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Self Service Technologies Market Share

ID: MRFR//0422-HCR | 110 Pages | Author: Aarti Dhapte| May 2024

Market share positioning strategies play a crucial role in determining the success and influence of industry players in the Self-Service Technology (SST) market's competitive landscape. One pervasive technique is separation through mechanical development. Organizations endeavor to stand apart by presenting state of the art SST arrangements, utilizing progressions in man-made brainpower, AI, and UI plan. This advancement driven approach permits market pioneers to situate themselves as trailblazers in conveying cutting edge self-administration encounters that resound with organizations and shoppers the same.

Key organizations and joint efforts structure another key piece of the pie situating technique in the SST market. To expand their reach and influence, SST providers frequently form partnerships with technology companies, financial institutions, and key industry players. Companies are able to offer comprehensive SST ecosystems that seamlessly integrate with a variety of platforms as a result of these collaborations, strengthening their market presence as key contributors to the self-service revolution and providing end-to-end solutions.

In the SST market, customer experience optimization and user-centric design are crucial market share positioning strategies. Businesses place a high priority on comprehending and meeting the specific requirements of end users. Positive client encounters are worked with by easy-to-understand interfaces, natural plans, and smoothed out associations. By zeroing in on improving the convenience and availability of their SST arrangements, organizations can situate themselves as pioneers in conveying arrangements that focus on consumer loyalty and client strengthening.

Cost-viability and versatility are vital contemplations affecting portion of the overall industry situating. The goal of SST providers is to provide scalable options and solutions that reduce operational costs and provide businesses with tangible value. Practical self-administration stands, installment terminals, and tagging machines draw in organizations looking for productive arrangements without settling for less on usefulness. Market leaders must establish themselves as a scalable, cost-effective partner in order to win over a large number of customers from a variety of sectors.

Besides, an emphasis on customization and adaptability is instrumental in piece of the pie situating techniques. SST suppliers perceive the assorted necessities of organizations and businesses, driving them to foster arrangements that can be custom-made to explicit prerequisites. Customization choices, versatile stages, and the capacity to incorporate consistently with existing frameworks permit organizations to situate themselves as adaptable accomplices equipped for satisfying the remarkable needs of their clients.

In order to maintain a substantial market share position, strategic moves include global expansion and regional dominance. Organizations in the SST market frequently center around laying out areas of strength for an across various locales, fitting their contributions to meet territorial inclinations and consistency guidelines. Market leaders are able to take advantage of a variety of markets, meet specific industry requirements, and reduce the risks associated with being reliant on a single region thanks to this strategy.

Information security and consistency are basic contemplations impacting piece of the pie situating in the SST market. With the rising dependence on self-administration answers for touchy exchanges, organizations focus on suppliers that offer vigorous safety efforts and follow information assurance guidelines. Businesses that distinguish themselves from the competition by establishing themselves as leaders in data security, privacy, and regulatory compliance stand out in a market where trust is crucial.

Instructive drives and thought administration assume a part in piece of the pie situating techniques. SST suppliers that effectively take part in teaching organizations about the advantages of self-administration advancements, industry patterns, and best practices position themselves as thought forerunners in the space. Companies can improve their market positioning and influence how the SST ecosystem views their expertise by sharing insights, participating in industry events, and contributing to thought leadership.

Self-Service Technology Market Overview


The Self-Service Technology market size is projected to grow from USD 36.6 billion in 2024 to USD 76.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.10% during the forecast period (2024 - 2032). Additionally, the market size for Self-Service Technology was valued at USD 34.2 billion in 2023.


The main market drivers influencing the need for self-service technology include the rise in the number of self-service machines and automated devices, wireless connectivity, technological breakthroughs, and remote administration.


Self-Service Technology Market Overview2


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Self-Service Technology Market Trends


Growing ATM Deployment Around the World to propel market growth


The expanding trend of ATM usage is one of the primary factors driving the market's expansion. The population is expanding and more people are using banking services, which is driving up demand for ATMs. The market is expanding as a result of large expenditures made in this sector to produce robust ATMs and kiosk systems. Additionally, the ease of performing a range of banking functions, including as depositing checks, checking balances, moving money, withdrawing money, and more, encourages people to use ATMs with 24/7 services instead of going to banks during certain hours. For banks, it simplifies processes so they can manage a big number of customers. Thus, measures to promote financial inclusion and the ongoing need for cash have led to the installation of additional ATMs all over the world. Thus, this factor is driving the market CAGR.


Self-checkout systems have a lot of benefits, including as increased accuracy, less staff expenses, and enhanced in-store efficiency. Additionally, these methods facilitate quicker customer service, the management of lengthy lines, and shorter wait times. As a result, industry participants are creating systems that are smaller than typical checkout terminals so that businesses can combine multiple checkout stations in a small area. However, the use of cash-only self-checkout systems is declining as the trend toward digitalized payments gains popularity in countries like India, Italy, and the United Arab Emirates. Government officials encourage cashless purchases as a tool to identify tax cheats and keep track of transactions. Cash transactions necessitate the integration of scanners and cash-collection devices, which drives up the cost of checkout systems. Multi-purpose self-checkout systems are used by businesses because they are affordable. In order to give consumers options for both sorts of transactions, manufacturers are creating products. Thus, it is anticipated that this aspect will accelerate Self-Service Technology market revenue globally.


