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Spina Bifida Market Share

ID: MRFR//4188-HCR | 85 Pages | Author: Kinjoll Dey| May 2024

The Spina Bifida market has various market share positioning strategies for patients’ needs and health providers. One of the common among them is differentiation where firms opt to have their products/ services separate from those of their competitors in terms of quality issues features or unique selling propositions (USP). Some players within the spina bifida industry may choose to offer patient-centric services or even develop highly sophisticated medical devices so as to make value for money hence getting more than enough out of its current target populations.

Another major strategy is cost leadership that aims at converting companies into spina bifida’s lowest-cost producers. This approach encompasses process optimization, better negotiations with suppliers and economies of scale through which competitive prices can be offered. It may work best in price sensitive markets, making budget conscious consumers and healthcare institutions find cheaper alternatives quite appealing.

In addition, Market Segmentation is one of the extensively used strategies in the Spina Bifida market. This involves breaking down a large market into smaller subcategories and aligning products or services suitably for such groups. In this way, companies specialize on specific demographic groups or health settings for targeting niche sections of customers.

Additionally, there is need for strategic partnerships and collaborations when it comes to positioning the market share in Spina Bifida business environment. These entities can join hands with other organizations in their industries like healthcare providers, research institutions etc., so that they can take advantage of collective expertise thereby accelerating development as well as commercialization pace for new drugs or therapies besides sharing resources too. These cooperative relationships enhance firms’ capabilities while also expanding a wider network that impacts positively on market share.

On the other hand, innovation forms one of the cornerstones strategies used by companies involved in Spina Bifida to introduce new solutions through continuous investment in research and development. Such activities could include introduction of sophisticated surgical procedures ground-breaking therapies or even state-of-the-art medical equipment among others. By keeping up with technological progressions, companies attract physicians who look for the most modern treatment methods which perform best thereby maintaining their status quo.

Similarly, customer experience plays a major role in market share positioning of Spina Bifida business. They develop positive long term relationships through excellent customer service, educational materials and continuous support provided to healthcare providers, patients and caregivers. A great experience by a client leads to brand loyalty which is followed by word-of-mouth referrals so that the firm gains competitive advantage hence sustainable market share.

Finally, these strategies combined influence how dynamic the Spina Bifida market is and many successful companies employ several at once so as to intensify their position in the industry. This implies that differentiation, cost leadership, segmentation, partnerships, innovation or customer driven approaches are continually changing since spina bifida firms must adapt themselves to varying patient needs as well as medical practitioners’ expectations within the sector.

Spina Bifida Market Scenario


The spina bifida market is anticipated to reach USD 2.65 Billion by 2030 at 8% CAGR during the forecast period 2022-2030Spina bifida is a congenital disorder that results in the malformation of the spinal cord. The condition is more common among Hispanics and whites, and the prevalence females are more likely to get affected than males.


On considering historical prevalence data of spina bifida in northeast China, during 2006-2015, it is found that a total of 2,029 cases of spina bifida were identified from 3,248,954 live births i.e. 6.25/10,000 live births. The disease is found to be highly prevalent in Chaoyang, Fuxin, and Huludao cities of China. According to the 2013 study conducted by Healthcare Cost and Utilization Project, hospitalization cost related to spina bifida was more than USD 600 million in 2013 for people of all ages.


It is noted that rising technological advancements is the key factor driving the spina bifida market. With the rising awareness about the disease, market players are coming up with innovations owing to technological advancements. For instance, in Nov 2015, B. Braun Melsungen AG announced the launch of Ster-ASSIST Sterile Peripheral IV Catheter Insertion Kit. In the same year, Medtronic acquired Twelve, Inc., a developer of trans-catheter mitral valve replacement device.


Various other factors such as growing awareness, increased incidence of spina bifida, related complications, unmet medical needs, improving regulatory framework, increasing adoption rate, increasing government assistance, and rising funding and reimbursement are continuously contributing to the growth of the spina bifida market.


Despite these drivers, there are some issues associated with spina bifida market. The cost of treatment, side-effects of surgeries, and poor healthcare system in low and middle-income countries may hinder the growth of the market to an extent.


Research Methodology


 spina bifida


Sources: Annual reports, Press release, White paper, and Company presentation


Intended Audience



  • Pharmaceutical Companies

  • Medical Device Companies

  • Research and Development (R&D) Companies

  • Diagnostic Laboratories

  • Government Research Institute

  • Academic Institutes and Universities


Segmentation


The spina bifida market is segmented on the basis of type, diagnosis, treatment, and end user.


On the basis of the type, the spina bifida market is classified as occulta, closed neural tube defects, meningocele, and myelomeningocele.


On the basis of the diagnosis, the spina bifida market is classified as blood tests, ultrasound, amniocentesis, and others. The blood tests segment is further classified as maternal serum alpha-fetoprotein (MSAFP) test, test to confirm high AFP levels, and other blood tests.


On the basis of the treatment, the spina bifida market is classified as medical procedure, surgery, oral medications, and others. The medical procedure is further segmented into urinary catheterization, urinary diversion, and enema. The surgery is further segmented into spine surgery, fetal endoscopic surgery, spinal fusion, suprapubic cystostomy, and caesarean section. The oral medications is further segmented into antibiotics, and others.


On the basis of the end user, the spina bifida market is segmented into hospitals, clinics, diagnostic centers, drug stores, pharmacies, and others.


Regional Analysis


The Americas dominate the spina bifida market owing to the rising occurrence of spina bifida in this region, and technological advancements. According to the statistics suggested by Centers for Disease Control and Prevention (CDC), around 1,500 babies are born with spina bifida every year in the United States. It is also reported that Hispanic women are the most vulnerable population for this disease as compared to non-Hispanic black or non-Hispanic white women.


Europe holds the second position in the spina bifida market. It is expected that the government support towards research & development expenditure, and amendments in reimbursement policies in the healthcare is likely to drive the European spina bifida market.


Asia Pacific is the fastest growing spina bifida market owing to a huge patient pool and development in healthcare technology. Healthcare expenditure is found to be improving in various Asia Pacific regions. According to the data suggested by Australian Institute of Health and Welfare during the year 2015-16, the total health expenditure was USD 170.4 billion i.e. 3.6% higher than the expenditure of 2014-2015.


The Middle East & Africa holds the lowest share of the global market due to low development, lack of technical knowledge, and poor medical facilities.


Key Players


Some of key the players in the spina bifida market are B. Braun Melsungen AG, Boston Scientific, C.B. Fleet, C.R. Bard, Inc., Coloplast A/S, ConvaTec Group plc, Cook Medical, Covidien Private Ltd., Dynarex Corporation, Ethicon, Fujifilm, Hollister Incorporated, KARL STORZ, Medline Industries, Medtronic plc, Olympus, Pacific Hospital Supply Co., Ltd., Smith & Nephew, Stryker, Teleflex Incorporation, Wellspect Healthcare, and others.

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