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In recent times, there has been a significant rise in the need for enhanced safety measures on the roads, coupled with strict government regulations aimed at ensuring the well-being of both passengers and pedestrians. Surprising statistics reveal that, despite a 60% reduction in road traffic during the night, over 40% of fatal accidents occur during these hours. The primary culprit behind this alarming trend is decreased visibility caused by darkness.
Addressing this critical issue, advanced driver assistance systems (ADAS) have emerged as a vital solution. These technological innovations are not only designed to enhance the safety of vehicle occupants but also play a crucial role in safeguarding pedestrians. One of the ways ADAS achieves this is through the use of advanced sensors, such as infrared (IR) or ultraviolet (UV), which help identify obstacles and potential hazards in low-light conditions.
The prevailing circumstances, where the primary sources of illumination in the dark are limited to street lamps and the front lighting systems of vehicles, underscore the growing necessity for ADAS implementation. As the demand for safety features in automobiles continues to rise, prompted by stringent government regulations, automakers are compelled to integrate advanced safety technologies into their vehicles. These technologies encompass crucial functionalities such as pedestrian detection and blind spot detection.
Government regulations have become a driving force behind the automotive industry's commitment to prioritizing safety features. Automakers worldwide are now obligated to adhere to these regulations, which mandate the inclusion of safety-enhancing technologies in their vehicles. As a result, there is a notable surge in the global demand for ADAS-equipped vehicles.
Pedestrian safety is a significant focus of ADAS technology, and the use of infrared and ultraviolet sensors adds an extra layer of protection for those on foot. These sensors enable vehicles to detect obstacles in the dark, contributing to accident prevention and reducing the overall number of fatalities during nighttime driving. By incorporating such innovative technologies, ADAS not only enhances vehicle safety but also aligns with the broader goal of creating a safer road environment for everyone.
The increasing need for safety on the roads, particularly during nighttime, has led to a growing demand for advanced driver assistance systems. Government regulations, emphasizing passenger and pedestrian safety, have compelled automakers to integrate these technologies into their vehicles. As a result, ADAS is becoming an integral part of the global automotive market, contributing significantly to accident prevention and overall road safety.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Technology, Sensor, Vehicle Type and Region |
Advanced Driver Assistance Systems Market Highlights:
Advanced Driver Assistance Systems Market Overview
Advanced Driver Assistance Systems Market Size was valued at USD 29793.4 million in 2023. The Global Advanced Driver Assistance Systems Market industry is projected to grow from USD 33517.57 Million in 2024 to USD 85915.2 million by 2032, exhibiting a compound annual growth rate (CAGR) of 12.48% during the forecast period (2024 - 2032). Advanced Driver Assistance Systems Market provide real-time information, alerts, and automated actions to assist prevent accidents, manage risks, and improve driving comfort. Advanced Driver Assistance Systems Market technologies collect data on the vehicle's surroundings and the driver's behavior using numerous sensors, cameras, radar, LiDAR, and other components.
The Advanced Driver Assistance Systems (ADAS) Market is driven by the growing consumer awareness and acceptance of advanced driver-assistance systems that contribute to the market's expansion. Opportunities in the Advanced Driver Assistance Systems Market arise from the emergence of autonomous vehicles. As self-driving cars become more prevalent, the demand for Advanced Driver Assistance Systems technologies will increase. Furthermore, increasing traffic congestion in urban areas presents an opportunity for Advanced Driver Assistance Systems Market to improve traffic management and safety. Technological advancements in sensors and artificial intelligence also create opportunities to develop more sophisticated ADAS solutions.
As per Analyst at MRFR, “The Advanced Driver Assistance Systems (ADAS) market is poised for significant growth, driven by increasing demand for enhanced vehicle safety features, government regulations mandating the adoption of Advanced Driver Assistance Systems technology, and growing consumer awareness and acceptance of advanced driver-assistance systems.
Figure 1: Advanced Driver Assistance Systems Market Size 2019-2032 (Usd Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Advanced Driver Assistance Systems Market Trends
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Emergence Of Autonomous Vehicles
The rise of autonomous vehicles presents significant opportunities for market players in the Advanced Driver Assistance Systems Market. These opportunities stem from the increasing demand for advanced safety features, regulatory mandates promoting vehicle safety, technological advancements in sensor technologies, and the growing trend towards connected and autonomous vehicles.
Increased Demand for Advanced Safety Features: As autonomous vehicles become more prevalent on the roads, there is a heightened focus on safety features that can prevent accidents and reduce fatalities. This demand for enhanced safety creates a lucrative market for ADAS technologies that can assist drivers in avoiding collisions, staying within lanes, and reacting to potential hazards.
Regulatory Mandates: Governments worldwide are implementing regulations that mandate the inclusion of certain safety features in vehicles to improve road safety. This regulatory environment drives automakers to integrate ADAS technologies into their vehicles to comply with safety standards, creating a growing market for Advanced Driver Assistance Systems Market solutions.