Self-Service Technology Market Segment Insights


Self-Service Technology Machine Type Insights


The Self-Service Technology market segmentation has been segmented by machine type into ATM, Kiosk and Beverage Vending Machine. The ATM segment dominated the market growth in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Despite the expansion of new digital payment methods, both established and developing countries still have a need for cash, which is driving the expansion of ATM deployments. Furthermore, banks are quickly introducing cash-dispensing ATMs and self-service cash recycling devices in order to lower operational costs and boost consumer satisfaction.


Self-Service Technology Application Insights


The Self-Service Technology market segmentation has been segmented by application into Banking, Entertainment and Food & Beverage. The food & beverage segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The demand for self-service systems is being driven by an increase in quick service restaurants (QSRs), rising consumer orders, and the desire to shorten counter wait times while employing fewer staff members. Another reason for the market's expansion is the fiercer competition among eateries to deliver effective service while keeping costs down.


Self-Service Technology Application Insights


The Self-Service Technology market data has been segmented by application into Online/Internet and Telephone/IVR. The online/internet segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Self-checkout systems that are still dependent on cash are becoming less popular as the trend toward online payments, which is gaining ground in countries like India, Italy, and the U.A.E., spreads. Government representatives are encouraging the use of online/internet payments as a tool to find tax evaders and keep track of transactions.


Figure 2: Self-Service Technology Market by Application, 2021 & 2030 (USD Billion)Self-Service Technology Market by Application, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Self-Service Technology Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America Self-Service Technology market accounted for USD 12.8 billion in 2021 and is expected to exhibit a 45.80% CAGR during the study period. The expansion of the market is being driven by growing spending on self-assisted and intelligent technologies by the banking, travel & transportation, retail, and hospitality industries. One of the main causes of the IT-enabled self-services' explosive rise in this area is the emergence of new business models.


Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: SELF-SERVICE TECHNOLOGY MARKET SHARE BY REGION 2021 (%)SELF-SERVICE TECHNOLOGY MARKET SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Asia Pacific Self-Service Technology market accounts for the fastest growing market share. Over the projected period, it is anticipated that the usage of self-service technologies will increase significantly. The industry is being driven by elements like the escalating deployment of ATMs, self-service kiosks, and vending machines throughout the region's growing economies. Further, the China Self-Service Technology market held the largest market share, and the India Self-Service Technology market was the fastest-growing market in the region.


Europe Self-Service Technology market is expected to grow at a substantial CAGR from 2022 to 2030. Demand is anticipated to be driven across the region by expanding consumer spending trends and rising knowledge of this technology. In nations where the banking industry has experienced exponential growth, rising urbanization has resulted in a high demand for such automated machines. Moreover, UK Self-Service Technology market held the largest market share, and the Germany Self-Service Technology market was the fastest-growing market in this region


Self-Service Technology Key Market Players & Competitive Insights


Major market players are spending a lot on R&D to increase their product lines, which will help the Self-Service Technology industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.


One of the primary business strategies manufacturers adopt in the Self-Service Technology industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, Self-Service Technology industry has provided medicine with some of the most significant benefits. The Self-Service Technology market major player such as IBM Corporations (US), Azkoyen Group (Spain), Crane Co. (US), Dendrite (US), Glory Ltd (Japan), NCR (US) and Kiosk Information Systems (US).


The American software, consulting, and technology company NCR Corporation, formerly known as National Cash Register, offers a range of expert services and electronic products. It produces automated teller machines, check processing equipment, self-service kiosks, point-of-sale terminals, and barcode scanners. In October 2019, a collaboration deal was made between NCR Corporation and Raymer Oil, a family-run company with 46 Fast Phil's convenience stores situated in North Carolina. According to the arrangement, NCR Corporation would deliver self-checkout technology and NCR FastLane software across the United States as well as digitally modernise all of Fast Phil's locations.


With operations in more than 175 nations, the International Business Machines Business (IBM), sometimes known as Big Blue, is an American multinational technology corporation with its headquarters in Armonk, New York. One of the most significant essential stakeholders in the contemporary environment is IBM Corporation (US). They are making significant efforts to grow their market share and provide clients with long-term, valuable services. By the end of the projection year of 2023, Indian innovators like XIPHIAS Software Technologies and Beta Automations are preparing to become major participants.


Key companies in the Self-Service Technology market includes




  • IBM Corporations (US)




  • Azkoyen Group (Spain)




  • Crane Co. (US)




  • Dendrite (US)




  • Glory Ltd (Japan)




  • NCR (US)




  • Kiosk Information Systems (US)




Self-Service Technology Industry Developments


April 2022: Forsta, a top provider of solutions for market research, customer experience (CX), and employee experience (EX), has been acquired by Press Ganey, a market leader in providing consumer experience (patients, members, and employees) across the healthcare ecosystem. This acquisition will advance self-service technologies.


February 2020: The Government Savings Bank of Thailand, in collaboration with Platt Nera International Limited, placed an order for ATM deployment, monitoring, and support with Hitachi-Omron Terminal Solutions, Corp's Thailand division.


Self-Service Technology Market Segmentation


Self-Service Technology Machine Type Outlook (USD Billion, 2018-2030)




  • ATM




  • Kiosk




  • Beverage Vending Machine




Self-Service Technology Application Outlook (USD Billion, 2018-2030)




  • Banking




  • Entertainment




  • Food & Beverage




  • Healthcare




Self-Service Technology Interface Outlook (USD Billion, 2018-2030)




  • Online/Internet




  • Telephone/IVR




Self-Service Technology Regional Outlook (USD Billion, 2018-2030)




  • North America



    • US

    • Canada






  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe






  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East

    • Africa

    • Latin America



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