Mental Health Apps Market to be driven by growing technological innovations and reduced stigma surrounding mental health are expected to grow at a CAGR of 15.50% during the forecast period

Market Research Future (MRFR) has published a cooked research report on the “Global Mental Health Apps Market” that contains information from 2018 to 2032. The mental health apps market is estimated to register a CAGR of 15.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global mental health apps market— Calm (USA), Talkspace Network (USA), 7 cups of Tea (USA), Sanvello (USA), CVS Health (USA), Happify Inc. (USA), Headspace Inc. (USA), BetterHelp (USA), Woebot (USA), NOCD Inc. (USA), Aurora Health Care (USA), Youper (USA), Simple Habit (USA), Shine (USA), Remente (Sweden), Mayo foundation for medical education and research (USA), and Others.

Market Highlights

The global mental health apps market is accounted to register a CAGR of 15.50% during the forecast period and is estimated to reach USD 23.77 billion by 2032.

Ongoing technological developments, such as wearables, machine learning, and artificial intelligence, improve the potential of mental health apps. These developments offer more individualized and efficient solutions. Additionally, concerns among users over the security and privacy of their private mental health information are growing. It can be difficult for app developers to implement strong security measures, and any security lapses could result in a drop in user adoption and trust. Furthermore, partnerships with healthcare providers can result in Increased credibility and integration into conventional healthcare systems. Apps for mental health have the potential to be supplementary resources within the larger field of mental health services. Moreover, many apps for mental health are not supported by credible scientific research. A major obstacle for app developers is establishing evidence-based practices and getting regulatory agencies and healthcare practitioners to approve them.

Segment Analysis

The global mental health apps market has been segmented based on platform type, subscription type, accessibility and engagement, and application.

Based on platform type, the market is segmented into iOS, Android, and others. The iOS segment was attributed to holding the largest market share in 2022. Biometric data from wearables or iOS devices can be integrated with certain mental health apps. Thanks to this integration, the ability to monitor physiological markers like heart rate in real-time offers further information.

The Android segment is expected to grow the fastest during the forecast period. Licensed therapists can be contacted through video chats or messaging by users of certain Android mental health apps that provide teletherapy. This remote help option improves access to quality mental health care.

The global mental health apps market has been segmented based on subscription type into free apps and paid apps. The paid apps segment was expected to hold the largest market share in 2022. High-end personalization capabilities are often available in paid mental health apps, enabling users to customize therapies to their requirements and preferences. Tailoring improves mental health services' efficacy by drawing clients who value individualized attention.

The free apps category is the fastest growth. A larger audience can receive mental health resources through free subscription models, including those who might not have the money to pay for premium services. This element of affordability encourages greater adoption.

Based on accessibility and engagement, the global mental health apps market has been segmented into mobile apps, web-based apps, and gamified apps. In 2022 the mobile apps segment was anticipated to have the highest market share. Mental health applications frequently include multilingual support, enabling users to access content and therapies in their preferred language to reach a larger audience.

The category with the fastest growth is web-based apps. Text-to-speech features are integrated into several web-based mental health apps, enabling users to request an audio reading of app material. Users who have trouble reading or seeing will benefit from this feature.

Based on application, the global mental health apps market has been segmented into depression & anxiety management, meditation management, stress management, wellness management, addiction disorder, and others. The category for depression and anxiety treatment was predicted to hold the largest market share in 2022. The personalized features of many depression and anxiety management apps let users customize therapies to meet their unique requirements. People looking for specialized mental health support might relate to the emphasis on self-care and customized approaches.

The segment of meditation management is expanding at the quickest rate. Users looking for remedies for insomnia and better sleep quality increasingly use meditation apps containing sleep-specific meditation sessions. Guided meditation is a good way to relax the mind and improve sleep.

Browse In-depth Market Details [Table of Content, List of Figures, List of Tables] of Mental Health Apps Market Research Report

Regional Analysis

Based on region, the global mental health apps market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The European mental health apps market comprises Germany, France, the UK, Italy, Spain, and the Rest of Europe. Asia-Pacific's mental health apps market has been segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia-Pacific. The Rest of the World's mental health apps market comprises the Middle East, Africa, and Latin America.

The North American regional sector maintained the largest market share for mental health apps. North America offers a regulatory environment largely favorable to digital health solutions, especially in the United States and Canada. The integration of mental health apps into healthcare systems can be facilitated, and innovation can be encouraged by more precise rules and regulations.

Moreover, the European market has been persistently growing over the forecast period. Europe is renowned for having highly developed technology infrastructure, and both the general public and healthcare professionals are adopting digital health at a rapid pace. This technologically sophisticated setting facilitates the acceptance and integration of mental health apps.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. A sizable and varied population with a range of mental health problems resides in the Asia Pacific area. With solutions suited to certain cultural, linguistic, and demographic situations, mental health applications have the chance to serve this diverse population.

Furthermore, the Rest of the world's mental health apps market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the region's need to improve access to mental health resources, the youth population embracing technology, urbanization, lifestyle changes, global mental health initiatives, and increasing smartphone penetration are all contributing factors to the market expansion.

Key Findings of the Study

• The global mental health apps market is expected to reach USD 23.77 billion by 2032, at a CAGR of 15.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. Incorporating mental health initiatives into larger public health programs is a recent development in some Asia-Pacific nations. Government initiatives and assistance can facilitate the inclusion of mental health apps in local healthcare systems.


• Based on platform type, the iOS segment was attributed to holding the largest market in 2022.


• Calm (USA), Talkspace Network (USA), 7 cups of Tea (USA), Sanvello (USA), CVS Health (USA), Happify Inc. (USA), Headspace Inc. (USA), BetterHelp (USA), Woebot (USA), NOCD Inc. (USA), Aurora Health Care (USA), Youper (USA), Simple Habit (USA), Shine (USA), Remente (Sweden), Mayo foundation for medical education and research (USA), and Others