As per Market Research Future Analysis, the Digital Agriculture Market is poised for significant growth, expanding from USD 9.531 Billion in 2024 to USD 14.23 Billion by 2032, with a CAGR of 5.14% during the forecast period. The market was valued at USD 9 Billion in 2023, driven by the increasing demand for high production and better crop quality, alongside the need for resource efficiency due to labor shortages and urbanization. The COVID-19 pandemic accelerated the shift towards digitization in agriculture, enhancing the adoption of technology in farming practices.
Key trends driving the Digital Agriculture Market include technological advancements and changing agricultural practices.
Key players include AGCO Corporation, Deere & Company, IBM Corporation, and Microsoft Corporation, focusing on R&D and strategic partnerships.
Growing demand for high production, better crop quality, and the growing capacity for progressing several SDGs are key market drivers contributing to market growth and expansion.
Figure1: Digital Agriculture Market, 2018 - 2032 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
The rising demand for high production and better crop quality drives the Market CAGR for digital agriculture. The fundamental driver of the Digital Farming sector is a labor shortage paired with increased food demand. As the world's population expands, so does the need for more food, necessitating increased production at a reduced cost in a resource-constrained environment. Furthermore, the demand is being fueled by a rising scarcity of farmers due to urbanization in pursuit of a stable source of income. Likewise, as renewable resources, for example, water, becomes more scarce and warmer due to factors such as the carbon footprint, there is a growing need for Digital Farming to maximize resource efficiency and productivity.
On the other hand, individuals need more technical knowledge to maintain market growth. AI and algorithms for learning are quickly becoming commonplace in farming goods and in-field practices. Cognitive computing has gained acceptance in the industry because it helps people learn, analyze, and adapt to new circumstances while increasing efficiency. Chatbots and other conversational systems, for example, assist farmers in keeping up with current technology.
Additionally, the increasing need for high productivity and enhanced crop health, a growing lack of farm labor, and increased worries about food security and nutrition are a few reasons driving the expansion of the digital agricultural business. Yet, the complicated system of connectivity, high prices of technology, and a lack of technical expertise for optimal technology utilization are impeding market growth. Nonetheless, the increasing potential for progressing multiple SDGs, the ability to boost efficiency and generate novel markets, and the growing adoption of modern technology in the farming industry present growth opportunities for market vendors. The growth of the digital era moves the world towards new types of labor. Agriculture and agriculture sectors benefit from technological advancements. The use of cell phones for digital agriculture has expedited this change. Increasing Internet and digital connection has the potential to be useful in underdeveloped countries.
COVID-19 harmed the farming industry due to the national lockdown, limitations on travel, and the suspension of imports and exports due to limited mobility for migrants and rural laborers during the pandemic, leading to a shortage of labor that hindered crop production around the world. Due to constrained shipping and unfavorable transaction consequences, the COVID-19 epidemic has reduced agricultural equipment sales. The interrupted supply chain impacted the farm equipment distribution channel and impeded smart farming gear purchases. The COVID-19 epidemic, on the other hand, drove the sector towards digitization. During the pandemic, the use of technology, including farm administration systems, applications for smartphones, and wireless gadgets, gained popularity. According to the 2021 Finistere Ventures' 2020 Agrifood Tech Funding Review, crop protection and input management protected the agricultural biotech industry.
For instance, according to a new UN estimate, the globe's population of 7.6 billion will increase to 8.6 bn in 2030, 9.8 bn in 2050, and 11.2 bn in 2100. Thus, demand for Digital Agriculture is anticipated to increase throughout the projected timeframe due to the rising demand for high production and better crop quality. Thus, driving the Digital Agriculture market revenue.
The Digital Agriculture market segmentation, based on Components, includes Hardware, Software, and Services. The hardware category dominated the market, accounting for 42% of market revenue (USD 3.6 Billion) in 2022 because firms in the digital agriculture sector are constantly seeking new ways to provide innovative goods and services to customers.
The Digital Agriculture market segmentation, based on Applications, includes Yield Monitoring, Field Mapping, Crop Monitoring, Livestock Monitoring, Real-Time Safety Testing, Soil Monitoring, Precision Farming, and Others. The precision farming category dominated the market, accounting for 27% of market revenue (USD 2.3 Billion) in 2022. Farming precision programs and Internet of Things capabilities solve all of these criteria.
