The global coffee market is a dynamic and thriving industry that revolves around the cultivation, trade, and consumption of one of the world's most beloved beverages. Market dynamics within the coffee industry are influenced by a multitude of factors, ranging from geographical conditions to changing consumer preferences and global economic trends.
Geographically, the coffee market is deeply impacted by the regions where coffee is grown. Coffee is primarily produced in countries within the "coffee belt," located between the Tropics of Cancer and Capricorn. Variations in climate, altitude, and soil quality contribute to the distinct flavors and characteristics of different coffee varieties. The market dynamics are influenced by the supply chain intricacies, including cultivation, harvesting, processing, and exportation of coffee beans from these diverse regions.
Consumer preferences play a pivotal role in shaping the coffee market. The industry has witnessed a significant shift in recent years towards a more discerning and knowledgeable consumer base. Specialty coffee, characterized by high-quality beans, unique flavors, and ethical sourcing, has gained prominence. As consumers become more educated about the origin and production methods of coffee, there is a growing demand for transparency and sustainability throughout the coffee supply chain.
The role of technology in the coffee market cannot be understated. The rise of coffee shop chains, mobile ordering apps, and at-home brewing technologies has transformed the way consumers access and enjoy their coffee. Technology has also played a crucial role in coffee production, with innovations in farming techniques, processing methods, and quality control contributing to the overall improvement of coffee quality and consistency.
Market dynamics are significantly influenced by the coffee retail sector, where cafes and coffee shops contribute to the overall consumer experience. The "coffee culture" has become a global phenomenon, with cafes serving as social hubs and spaces for work and leisure. The success of coffee shop chains often depends on their ability to adapt to changing consumer trends, offering a diverse range of coffee options, including specialty brews, flavored drinks, and plant-based alternatives.
Global economic factors, including currency exchange rates and commodity prices, impact the cost of coffee production and trade. Coffee is a commodity traded on international markets, and fluctuations in prices can affect the profitability of coffee farmers and the overall economics of the industry. Economic conditions also play a role in shaping consumer spending habits, influencing whether consumers opt for premium or more budget-friendly coffee options.
Sustainability has emerged as a key driver in the coffee market dynamics. As environmental and social consciousness grows, consumers and industry stakeholders are placing increased emphasis on sustainable practices. This includes efforts to promote fair trade, reduce the carbon footprint of coffee production, and support initiatives that benefit coffee-producing communities. Sustainability practices have become a competitive advantage for coffee brands, influencing consumer loyalty and purchasing decisions.
Coffee Market Size was valued at USD 79.5 billion in 2022. The coffee market industry is projected to grow from USD 83.6 Billion in 2024 to USD 112.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.12% during the forecast period (2024 - 2030). The demand for certified coffee products is rising, consumers are accepting single-serve coffee brew systems, and the top competitors in the market are always innovating. These are just a few of the market drivers that are driving the market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The manufacture of the goods they purchase, and the origins of their purchases have come to the attention of customers during the last few years. This is relevant in particular to the supply chains for food and beverage products like coffee. The credibility of these purchases is ensured by consumers opting for certified coffee goods. The requirement for certified sustainable brands and labels in the food & beverage industry is being pushed by customers' worries about poverty, social injustice, and environmental harm. Its varieties that follow a variety of social, environmental, and economic norms and are independently certified by a reputable third party are referred to as "sustainable coffee." In addition to providing consumer confidence in the product's dependability, certified coffee also serves as a deterrent to food fraud since it is a growing target for this crime. The production processes and supply chains for coffee are being examined by a number of certification bodies. These groups include the UTZ Certification, Rainforest Alliance Certification, Fair Trade Certification, and USDA Organic Certification, to name a few. The aforementioned causes are anticipated to cause a significant increase in the demand for certified coffee during the forecast period. Thus, this factor is driving the market CAGR.
