Smart Personal Safety Security Device Companies

*Disclaimer: List of key companies in no particular order

Competitive Landscape of Smart Personal Safety and Security Device Market

The smart personal safety and security device market is a rapidly expanding segment within the broader security landscape, driven by growing concerns about safety, technological advancements, and an increasingly connected world. This dynamic environment fosters intense competition among established players and emerging startups, each vying for a larger share of the pie. Understanding this competitive landscape is crucial for navigating the market, identifying potential opportunities, and formulating successful strategies.

Some of the Smart Personal Safety and Security Device companies listed below:

• FORCE IMPACT TECHNOLOGIES INC.


• ERICSSON


• HONEYWELL INTERNATIONAL INC.


• DAQRI, LLC


• UNALIWEAR, INC.


• HUAWEI TECHNOLOGIES CO. LTD.


• GENERAL ELECTRIC COMPANY


• FITBIT, INC.


• REVOLAR, INC.


• ADT, INC.

Strategies Adopted by Key Players:

• Technological Innovation: Continuous advancements in AI, cloud computing, and IoT are driving device miniaturization, enhanced functionality, and seamless integration with smartphones and smart homes. Companies like Amazon with its Ring doorbell and Apple with its AirTag exemplify this focus on smart tech integration.


• Strategic Partnerships: Collaborations with law enforcement agencies, mobile network operators, and insurance companies are offering comprehensive safety solutions and leveraging existing infrastructure for efficient emergency response.


• Subscription-based Services: Transitioning from solely hardware sales to data-driven subscription models with value-added services like location monitoring, fall detection, and personalized safety insights is becoming increasingly popular.


• Geo-Specific Focus: Tailoring product offerings and marketing strategies to cater to the unique needs and regulations of different regional markets is crucial for success.

Factors for Market Share Analysis:

• Brand Recognition and Reputation: Established brands like Bosch and Samsung hold an edge due to their consumer trust and proven track record in the security domain.


• Product Portfolio Breadth and Depth: Companies offering a wide range of devices catering to diverse user segments and safety needs are likely to capture a larger market share.


• Technological Prowess and Innovation: Continuous R&D efforts and implementation of cutting-edge features like biometrics, voice recognition, and fall detection can set players apart.


• Pricing Strategy and Affordability: Balancing feature-richness with competitive pricing is crucial for attracting budget-conscious customers and expanding market reach.


• Distribution Channels and Marketing Effectiveness: Utilizing multiple channels like online marketplaces, retail partnerships, and direct-to-consumer sales alongside targeted marketing campaigns is essential for brand visibility and customer acquisition.

New and Emerging Companies:

Latest Company Updates:

On Jan. 04, 2023, Lockly, a leading global provider of the most advanced smart locks and Vision video doorbell solutions, launched its new smart safe with tamper notifications, remote access, and more. With this new Smart Safe, the company is ready to evolve beyond home and office security. The biometric sensor integrated into the new Lockly Smart Safe directly connects with a smart device for remote access, tamper notifications, and many other intelligent features.

On Oct. 20, 2022, Arlo Technologies, Inc. (ARLO), a leading smart home security brand, launched Arlo Safe, an all-new personal safety app. Available for free download on iOS and Android, the Arlo Safe app features one-tap, 24/7 emergency response, family safety, automatic crash detection, and more. The all-new ARLO SAFE provides personal, family and car safety with one-tap access to emergency response.

On Jan. 05, 2022, SOLO Secure, a leading global developer of biometric & AI-enabled mobile security products & situational awareness solutions, introduced two mobile security devices, the enterprise-directed SOLO Blade and consumer-focused SOLO Backpacker. SOLO Secure smart connected devices provide an elite holistic personal safety solution that offers unparalleled connectivity, AI-infused personalization, and the industry's first biometrically activated self-defense deployment technology.

On Feb. 15, 2021, InvisaWear and ADT announced a partnership to enable a smart wearable safety device for enterprise applications. This new partnership aims to introduce mobile safety and monitoring features into InvisaWear's wearable personal safety devices disguised as necklaces, bracelets, keychains, fitness bands, and hair ties. Under the partnership, ADT would power InvisaWear's companion app, allowing users to connect by voice or SMS chat with ADT discretely.