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Smartphone screen protector Market Share

ID: MRFR//1569-CR | 185 Pages | Author: Anshula Mandaokar| February 2021

In the competitive landscape of the Smartphone Screen Protector Market, companies employ diverse strategies to carve out a niche, establish a strong market presence, and capture a significant share. The market, driven by technological advancements and consumer preferences, demands a nuanced approach. Here's a breakdown of key market share positioning strategies adopted by players in the Smartphone Screen Protector Market, presented in a concise pointer format:

Innovative Product Development:

Advanced Materials: Companies focus on developing screen protectors using advanced materials with features like enhanced scratch resistance, anti-glare properties, and impact absorption. Innovations in materials contribute to improved product performance, attracting consumers seeking superior protection for their smartphones.

Customized Designs: Offering screen protectors in various designs and formats, including edge-to-edge coverage and privacy filters, allows companies to cater to diverse consumer preferences. Customization ensures a wide appeal across different smartphone models and user requirements.

Brand Collaboration and Licensing:

Strategic Partnerships: Collaborating with smartphone manufacturers for co-branded or licensed screen protectors strengthens brand recognition. Aligning with reputable brands enhances the perceived quality and compatibility of the screen protectors, attracting consumers looking for trusted accessories for their devices.

Exclusive Product Launches: Launching exclusive screen protector models designed in collaboration with popular smartphone brands creates a sense of exclusivity and market differentiation. Limited-edition releases or special editions often generate consumer interest and boost sales.

Retail Distribution Channels:

Strategic Retail Partnerships: Partnering with major retail outlets, both online and offline, ensures broad market access. This includes collaborations with electronics retailers, mobile carriers, and e-commerce platforms. Strategic placement in retail spaces enhances visibility and accessibility to a wide consumer base.

Omnichannel Presence: Establishing an omnichannel presence by leveraging both physical and online retail channels provides consumers with multiple avenues to purchase screen protectors. This strategy caters to diverse consumer shopping preferences.

E-commerce and Direct-to-Consumer Focus:

Online Platforms: Emphasizing a strong online presence through e-commerce platforms allows companies to reach a global audience. Exclusive online launches, promotions, and personalized customer experiences contribute to increased sales and market share.

Direct-to-Consumer Sales: Companies that establish direct-to-consumer sales channels, either through their websites or specialized apps, can build a direct relationship with customers. This approach enables better communication, targeted marketing, and increased brand loyalty.

Quality Assurance and Warranty Programs:

Product Quality Standards: Emphasizing stringent quality control measures ensures the production of durable and high-performance screen protectors. Companies that adhere to industry standards and communicate their commitment to quality build trust with consumers, contributing to brand loyalty.

Warranty and Replacement Programs: Offering warranty and replacement programs for screen protectors instills confidence in consumers. Assurance of product reliability and a hassle-free replacement process in case of defects or damages enhances customer satisfaction and loyalty.

Environmental Sustainability:

Recyclable Materials: Responding to the growing demand for sustainable products, companies focus on developing screen protectors using recyclable and environmentally friendly materials. Eco-conscious consumers are increasingly drawn to products that align with their values, contributing to market share growth.

Reduced Packaging Waste: Implementing packaging solutions that minimize waste, such as eco-friendly packaging or reduced plastic usage, adds to the overall sustainability appeal. Companies that prioritize environmental responsibility gain favor with environmentally conscious consumers.

Consumer Education and Support:

Educational Content: Providing educational content about the importance of screen protectors and proper installation techniques helps consumers understand the value of the product. This approach not only enhances market awareness but also contributes to informed purchasing decisions.

Customer Support: Offering responsive and helpful customer support for installation assistance, troubleshooting, and general inquiries builds a positive customer experience. Companies that prioritize excellent customer service foster brand loyalty and positive word-of-mouth marketing.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 10.25% (2023-2032)

Global Smartphone Screen Protector Market Overview


Smartphone Screen Protector Market Size was valued at USD 35.40 Billion in 2023. The Smartphone Screen Protector industry is projected to grow from USD 39.03 Billion in 2024 to USD 77.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.92% during the forecast period (2024 - 2032). Income per capita increasing quickly, smartphones being adopted quickly, and large manufacturers developing more modern things, are the key market drivers enhancing the market growth.


