Big data pharmaceutical advertising Companies

Veeva Systems Launched their MyVeeva Vault Clinical Data Lake, enabling pharma companies to leverage real-world data and clinical trial data for targeted advertising campaigns. Partnered with Acxiom to integrate patient data insights into their Veeva CRM platform for personalized engagement with healthcare professionals.

IQVIA Acquired Avalara, a tax compliance software company, expanding their data capabilities and enabling pharmaceutical companies to comply with complex healthcare regulations. Launched their Omnichannel Marketing Hub, a unified platform for managing and measuring multi-channel advertising campaigns for pharma brands.

Oracle Health Sciences Collaborated with HealthVerity to offer patient data insights based on real-world evidence, allowing pharma companies to tailor their advertising messages to specific patient populations. Introduced their Oracle Advertising for Healthcare solution, designed for personalized targeting and compliance in healthcare marketing.

Merkle Expanded their healthcare practice and data science team to support pharma companies in leveraging data for effective customer insights and advertising campaigns. Developed custom audience segments and targeting strategies based on unique healthcare data sources.

Deloitte Digital Launched their Healthcare Data Analytics Center, offering consulting services to pharma companies on utilizing data for personalized marketing, market research, and regulatory compliance. Partnering with technology companies to develop innovative data-driven solutions for the pharma industry.

• Microsoft (US),


• MicroStrategy (US),


• Teradata (US),


• SAS Institute (US),


• IBM (US),


• Adobe (US),


• Oracle (US),


• Google (US),


• Information Builders (US),


• TIBCO Software (US),


• Qlik (US), Talend (US),


• Splunk (US),


• Alteryx (US),


• Sisense (US),


• Cloudera (US),


• Informatica (US),


• Palantir Technologies (US),


• AWS (US), HPE (US),


• Salesforce (US),


• 1010data (US),


• ThoughtSpot (US),


• Micro Focus (UK),


• Fusionex (Malaysia),


• SAP (Germany),


• Hitachi Vantara (US),


• Yellowfin (Australia)