India Cosmetics Market Research Report Information by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), By Category (Conventional, Organic), By Gender (Men, Women, Unisex), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others) – India Market Forecast Till 2032

India Cosmetics Market Overview

India Cosmetics Market Size was valued at USD 6.6 Billion in 2022. The Cosmetics market industry is projected to grow from USD 6.7 Billion in 2023 to USD 8.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.00% during the forecast period (2024 - 2032). The rising disposable income among consumers, the rapid expansion of the retail sector, and heightened awareness regarding skincare routines are the main market drivers anticipated to propel the Cosmetics market in India.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

India Cosmetics Market Trends

• Increasing purchasing power and rapid expansion of the retail sector are driving the market growth.

Increasing purchasing power is a significant driver of market CAGR growth, as evidenced by the rise in consumer expenditure in India from USD 1.9 trillion in 2018 to USD 2.4 trillion in 2022, according to World Bank data. This surge in spending has propelled market demand. In terms of monthly per capita consumption expenditure (MPCE), the bottom 5% of India's rural population spends an average of Rs 1,441, while their urban counterparts spend Rs 2,087. This translates to daily average consumption expenditures of Rs 48 in rural areas and Rs 69.5 in urban areas for this demographic. On the other hand, the top 5% of India's rural and urban population, ranked by MPCE, spend significantly more, with averages of Rs 10,581 and Rs 20,846, respectively, resulting in daily average spending of Rs 352.7 in rural households and Rs 694.8 in urban households. The demand for color cosmetics is experiencing a surge as more individuals incorporate cosmetics into their daily makeup routines.

The rapid expansion of the retail sector, facilitating easier access to both domestic and international cosmetic brands at competitive prices, serves as a significant catalyst for growth. Moreover, the widespread availability of products across various e-commerce platforms further propels market expansion. The Indian retail industry has emerged as a dynamic and fast-paced sector with the influx of several new players, contributing over 10% to the country's GDP and employing approximately 8% of the workforce. India holds the fifth position globally in the retail space and was ranked 73rd in the United Nations Conference on Trade and Development's Business-to-Consumer (B2C) E-commerce Index 2019. Additionally, India secured the 63rd position in the World Bank's Doing Business 2020 report. With over 35 million individuals employed, the retail sector is expected to create 25 million new jobs by 2030. These developments are driving India's cosmetics market revenue.

India Cosmetics Market Segment Insights

Cosmetics Product Type Insights

The India Cosmetics market segmentation, based on Product Type, includes Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others. The skin and sun care products segment dominated the market mostly. In today's market, consumers are increasingly mindful of both their personal health and the well-being of the environment. This awareness has led to a notable shift towards the purchase of eco-friendly products, including within the realm of professional skincare. Traditional exfoliating products containing plastic beads, deemed harmful to the environment, are being rejected by consumers in favor of plant-based alternatives. Recognizing this trend, major industry players have introduced exclusive ranges of plant-based professional skincare products, driving the growth of the organic skincare market. In November 2023, wellness brand Fitspire made its debut in the $17 billion vegan skincare market with the launch of its plant-based biotin, collagen, and omega products.

Cosmetics Category Insights

The India Cosmetics market segmentation, based on Category, includes Conventional and Organic. The organic category generated the most income. The rise of an aging population, growing consciousness about organic products, an expanding millennial demographic, and an increasing number of women in the workforce are key drivers behind the surge in organic skincare in this area. Market participants are actively promoting the purchase of organic products through advertising and promotional activities while also broadening their product offerings to meet rising demand. For instance, in June 2022, a prominent skincare brand, Samisha Organic, introduced a range of new skincare products in the Indian market, encompassing moisturizers, foot care creams, facial cleansers, and hair and nail care creams.

Figure 1: India Cosmetics Market, by Category, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Cosmetics Growth Gender Insights

The India Cosmetics market segmentation, based on Gender, includes Men, Women, and Unisex. The Women category generated the most income. Women are opting for a diverse array of makeup styles, ranging from understated and artistic to bold and striking. Brands are increasingly recognizing the importance of offering inclusive product ranges that cater to a variety of skin types and tones. Moreover, there is a growing market for skincare products tailored to address women's specific concerns, including anti-aging, hormonal fluctuations, and specialized skincare routines. Aligned with their ethical and environmental values, women frequently seek out sustainable and cruelty-free options. Cosmetics companies are embracing a more inclusive approach to meet the diverse interests and preferences of women.

