices with better features. 

A comprehensive evaluation of the E-reader Market has been carried out to ascertain the market's future growth potential. Besides, different market trends have been examined in this market analysis report. The experts also have covered market challenges, drivers, opportunities, and other important factors to develop an accurate market forecast. 

Even though the COVID-19 pandemic had affected several markets worldwide, the influence on the market was a little low as most schools, universities, and colleges shifted to the online education model, which created a massive demand for e-readers. And that helped the E-reader Market share to grow at a decent rate. Some manufacturers faced some issues in their production process, but they managed to solve that easily using technology. 

Major E-Reader Market Variables

• Drivers

This detailed e-reader market forecast report suggests that digital advancement in the global education sector that increases the adaption rate of e-learning will drive market growth. Besides, some manufacturers are also offering additional features, which will create more demand. 

• Market Challenge

The E-reader industry is now greatly challenged by the rising demand for smartphones. Besides, the cost can be a major challenging factor. 

• Market Opportunities

Rapid technological advancement and adoption of digitalization in different fields will create more market growth opportunities. Besides, the introduction of new e-readers with some amazing features will also create opportunities.

• Restraints

Eye strain developed by such devices and rising cases of data theft can be some of the major restraints to this market. 

Cumulative Evaluation of the Market

The evaluation of the E-reader market has informed that the market is set to witness solid growth during the forecast period. Some of the major market driving factors are the low cost of the devices, the introduction of feature-rich e-readers, discounts on e-book, rising adoption of the online learning model, and an increasing number of key players in the market. 

E-reader Market Segment Analysis

• By Screen Size

Based on screen size, the market is divided into Below 6-inch, 6 to 8-inch, 8 to 10-inch, and Above 10-inch. During the reader market forecast period, the 6 to 8-inch screen size market segment will witness a decent growth and whelp in the market growth. Most users prefer to use such screen size as they find it easy to carry and read. 

• By Screen Type

Under this, the global market for E-readers is segmented into E-ink and LCD. The market experts have projected that the E-ink screen type segment will dominate the market. All the e-readers manufacturers are now focusing on developing their devices using E-ink as it consumes less power and offers better visibility of text. 

• By Connectivity

The E-Reader market is categorized under 3/4G, Wi-Fi, and 3/4g and Wi-Fi in terms of connectivity. The 3/4G & Wi-Fi segment will witness better growth, triggering the E-reader market growth. Such devices help the users to use the e-readers by connecting to any available network. 

• By Application

The Industry is segmented into kids, workers, students, and senior people based on the application. For now, the kids' segment is dominating the market. However, during the forecast period, student segments will lead the market as they are now shifting from traditional books to e-books that include classic references and fiction. 

• By Distribution Chanel

Considering the distribution channel, the market is divided into specialty stores and e-commerce. The e-commerce segment is projected to drive market growth as people are now shifting their buying preferences from local stores to e-commerce platforms. 

Regional Analysis of E-Reader Market

Based on geography, the global market of E-readers has been segmented into major regions like Asia Pacific, Europe, North America, the Middle East, Africa, and Latin America. Furthermore, each regional market has also been divided into country-based markets to conduct a proper market analysis. Considering a rising demand from the United States of America, it is projected that North America will emerge as a leading regional market. Currently, the North American region is witnessing higher revenue shares in the market. On the other hand, it is also forecasted that the Asia-Pacific market will also witness solid growth during the forecast period. The major reasons for this are growing sales of e-readers in China and increasing popularity in countries like India. 

Market Competitive Intensity Analysis

Innovative and advanced technologies with less-power consumption and long-term consistency have enabled the key players to penetrate and enjoy high profits in this growing market. As new businesses are now emerging in this market, it has become very competitive than before. Besides, the rising demand for online education and the introduction of friendly government policies related to technological innovation has also encouraged many players to enter the market. However, some of the leading companies which are projected to influence the e-reader market size during the forecast period are: 

• Ectacto Inc


• Amazon.com Inc


• Sony Corporation


• News Corporation


• Barnes & Noble


• Hanvon Technology


• Rakuten Kobo


• Onyx International Inc


• Arta Tech


• Bookeen


• PocketBook International 

Rising competition among the leading market players is projected to lower the price of the devices, and people will use more e-readers in the coming years. This, in turn, will support the E-reader market growth. 

Recent E-Readers Market Developments

• In November 2020, it came to know that Amazon Kindle Paperwhite E-readers come with E Ink Carta 1200 EPD display technology. This offers smoother animations, handwriting, and a 20 percent faster response. 


• Arta Tech, a leading manufacturer of E-ink readers, joined EDRLab to expand its business. This has helped the company offer inkBook users an easy way to integrate into any e-book service across the globe. 

Report Overview

The e-reader market analysis report includes a comprehensive analysis of the E-reader market. This latest report offers a deep insight into the market, covering all the crucial market aspects that can positively and negatively influence the market during the forecast period. For example, the experts have covered micro and macro-overview, industry performance, major market drivers, value chain analysis, market trends, and more. Besides, Porter's Five Forces analysis, SWOT analysis, and challenges are also covered in this report. So that users can easily understand the competitive intensity of the market, this report is a must-read for consultants, investors, industry players, and people who are planning to enter into the global e-book reader industry. This detailed report will offer them all the information one needs for business expansion. 

Major E-Reader Industrial Segments

By Screen Size

• Below 6-inch


• 6 to 8-inch


• 8 to 10-inch


• Above 10-inch

By Screen Type

• LCD


• E-ink

By Connectivity

• 3/4G


• Wi-Fi


• 3/4g ad Wi-Fi

By Application

• Workers


• Students


• Kids


• Senior People

By Distribution Chanel

• E-commerce


• Specialty Stores