ID: MRFR/0019 | February 2023 | 200 Pages         

The global hotels market was estimated at USD 485 billion. It is expected to reach USD 590 billion by 2023 with year-on-year growth rate of ~22-26%. With almost every region recovering at different speeds, the industry is driven by travel intensive industries like Manufacturing sector. 

Supply Landscape Categorization:


Hotels Market Outlook

Demand for hotels increased throughout 2022. The global spending on business travel is witnessing continuous increase and is expected to surpass the pre-pandemic levels by 2026. With business travel gaining momentum, the demand for hotels is expected to increase throughout the next few years.

  • Contactless food ordering, automated check-in via smart phone, contactless payment options, etc., have become the new normal. With huge advancements in technology adoption, hotels are using robots to complete various tasks traditionally performed by humans. 

  • Corporations are shifting to dynamic/dual pricing models as a part of their hotel negotiation. With dynamic pricing model, corporates can get the lowest competitive room rate, last day cancelation with no penalty, LRA clause, room type guarantee/free upgrade, direct booking, rebates, based on spend level, etc. 

  • Hotels have been focusing more on adopting new technology to gain trust, as guests have started experiencing safety through technology. Technology, which was considered as a nice-to-have service, has become the determining factor for customer return to hotels. 

COVID-19, Russia-Ukraine Crisis, and Economic Headwinds Impact on Hotels

Due to the pandemic restrictions and safety factor, organizations resorted to virtual meetings. Now, most corporations have re-started their travel programs. With the increasing travel cost, corporations are exploring ways to optimize their travel programs and save cost 

Hotels Pricing Insights

In 2023, hotels are expected to increase their room rates by about 8 percent from the previous year. Increasing demand and associated operational cost are the major factors for a hotel to increase their rates. 

Hotels Supply Outlook

Hotel is a fragmented industry. The market constitutes of global, regional, and independent players, with more than 50 percent of the rooms associated with a global or regional chain. Indirect booking (through a TMC) of a preferred hotel, consisting of a mix of hotel chains and independent hotels, is the prevalent industry practice in hotel sourcing. 

With increasing cost and supplier-competition, evolving guest-expectations, hoteliers are embracing sustainability and making it an integral part of the operation.

Regional Market Insights

North America and Europe are considered as the most mature markets. The emerging markets are growing at a significant rate, with the ease of travel restrictions and increase in business travel. 

Supplier Intelligence

The category intelligence provides insights on key global and regional players such as Marriott, Hilton, IHG, Accor and Hyatt among others. 



1. Executive Summary

1.1. Market Outlook

1.2. Supply Demand Outlook

1.3. Recommendations – Category Strategy Framework

1.4. Category Opportunities & Risk

1.5. Impact of COVID-19 – Hotels

1.6. Negotiation Levers

1.7. Talking Points: Hotels

2. Global Market Analysis

2.1. Global Hotels Market Maturity, By Region

2.2. Global Hotels Market Estimates & Growth Trends, 2023

2.3. Global Hotels Market Dynamics

2.3.1. Drivers

2.3.2. Constraints

3. RegionaL Market Analysis

3.1. North America Hotels Market Size & CAGR, 2023

3.1.1. Current Trends

3.1.2. Growth Potential

3.1.3. Market Maturity Scenario

3.2. Europe Hotels Market Size & CAGR, 2023

3.2.1. Current Trends

3.2.2. Growth Potential

3.2.3. Market Maturity Scenario

3.3. Asia Pacific (APAC) Hotels Market Size & CAGR, 2023

3.3.1. Current Trends

3.3.2. Growth Potential

3.3.3. Market Maturity Scenario

3.4. Middle East & Africa (MEA) Hotels Market Size & CAGR, 2023

3.4.1. Current Trends

3.4.2. Growth Potential

3.4.3. Market Maturity Scenario

3.5. LATAM Hotels Market Size & CAGR, 2023

3.5.1. Current Trends

3.5.2. Growth Potential

3.5.3. Market Maturity Scenario

4. Industry Analysis

4.1. Global Supply-Demand Trends

4.2. Global Hotels Market - Procurement-Centric Five Forces Analysis

5. Market Monitoring Insights

5.1. Cost Structure Analysis

5.2. Cost Analysis & Expected Savings

5.3. Pricing Analysis

5.4. Factors Affecting Hotel Rates

6. Hotels Supply Analysis

6.1. Supply Landscape Categorization

6.2. Key Global Hotels: Capabilities

6.3. Key Regional Suppliers: Capabilities

6.4. Key Local Suppliers: Capabilities

7. Supplier Profiles

8. procurement best practices

8.1. Sourcing Practices

8.2. Pricing Models

8.3. Key Performance Indicators (KPI)

8.4. Service level agreement (SLA)

9. Travel policy

10. COSt savings & negotiation opportunities

11. RFP/RFI Builder

12. Sustainability Initiatives by hotels