Based on Deployment, the Digital Agriculture market segmentation includes Cloud and On-Premises. The cloud category dominated the market, accounting for 75% of market revenue (USD 6.5 Billion) in 2022. Growing expenditure on cloud computing facilities by major digital farming industry participants and the benefits of cloud services drive up interest in agricultural precision solutions.
Figure 2: Digital Agriculture Market, by Deployment, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Digital Agriculture market will dominate during the projected timeframe because of the presence of major agricultural equipment companies. The economy is expected to be driven by rising government efforts and recommendations to strengthen the agriculture industry, boosting the market growth in the North American area.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Digital Agriculture Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
Europe region’s Digital Agriculture market accounts for the second-highest market share due to the stable financial status of the producers, accessibility to the newest technologies, good infrastructure, and improved supply network. Further, the German Digital Agriculture market holds the largest market share, and the UK Digital Agriculture market is expected to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Digital Agriculture Market is expected to grow quickly during the projected timeframe. In the Asia Pacific area, digital farming is in its early stages, with increased government assistance to create digital agriculture and boost agricultural production in emerging regions. Moreover, China’s Digital Agriculture market dominates the market share, and the Indian Digital Agriculture market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Digital Agriculture market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new Component portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Digital Agriculture industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Digital Agriculture industry to benefit customers and capture untapped market share and revenue. The Digital Agriculture industry has recently offered significant advantages to the Information and Communications Technology industry. Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially. Major players in the Digital Agriculture market, including AGCO Corporation (US), Deere & Company (US), IBM Corporation (US) Microsoft Corporation (US), are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
IBM (International Business Machines) is a computer, technology, and IT consulting firm headquartered in the United States. It is the world's largest technology business and the second most valuable worldwide brand. It produces and sells software and computer components, web hosting, and consulting services in fields including mainframe systems and nanotechnology. IBM Services and the GIZ) introduced a three-stage support program for Digital4Agriculture Action (D4Ag) to help small-scale farming ventures or start-ups across Africa predict conditions and make weather data and tools available to improve the growth of crops.
AGCO Corporation (AGCO) designs and sells agricultural machinery and spare parts. It specializes in the following regions: the United States, Latin America, European nations and the Middle East, and APAC regions. Robert J. Ratliff created the firm in 1990, located in Duluth, Georgia. In November 2022, AGCO Corporation introduced Geo-Bird, a brand-new online application designed to assist farmers worldwide in autonomously planning and optimizing existing navigation satellite system equipment guiding lines.
AGCO Corporation (US)
Deere & Company (US)
IBM Corporation (US)
Hardware
Software
Services
Yield monitoring
Field mapping
Crop monitoring
Livestock monitoring
Real-time safety testing
Soil monitoring
Precision farming
Cloud
On-premises
US
Canada
Germany
France
UK
Italy
Spain
Rest of Europe
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 9 Billion |
| Market Size 2024 | USD 9.531 Billion |
| Market Size 2032 | USD 14.23 Billion |
| Compound Annual Growth Rate (CAGR) | 5.14% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Component, Application, Deployment, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Â AGCO Corporation (US), Deere & Company (US), IBM Corporation (US), Microsoft Corporation (US) |
| Key Market Opportunities | the growing capacity for progressing several SDGs, the capacity to boost effectiveness and generate fresh market possibilities, and the growing adoption of modern technology in the farming industry are all possibilities for market participants. |
| Key Market Dynamics | Growing demand for high production and better crop quality |
Digital Agriculture Market Highlights:
Frequently Asked Questions (FAQ):
The Digital Agriculture market size was valued at USD 9 Billion in 2023.
The Digital Agriculture market is estimated to grow at a CAGR of 5.14% during the projected timeframe.
North American area has the highest percentage of the market.
The key players in the Digital Agriculture Market are AGCO Corporation (US), Deere & Company (US), IBM Corporation (US) Microsoft Corporation (US).
The hardware category dominated the market in 2022.
Precision farming had the largest share of the market.
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Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
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