Smartphone Screen Protector Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Smartphone Screen Protector Market Trends



  • Increase in demand for premium smartphones is driving the market growth


The rising per capita income of consumers, which has increased their purchasing power, can be blamed for the rise in demand for premium cellphones. Sales of high-end smartphones with new features, improved specifications, and strong screen protectors have increased as a result. Smartphones play a crucial part in a person's life by enabling greater online access to digital services through a variety of applications, especially in light of the increasing Internet connectivity across the globe and the growing demand for online services. Government measures to increase domestic production of smartphones and other components have accelerated smartphone use and increased reliance on them. Governments in developing nations have launched a variety of efforts to encourage digitization and provide residents with access to e-services. Since there are more smartphones being purchased around the world, there will likely be a greater need for transparent screen protectors that are robust and anti-scratch, which will boost market income.


Another significant element driving the increase in demand for screen protectors is the increased prevalence of eye diseases brought on by prolonged exposure to the blue light produced by smartphone screens. Near or farsightedness affects roughly 2.2 billion people worldwide, according to the World Health Organization (WHO). Long-term use of smartphones and exposure to the blue light emitted by their screens can harm retinal cells and result in various eye problems. Due to this, there is a great need for tempered glass that has certain qualities like a blue light filter and an anti-glare screen. The light that is emitted from phone screens is reduced by anti-glare screen protectors, which is easier on the eyes. This has caused the use of premium, ultra-clear screen covers for smartphones to minimize negative eye effects to increase.


Increased R&D spending to create innovative screen protector materials is anticipated to greatly boost market revenue growth. The development of high-quality cell phone screens that are more resilient and have cutting-edge features like self-healing is a top priority for smartphone manufacturers. For instance, scientists at the University of Tokyo have created a special kind of glass that is extremely resilient and has the ability to cure itself. The glass, which is derived from polyether thioureas, can be utilized to create tough glass screens for mobile devices. Following its commercialization, companies that make smartphones, like Samsung Electronics Co., Ltd., Apple Inc., and others, may use these self-healing glass screen protectors globally. Thus, driving the Smartphone Screen Protector market revenue.


Ace Mobiles, a company owned by Optiemus Group, intends to start producing Corning-branded smartphone screen protectors in India in 2023. It is collaborating with Corning, a US-based company that will supply the technology.Ace Mobile already produces cases, covers, screen protectors, and other personalized designer accessories for smartphones.


In 2023, screen protection and protective covers designed especially for the recently released Google PixelTM 8 and Google Pixel 8 Pro smartphones, as well as the brand-new Pixel Watch 2, were unveiled by ZAGG®, the world leader in accessories and technology that enhance mobile lifestyles. These high-end add-ons are made to secure and improve your mobile experience while enhancing your device. The "Made for GoogleTM" emblem will appear on ZAGG covers and InvisibleShield® screen protectors, signifying that ZAGG created them specifically for use.


Smartphone Screen Protector Market Segment Insights


Smartphone Screen Protector Material Type Insights


The Smartphone Screen Protector market segmentation, based on material type, includes glass, polyethylene terephthalate, and thermoplastic polyurethane. In 2022, the glass segment led the market, and this trend is anticipated throughout the forecast period. Tempered glass, alpha glass screen protector, privacy screen protector, matte glass, and anti-glare screen protector are other sub-segments of the glass segment. Over the projected period, the glass segment is anticipated to represent the biggest revenue share. Because they are so durable, tempered glasses are frequently used to protect the screens of smartphones.


Smartphone Screen Protector Product Type Insights


The Smartphone Screen Protector Market segmentation, based on product type, includes 2D, 2.5D, 3D, and 9H tempered glass. In 2022, the 2D segment dominated the market for smartphone screen protectors. 2D smartphone screen covers are smudge-proof and provide enhanced touch sensitivity. It contains dust-resistant glue and shatter-proof film, which prevents the majority of frequent flaws like dust points and crushing borders.


Smartphone Screen Protector Size Insights


The Smartphone Screen Protector market segmentation, based on size, includes 0.21 Mm, 0.26 Mm, 0.33 Mm, and 0.48 Mm. In 2022, the 0.21 Mm segment led the market for smartphone screen protectors. Customers frequently use smartphone screen protectors with a 0.21 mm thickness because it preserves screen sensitivity while also protecting the screen. It offers strong shock resistance and won't fracture in the event of an unintentional fall.


Smartphone Screen Protector Application Insights


The Smartphone Screen Protector market segmentation, based on application, includes smartphones and tablets. In 2022, the smartphone category dominated the world market. This can be due to the rising demand for high-tech smartphones.


Figure 1: Smartphone Screen Protector Market, by Application, 2022 & 2032 (USD Billion)


Smartphone Screen Protector Market, by Application


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Smartphone Screen Protector Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Smartphone Screen Protector market, dominated this market in 2022 (45.80%). Rising smartphone sales will probably accelerate the industry's rise, especially in emerging regions like China and India. For instance, the increasing demand for smartphones produced by Chinese firms like Oppo Electronics Corp. and Xiaomi Inc. is projected to spur product growth. Moreover, China’s Smartphone Screen Protector market held the largest market share, and the Indian Smartphone Screen Protector market was the fastest growing market in the Asia-Pacific region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil. 


