Asia Pacific Digital Signage Market Size was valued at USD 4.8 Billion in 2022. The digital signage market industry is projected to grow from USD 5.36 Billion in 2023 to USD 12.89 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.60% during the forecast period (2024 - 2032). Advancements in display technologies, such as LED, OLED, and interactive displays, are one of the major market drivers driving the digital signage market in Asia Pacific. The digital signage market continues to expand, driven by demand for dynamic, customizable content delivery in various sectors like retail, education, and transportation.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Asia Pacific digital signage market CAGR is expanding due to increasing demand for outdoor digital signage for advertising and brand promotion. Outdoor digital signage allows marketers to reach a larger audience in high-traffic locations by presenting dynamic and attention-grabbing material. Compared to traditional static signs, digital displays provide more flexibility in content distribution, allowing marketers to update messages in real-time and customize those for particular demographics or times-sensitive campaigns. Moreover, advancements in display technology, such as high-brightness LED screens and weather-resistant enclosures, have made outdoor digital signage more durable and suitable for various environmental conditions. This has further fueled the adoption of outdoor digital displays in urban centers, transportation hubs, sports arenas, and retail districts. As businesses increasingly recognize the value of engaging in outdoor advertising, the market for outdoor digital signage is expected to continue its robust growth trajectory.
Furthermore, changing consumer preferences for digital information access and technological advancements are propelling the growth of the Asia Pacific digital signage market. Consumers are increasingly dependent on digital platforms for information, entertainment, and business, creating a need for dynamic and engaging digital signage solutions. Rapid urbanization, growing retail industries, and rising infrastructure development expenditures in the Asia Pacific region drive digital signage networks to expand. Countries such as China, Japan, South Korea, and India have seen considerable adoption of digital signage across various regions, including retail, transportation, hospitality, and health care. Furthermore, the availability of low-cost display technology and the development of innovative content management systems are making digital signage more affordable to businesses of all kinds in the region. Therefore, the Asia Pacific digital signage market is expected to develop significantly in the coming years due to changing consumer preferences and expanded possibilities across a wide range of manufacturing verticals driving the digital signage market revenue.
The Asia Pacific digital signage market segmentation, based on type, includes video walls, video screens, kiosks, transparent LCD screens, and digital posters. The video walls segment dominated the market. These large-scale displays provide immersive viewing experiences and are often used in retail, entertainment, and business contexts for advertising, information distribution, and branding. With their variety, scalability, and capacity to attract audiences, video walls are a crucial driver of development in the digital signage industry.
The Asia Pacific digital signage market segmentation, based on component, includes hardware, software, and service. The hardware category generated the most income (45%). Displays integrate several technologies, such as LCD, LED, and OLED, providing a wide range of sizes, resolutions, and brightness levels to meet various deployment scenarios. Media players, such as PCs, set-top boxes, and system-on-chip (SoC) solutions, are essential for content playback and management, allowing digital signage systems to operate effectively across various situations.
Figure 1: Asia Pacific Digital Signage Market, by Component, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Revie
The Asia Pacific digital signage market segmentation, based on size, includes below 32", 32"-52", and above 52". The 32"-52" category generated the most income. These mid-sized displays are popular for retail stores, restaurants, corporate offices, and transportation hubs, offering a balance between visibility and space efficiency. With a wide range of mounting options and compatibility with content management systems, 32" to 52" displays cater to the diverse needs of businesses seeking to enhance customer engagement and brand visibility.
The Asia Pacific digital signage market segmentation, based on location, includes in-store and outside. The in-store category generated the most income. Retailers leverage digital signage to enhance the in-store shopping experience, providing real-time product information, promotions, and interactive displays to engage customers. Dynamic content delivery allows for targeted messaging, influencing purchasing decisions, and increasing sales. Additionally, digital signage enables retailers to streamline operations by integrating inventory management systems and analytics tools, optimizing store layouts, and improving customer flow. As retailers prioritize enhancing the in-store experience, the demand for digital signage solutions is expected to grow steadily.
The Asia Pacific digital signage market segmentation, based on application, includes retail, transportation, hospitality, corporate, education, and government. The retail category generated the most income. Retailers leverage digital signage to deliver targeted promotions, product information, and interactive experiences that attract and retain shoppers. Dynamic content and personalized messaging enable retailers to create immersive environments that influence purchasing decisions. With the rising importance of omnichannel retailing, digital signage is vital for bridging online and offline shopping experiences, further boosting its adoption in the retail sector.
China holds the largest share in the Asia Pacific digital signage market, driven by its robust economy, rapid urbanization, and extensive infrastructure development. China's large customer base and booming retail sector drive demand for digital signage systems. Furthermore, the government's measures to support smart city projects and digitization have boosted market growth. Japan closely follows, capitalizing on its advanced retail sector and widespread use of innovative technologies. Japanese consumers' desire for creative and engaging shopping experiences drives digital signage in retail stores and transportation hubs. South Korea emerges as an important market participant, owing to its technologically sophisticated population and the presence of large electronics manufacturers. The country's superior digital infrastructure and widespread use of digital signage in advertising and public information systems contribute to its large market share in Asia Pacific.
Figure 2: ASIA PACIFIC DIGITAL SIGNAGE MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Leading market players are investing heavily in research and development to expand their product lines, which will help the digital signage market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the digital signage industry must offer cost-effective items.
Major players in the digital signage market are attempting to increase market demand by investing in research and development operations, including NEC Display Solutions Co. Ltd, LG Display Co. Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, Stratacache, Planar Systems Inc., Hitachi Ltd, and Barco NV, Cisco Systems Inc.
January 2024: At ISE, LG Electronics revealed LG Business Cloud, a platform for businesses to remotely manage and subscribe to LG digital signage solutions compatible with microLED displays, commercial TVs, transparent OLED signage, and LED displays.
January 2024: Samsung launched its Visual Experience Transformation (VXT) platform, a cloud-based content management solution merging content and remote signage management. It facilitated the easy creation and management of digital displays designed for simplicity and security.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 4.8 Billion |
| Market Size 2023 | USD 5.36 Billion |
| Market Size 2032 | USD 12.89 Billion |
| Compound Annual Growth Rate (CAGR) | 11.60% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018-2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Component, Size, Location, Application, and Region |
| Region Covered | Asia Pacific |
| Countries Covered | China, Japan, India, Australia, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, and Rest of Asia-Pacific |
| Key Companies Profiled | NEC Display Solutions Co. Ltd, LG Display Co. Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, Stratacache, Planar Systems Inc., Hitachi Ltd, Barco NV, and Cisco Systems Inc. |
| Key Market Opportunities | ·        Rising environmental awareness leads to the adoption of energy-efficient digital signage solutions. |
| Key Market Dynamics | ·        Changing consumer preferences toward digital information access ·        Increasing investments in infrastructure development. |
Frequently Asked Questions (FAQ) :
The Asia Pacific digital signage market size was valued at USD 4.8 Billion in 2022.
The market is projected to grow at a CAGR of 11.60% during the forecast period, 2024-2032.
The key players in the market are NEC Display Solutions Co. Ltd, LG Display Co. Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, Stratacache, Planar Systems Inc., Hitachi Ltd, Barco NV, and Cisco Systems Inc.
The video wall category dominated the market in 2022.
The retail category had the largest share of the market.
Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
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