Research Methodology on Vinyl Flooring Market
Introduction
This research report focuses on understanding the global Vinyl Flooring Market by taking the market insights and analyzing the data using multiple market analysis approaches. The report intends to provide insights into the drivers, key players, and challenges in the market. The target audiences of the report include manufacturers, suppliers, distributors, stakeholders, and investors.
Objectives
The research aims to answer the following questions:
1. What are the key market trends and drivers of the global Vinyl Flooring Market?
2. What are the market opportunities and threats faced by the key players in the market?
3. What are the competitive dynamics in the market?
4. What are the key strategies adopted by the key players in the market?
5. What are the key objectives of the manufacturers, suppliers, distributors, and investors in the global Vinyl Flooring Market?
Research Design
This research report has employed a triangulated approach to market analysis that uses both primary and secondary data. Primary data has been procured from in-depth interviews and surveys conducted among the key stakeholders in the Vinyl Flooring Industry. Furthermore, secondary data has been obtained from key industry journals, websites, financial reports, and other sources. The research methodology utilizes factor analysis, time-series analysis, demand-side, and supply-side triangulation.
Secondary research
The secondary research phase involved extensive desk research to compile reliable data on the world Vinyl Flooring Market. Sources such as Whitepapers, Factiva, Datamonitor, Plimsoll Publishing, and Packaging Gateway were analyzed for this purpose. Furthermore, secondary sources including company reports, regional and global publications, industry association magazines, and other sources of data were also tapped.
Primary research
The primary research phase was conducted to complement the secondary research phase. This phase involved conducting in-depth interviews with more than fifty key representatives, including manufacturers, suppliers, distributors, VPs/heads, and consultants. This phase also included in-depth surveys with customers, in various geographical locations and numerous industries. Furthermore, industry experts from universities, think tanks, research and consulting firms, and other experts have been interviewed for this purpose.
Quantitative analysis
The third phase of the research entailed the quantitative analysis of the market information gathered from both primary and secondary sources. This phase involved both top-down and bottom-up approaches. The top-down approach was utilized to segment the market and to ascertain the size of the market in terms of value. The bottom-up approach was adopted to validate the market size.
Factor analysis
In this phase, the market factors are identified and analyzed with the help of various models. These factors are derived from the political, economic, social, technological, legal, and environmental (PESTLE) analysis. These factors are analyzed in terms of their impact on the Vinyl Flooring Market.
Time-series analysis
The data obtained from the above-mentioned analysis has been analyzed for its trends and cyclical patterns. This helped in forecasting the future of the Vinyl Flooring Market.
Demand side & Supply side data triangulation
The Market was analyzed from the demand side as well as the supply side. The demand side analysis was conducted by focusing on the drivers of the global Vinyl Flooring Market. The supply-side analysis was conducted by studying the key players and their strategies.
Conclusion
This report provided an in-depth analysis of the global Vinyl Flooring Market. The research used both primary and secondary data to provide the most comprehensive insights into the market structure. Factors such as the PESTLE analysis, Factor analysis, Time-series analysis, and Demand-side and Supply-side Triangulation were used to analyze the market data. The findings of this report should be helpful for manufacturers, suppliers, distributors, stakeholders, and investors to assess the current state of the Vinyl Flooring Market and plan future strategies accordingly.