Cosmetics Distribution Channel Insights

The India Cosmetics market segmentation, based on the Distribution Channel, includes Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others. The Online Stores category generated the most income. The cosmetics industry has witnessed a rise in the impact of online retail channels, driven by advancements in e-commerce platforms, the proliferation of direct-to-consumer (DTC) enterprises, and enhanced personalization facilitated by AI and AR technologies. DTC brands offer customers a seamless and direct purchasing journey, fostering loyalty and confidence in the brand. The integration of AI and AR solutions enhances customers' online shopping experiences by enabling virtual product trials. Furthermore, major e-commerce platforms like Amazon and Alibaba provide established and emerging businesses alike with a platform to engage with a worldwide customer base.

Cosmetics Country Insights

The burgeoning youth population, deeply influenced by beauty trends and fashion icons, serves as a significant driver of market expansion. Moreover, the increasing awareness surrounding skincare regimens and the importance of sun protection in maintaining a youthful appearance and preventing skin-related issues further fuels market growth. Additionally, the growing emphasis on personal hygiene and grooming, particularly among the working-class demographic, contributes to the market's upward trajectory. Recent data from the Economics Times reveals that over the past six months, the top 10 cities in India witnessed the sale of more than 100 million cosmetic items, including lipstick, nail polish, and eyeliner. Consumers collectively spent over ₹5,000 crore on these beauty products, with 40% of purchases made online. The global and Indian markets have experienced a surge in demand for cruelty-free and vegan beauty products. Cosmetic manufacturers are increasingly turning to natural and environmentally friendly ingredients in their product formulations, aligning with the 'green cosmetics' trend and driving the need for sustainable and clean beauty offerings. Furthermore, the introduction of online beauty e-stores is set to bolster the market further. For example, Wonderskin Premium Skin Care, an Indian online K-beauty store, offers organic and natural beauty solutions catering to various skin concerns, such as anti-aging, brightening, and acne management. In August 2021, Kosmea, an Australian natural beauty brand, marked its official entry into the Indian market with the launch of two products: Certified Organic Rosehip Oil and Revive Illuminating Essence.

Cosmetics Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Cosmetics market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cosmetics industry must offer cost-effective items.

Major players in the Cosmetics market are attempting to increase market demand by investing in research and development operations, including The Estee Lauder Companies, L'Oreal SA, Unilever PLC, Revlon Inc., Vellvette Lifestyle Private Limited (Sugar Cosmetics), Natura &Co (The Body Shop International Limited), Colorbar Cosmetics Pvt Ltd, Lotus Herbals Pvt Ltd, The Face Shop Inc., Revolution Beauty.

Key Companies in the Cosmetics market include.

• The Estee Lauder Companies


•  L'Oreal SA


• Unilever PLC


•  Revlon Inc.


• Vellvette Lifestyle Private Limited (Sugar Cosmetics)


• Natura &Co (The Body Shop International Limited)


• Colorbar Cosmetics Pvt Ltd


•  Lotus Herbals Pvt Ltd


• The Face Shop Inc.


•  Revolution Beauty

India Cosmetics Industry Developments

June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its brick-and-mortar presence by inaugurating its inaugural offline outlets in Bengaluru. The company's physical store is situated in Orion Mall, covering an area of 400 square feet.

March 2023: Unilever PLC's Lakme brand launched its latest CC cream offering, the Lakme 9 to5 CC Light Mousse, featuring a range of shades tailored for the Indian market. The available shades encompass Beige, Frappe, Bronze, and Almond.

India Cosmetics Market Segmentation

Cosmetics Product Type Outlook

• Skin and Sun Care Products


•  Hair Care Products


• Deodorants and Fragrances


•  Makeup and Color Cosmetics


•  Others

Cosmetics Category Outlook

•  Conventional


• Organic

Cosmetics Gender Outlook

•  Men


•  Women


• Unisex

Cosmetics Distribution Channel Outlook

• Supermarkets and Hypermarkets


• Specialty Stores


•  Pharmacies


• Online Stores


• Others