Technological Developments: The Advanced Driver Assistance Systems Market has grown increasingly complex due to the quick development of sensor technologies including LiDAR, radar, cameras, and ultrasonic sensors. Thanks to these technologies, cars can now correctly sense their environment and make judgments in real time to ensure safe navigation.
Shift Towards Connected and Autonomous Vehicles: The shift towards connected and autonomous vehicles is reshaping the automotive industry. As more vehicles become interconnected and capable of autonomous operation, the demand for ADAS technologies that enable these functionalities increases. Market players in the ADAS sector can capitalize on this trend by developing innovative solutions for connected and autonomous vehicles.
Advanced Driver Assistance Systems Market Segment Insights:
ADAS Technology Insights
Based on technology, the Advanced Driver Assistance Systems Market has been segmented into adaptive cruise control, adaptive front-lighting system, intelligent park assists, pedestrian protection, blind spot detection and others. Adaptive Cruise Control (ACC) would be the majority shareholder in 2022, contributing around 24.2 % to the market revenue. Adaptive Cruise Control (ACC) is a driver assistance technology that uses sensors and cameras to adjust a vehicle's speed to maintain a safe distance from the automobile in front. ACC is an extension of traditional cruise control in that it can slow down or speed up the vehicle based on the traffic flow. The two primary market drivers for ACC are safety and convenience.
ADAS Sensor Type Insights
Based on sensor type, the Advanced Driver Assistance Systems Market has segmented into radar sensor, lidar sensor, camera sensor and ultrasonic sensor. The radar sensor based held the largest market share in 2022, as these Radar sensors are a vital component of Advanced Driver Assistance Systems (ADAS) Market that help improve driving safety and comfort. These sensors use radio frequency waves to detect objects around the vehicle and provide accurate distance and speed information to the Advanced Driver Assistance Systems Market.
ADAS Propulsion Insights
Based on propulsion, the Advanced Driver Assistance Systems Market is segmented into electric vehicles and ICE vehicles. Internal Combustion Engine (ICE) category held the majority share in 2022. Advanced Driver Assistance Systems (ADAS) refers to a set of electronic technologies that are designed to assist drivers in the driving process. These systems are commonly used in Internal Combustion Engine (ICE) vehicles to improve safety, convenience, and comfort. ADAS typically use a combination of sensors, cameras, and software algorithms to provide drivers with information about the environment and the road conditions. One important market driver for ADAS in ICE vehicles is the increasing demand for safety features such as collision warning, lane departure warning, and automatic emergency braking.
Figure 2: Advanced Driver Assistance Systems Market, By Propulsion, 2022 Vs 2032 (Usd Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
ADAS Level of Autonomy Insights
Based on level of autonomy, the Advanced Driver Assistance Systems Market has been segmented into L1, L2, L3, L4 and L5. The L1 level of autonomy refers to a vehicle automation level where the system can control certain functions like steering or acceleration. Still, the driver must remain attentive and ready to intervene. At the L1 level, the driver must stay engaged in vehicle operation and be responsible for safety. One market driver for adopting L1 autonomy technologies is the increasing demand for driver assistance systems that can enhance road safety and reduce accidents.
ADAS Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America. North America accounted for ~ 37.5 % of Advanced Driver Assistance Systems Market in 2022. The North American ADAS (Advanced Driver Assistance Systems) market is a significant and rapidly growing sector in the automotive industry. According to market research reports, North America holds a substantial share of the Advanced Driver Assistance Systems Market, driven by an increasing focus on road safety, stringent regulations, and the presence of key automotive players in the region—rising adoption of ADAS features in new vehicles by major automakers in North America. Companies like Tesla, Ford, and General Motors are integrating advanced safety technologies into their vehicles to enhance driver safety and improve the overall driving experience.
Asia Pacific is one of the fastest growing markets for ADAS in the world. The Asia-Pacific ADAS (Advanced Driver Assistance Systems) Market is a rapidly growing sector in the automotive industry. The region is witnessing significant adoption of ADAS technologies due to increasing vehicle sales, rising concerns about road safety, and advancements in automotive technology. Countries in the Asia-Pacific region, such as Japan, South Korea, China, and India, are key players in developing and deploying ADAS solutions. The market is driven by a combination of factors, including government regulations promoting vehicle safety, growing urbanization leading to traffic congestion, and increasing awareness among consumers about the benefits of ADAS in enhancing driving safety.
The Europe ADAS (Advanced Driver Assistance Systems) market is for advanced technologies and systems that assist drivers in enhancing safety and improving the driving experience. ADAS systems utilize sensors, cameras, and radar to provide real-time information about the vehicle's surroundings and assist drivers in avoiding accidents and hazardous conditions. These systems can include collision warning, lane departure warning, blind spot detection, and adaptive cruise control. The increasing demand for vehicle safety features and government support towards ADAS solutions drives the European Advanced Driver Assistance Systems Market.
Figure 3: Advanced Driver Assistance Systems Market Size By Region 2022 Vs 2032
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, India, Brazil, Argentina, GCC countries, South Africa and Others.