Figure 2: SMARTPHONE SCREEN PROTECTOR MARKET SHARE BY REGION 2022 (USD Billion)


SMARTPHONE SCREEN PROTECTOR MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The North America Smartphone Screen Protector Market is expected to register significant growth from 2023 to 2032. North America is anticipated to grow throughout the projected period as a result of the rising acceptance of expensive smartphones with premium technologies. Additionally, stronger growth is anticipated throughout the projected period as a result of increased consumer disposable income and rising demand for protective smartphone accessories. Further, the U.S. Smartphone Screen Protector market held the largest market share, and the Canada Smartphone Screen Protector market was the fastest growing market in the North America region.


Europe Smartphone Screen Protector market accounted for significant market share in 2022. A substantial preference on the market for premium goods over pricey handsets may be seen. Because of its improved damage resistant features, tempered glass is expected to see an increase in demand during the projected period. Further, the German Smartphone Screen Protector market held the largest market share, and the U.K Smartphone Screen Protector market was the fastest growing market in the European region


Smartphone Screen Protector Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Smartphone Screen Protector market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Smartphone Screen Protector industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Smartphone Screen Protector industry to benefit clients and increase the market sector. In recent years, the Smartphone Screen Protector industry has offered some of the most significant advantages to medicine. Major players in the Smartphone Screen Protector market, including ZAGG Inc., AZ Infolink Private Limited, Corning Incorporated, Nippon Electric Glass Co. Ltd, SCHOTT AG, Belkin International Inc., FeYong Digital Technology, Shenzhen Yoobao Technology Co. Ltd., BodyGuardz, and AGC, are attempting to increase market demand by investing in research and development operations.


Manufacturer of mobile devices and accessories is Zagg Inc. The company offers a variety of products under the Invisible Shield, mophie, ZAGG, IFROGZ, Gear4, and HALO brands, including screen protection, power management solutions, mobile keyboards, personal audio, and cell phone cases. Screen protectors are the company's most profitable product, followed by power management in terms of revenue. ZAGG Brands has operations in China, Ireland, the United Kingdom, and the United States. Two screen protectors from InvisibleShield made of the novel material D3O were made available in March 2021 for the iPhone 12 series. According to the organization, it is a particular kind of non-Newtonian fluid.


Belkin is a company established in Los Angeles, California that produces networking equipment and computer accessories. Customers and businesses can monitor, measure, and manage their electronics, appliances, and lighting systems at home and on the go with the help of the company's range of connectivity accessories, including home automation products, wireless networking, powerline accessories, audio, productivity, and other electronics integration solutions. In September 2021, two new screen protectors for the iPhone 13 Pro, iPhone 13, iPhone 13 Pro Max, and iPhone 13 mini were announced by Belkin, a leading brand in consumer electronics worldwide. The UltraGlass Screen Protector are two of the several screen protectors offered by Belkin for the iPhone.


Key Companies in the Smartphone Screen Protector market include



  • ZAGG Inc.

  • AZ Infolink Private Limited

  • Corning Incorporated

  • Nippon Electric Glass Co. Ltd

  • SCHOTT AG

  • Belkin International Inc.

  • FeYong Digital Technology

  • Shenzhen Yoobao Technology Co. Ltd.

  • BodyGuardz

  • AGC


Smartphone Screen Protector Industry Developments


June 2020: In order to create antimicrobial screen coverings for touch screen kiosks, meldCX, an enterprise software solution provider that automates the process of designing and deploying apps for single-purpose devices, teamed up with Kastus®.


January 2022: In order to assist the creation of diffractive waveguides for wearable technology's augmented and mixed reality (AR/MR), Corning Inc. has introduced a novel glass composition. The glass would enhance the user's augmented reality experiences by making them more vibrant, captivating, and immersive.


Smartphone Screen Protector Market Segmentation


Smartphone Screen Protector Material Type Outlook



  • Glass

  • Polyethylene Terephthalate

  • Thermoplastic Polyurethane


Smartphone Screen Protector Product Type Outlook



  • 2D

  • 5D

  • 3D

  • 9H Tempered Glass


Smartphone Screen Protector Size Outlook



  • 21 Mm

  • 26 Mm

  • 33 Mm

  • 48 Mm


Smartphone Screen Protector Application Outlook



  • Smartphones

  • Tablets


Smartphone Screen Protector Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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