However, one of the most popular drinks consumed worldwide is coffee. Nearly 71% of Americans drink coffee every day, making North America the region with the largest market share. Due to the rising popularity of speciality coffee and single-serve methods, the coffee market in Europe is expanding. According to the International Coffee Organization (ICO), there were 11.11 million bags of coffee exported ly in February 2020 as opposed to 10.83 million bags in February 2019, an increase of 2.6% over the previous 12-month period. The International Coffee Organization (ICOmost )'s recent data show that, in terms of consumption, Europe dominated the world market. The two other significant regions with the largest coffee consumption are Asia-Pacific and North America. The consumption of coffee increased by 2.1% and 2.7%, respectively, in the Asia Pacific and North American areas between 2016/17 and 2019/20. One of the main reason of the rise in its demand has been the growing understanding of the health advantages of coffee drinking. Rapid urbanization and increasing per capita disposable income are also offering profitable expansion opportunities for many coffee businesses in emerging markets. As a result, the market is anticipated to develop throughout the research period due to the trend of its rising consumption. Thus, it is anticipated that this aspect will accelerate coffee market revenue ly.
The coffee market segmentation, based on variety, includes Arabica, Robusta and Others. The arabica segment held the majority share in 2022 in the coffee market data. Arabica coffee is derived from the Coffea Arabica plant, which is primarily found in the mountainous areas of nations like Yemen, Kenya, and Ethiopia. Arabica is the most widely consumed coffee in the majority of the globe, accounting for 60% to 70% of all coffee beans produced ly.
The coffee market segmentation, based on form, includes Whole and Ground. The whole segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Whole beans provide a richer flavor and more "fresh" appearance. From seed to plant, and then from plant to fresh coffee bean, whole coffee beans undergo an extremely laborious procedure.
Figure 2: Coffee Market, by Form, 2022 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The coffee market data, based on distribution channel, includes Store-Based and Non-Store-Based. The non-store-based segment dominated the coffee market revenue in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Many businesses have moved online in response to COVID-19 in order to spread their contagion. The market is one of the businesses that made the leap to the internet by providing a constrained. Online stores are increasingly becoming the norm for European shoppers, and upscale retailers have gone online.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America coffee market accounted for USD 36.4 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. The market is anticipated to be driven by consumers' growing preference for the beverage over regular caffeinated drinks because it aids with energy and concentration. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: COFFEE MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe coffee market accounts for the second-largest market share. The creation of new products with technological advancements, the rising demand for convenient coffee capsules and pods, as well as the adoption of automatic bean-to-cup machines, are just a few of the causes that may be credited to the domination of the regional market. Moreover, UK coffee market held the largest market share, and the Germany coffee market was the fastest growing market in the region.
Asia Pacific coffee Market is expected to grow at the fastest CAGR from 2022 to 2030. It is projected that a number of factors, including widespread urbanization and the expanding middle-income population group, will fuel market expansion in the area. During the projected period, these factors are also anticipated to boost its demand. Additionally, higher consumer disposable incomes per capita have contributed to an increase in coffee sales. Further, the China coffee market held the largest market share, and the India coffee market was the fastest growing market in the region.
Coffee Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the coffee market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the coffee industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the coffee industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, coffee industry has provided medicine with some of the most significant benefits. The coffee market major player such as Nestle, JM Smucker Company, The Kraft Heinz Company and Starbucks Coffee Company.
Starbucks Corporation is a Seattle, Washington-based American chain of coffee shops and roasteries. It is the biggest chain of coffee shops in the world. In November 2022, Starbucks, a multinational chain of American coffee shops, has announced the release of its new ready-to-drink iced coffee drinks. The drinks are made as a result of a partnership between Starbucks and Nestlé.
The corporate headquarters of the multinational food and beverage processing conglomerate Nestlé S.A. are in Vevey, Vaud, Switzerland. Since 2014, based on revenue and other indicators, it has been the world's largest publicly traded food company. In 2022, Nestle S.A. stated that the company is investigating cutting-edge technology for the creation of dairy protein-based products without the use of animals.
Coffee Industry Developments
September 2022: The Swiss coffee company CoffeeB has created a brand-new variety of compressed coffee balls that it refers to as "the next generation of single-serve coffee." It creates a capsule that keeps its shape by using novel seaweed-based material wrappers rather than aluminium or plastic ones.
June 2022: For the debut and expansion of the brand in India, Reliance Brands Ltd. recently established a strategic agreement with the international chain of fresh food and organic coffee, Pret a Manger.
North America
Europe
Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
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