ADAS Key Market Players & Competitive Insights
The Advanced Driver Assistance Systems (ADAS) Market is distinguished by the presence of numerous Advanced Driver Assistance Systems (ADAS) Market and local players catering to the sachet packaging techniques that are evolving at a rapid pace. Furthermore, the Increasing popularity of cycling, rising demand for Advanced Driver Assistance Systems (ADAS) Market among the cyclists for the customization of bicycle, and Growing awareness of the health and environmental benefits of cycling is further driving the growth of global Advanced Driver Assistance Systems (ADAS) Market during the forecast period.
The Advanced Driver Assistance Systems (ADAS) Market is extremely competitive, with players competing, partnering, and investing heavily in research and development to gain a significant market share. The market is moderately fragmented with rising competition, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency. During the study, MRFR has analyzed some of the major players in the Advanced Driver Assistance Systems Market who have contributed to the market growth includes ZF Friedrichshafen AG, Denso Corporation, Continental AG, Garmin Ltd., Valeo SA, Hyundai Mobis, Borge Warner, Inc., and Robert Bosch GmbH. among others.
These players focus on expanding and enhancing their product portfolio and services to remain competitive and increase their customer base. Additionally, these players are focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.
Key Companies in the Advanced Driver Assistance Systems Market include.
- ZF Friedrichshafen AG
- Denso Corporation
- Continental AG
- Garmin Ltd.
- Valeo S A
- Hyundai Mobis
- Borge Warner, Inc.
- Robert Bosch GmbH
- Mobileye
- Magna International, Inc.
- Infineon Technologies AG
- Autoliv, Inc.
- Delphi Technology
- Semiconductor Components Industries, LLC
- Others
ADAS Industry Developments
January 2024: Garmin announced a partnership with Yamaha Motor to provide advanced infotainment systems for select Yamaha motorcycles and smart scooters. Garmin will support Yamaha Motor's Connected Vision program, offering Bluetooth connectivity, media integration and enhanced navigation functionality for 100% vehicle connectivity.
A cutting-edge Car DVR with Advanced Driver Assistance System (ADAS) has been made available for the Indian aftermarket by Uno Minda. This was done in response to the growing focus on safety in the Indian automotive environment. The action is in line with the change that the industry is making towards emphasizing improved safety measures in order to address the worrying increase in the number of road accidents in India.
At the moment, India is at the top of the global lists for deaths that are caused by road accidents. It is responsible for 11% of all such incidences that occur globally. Due to this, there has been a significant increase in the demand for rider aids that are based on technology, as well as a shift away from conventional driving ways. The most recent product that Uno Minda has to offer, the Car DVR with ADAS, is a huge step towards integrated safety since it combines many cutting-edge technologies, sensors, and systems.
The automobile digital video recorder (DVR) has a number of amazing technological qualities, such as a 720P full HD resolution for excellent surveillance, a 170° lens angle for a wide field of view, and compatibility for SD cards with capacities up to 32GB for uninterrupted recording performance. Enhanced user-friendliness is achieved by its connecting to Android displays with the use of a USB cable, which enables drivers to concentrate on the road.
Drivers are able to prevent crashes and remain inside their lanes with the assistance of the gadget, which combines functions such as Lane Departure Warning and Forward Vehicle Too Close Alert.
As a result of its sturdy metal shell and ABS material construction, the Uno Minda Car DVR with ADAS is built to last, making it a dependable travel companion for long journeys. The fact that it has an IP67 environment classification makes it more resistant to a wide range of weather conditions, which further strengthens its defensive powers.
In November 2021, Hyundai Mobis unveiled the world's first urban Advanced Driver Assistance System (ADAS) to support the driver to mitigate the day-to-day challenge. Featured with Parking System (MPS), the technology integrates Narrow Space Assistance (NSA), Reverse Assistance (RA), and Remote Smart Parking Assistance (RSPA). With the MPS, the car can drive itself through a narrow street by avoiding obstructions, drive through the revolving gate of an underground parking lot or drive backwards at a dead-end where two cars are facing each other.
Advanced Driver Assistance Systems Market Segmentation
ADAS Technology Outlook
- Adaptive Cruise Control
- Adaptive Front-Lighting System
- Intelligent Park Assist
- Pedestrian Protection
- Blind Spot Detection
- Others
ADAS Sensor Type Outlook
- Radar Sensor
- Lidar Sensor
- Camera Sensor
- Ultrasonic Sensor
ADAS Propulsion Outlook
- Electric Vehicles
- ICE Vehicles
ADAS Vehicle Type Outlook
- Passenger Car
- Light Commercial Vehicle
- Heavy Commercial Vehicle
ADAS Level of Autonomy Outlook
- L1
- L2
- L3
- L4
- L5
ADAS Level of Sales Channel Outlook
- OEM
- Outsourcing
ADAS Regional Outlook
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Denmark
- Austria
- Netherlands
- Luxembourg
- Hungary
- Belgium
- Poland
- Romania
- Sweden
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Argentina
- Rest of South America
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