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虚拟现实内容创作市场概览
预计虚拟现实内容创作市场在2022-2030年期间将达到2653亿美元的规模，复合年增长率为62.10%。
虚拟现实内容创作软件因其广泛的终端用户群体，在内容类应用中取得了显著进展。虚拟现实内容创作工具被广泛用作开源平台，用于创作提供沉浸式体验的内容。这些工具的开发宗旨是方便用户使用，因此预计在预测期内，虚拟现实内容创作的采用率将大幅上升。
图 1：虚拟现实内容创作市场，2018 - 2030 年（十亿美元）
来源：二手资料研究、一手资料研究、MRFR 数据库和分析师评论
全球个人对 VR 和 AR 产品等头戴式显示器 (HMD) 的需求不断增长，以及游戏和娱乐领域经济高效的 VR 设备的广泛普及，预计将推动全球虚拟现实内容创作市场的增长。此外，由于不同终端用户对精致客户体验营销策略的需求激增，营销领域对 VR 内容的需求也在增加。然而，发展中经济体对使用 VR 设备的好处缺乏认识，预计会在一定程度上抑制全球市场的增长。
市场细分
全球虚拟现实内容创作市场已根据内容类型、组件、最终用户和地区进行了细分。
按内容类型，市场细分为视频、360 度照片和游戏。
按组件，市场细分为软件和服务。
按最终用户，市场细分为房地产、旅游和酒店、媒体和娱乐、医疗保健、游戏、汽车等。
研究涉及的地区包括北美、欧洲、亚太地区、中东和非洲和南美洲。
区域分析
从地理上看，全球虚拟现实内容创作市场分为北美、欧洲、亚太地区、中东和非洲以及南美洲。
北美在 2018 年主导了全球虚拟现实内容创作市场，预计在预测期内将占据最大的市场份额。增长主要归因于发达的 IT 基础设施。此外，北美国家的高 IT 支出能力也支持了该地区虚拟现实内容创作的增长。预计亚太地区市场在预测期内将实现最高的复合年增长率，这归因于该地区各国基于 VR 的初创企业不断增加。
主要参与者
全球虚拟现实内容创作市场的特点是存在多个区域和本地提供商。市场上的一些主要参与者是：
- Blippar
- 360实验室
- 马特波特
- Koncept VR
- SubVRsive
- Panedia Pty Ltd.
- WeMakeVR
- VIAR（Viar360）
- Pixvana 公司
- Scapic
FAQs
What are the drivers rousing overall virtual reality content creation market progress in the coming period?
The importance placed on customer experience marketing strategies is predicted to garner a favourable expansion momentum.
What income capacity is projected from the virtual reality content creation market’s businesses in the years ahead?
Intensifying growth momentum is estimated to be seen in the market through the forecast period.
What CAGR prospective is anticipated for the virtual reality content creation market in the forthcoming period?
A CAGR of 76.5% is appraised to guide the market in the forecast period.
Who are the momentous contenders operational in the virtual reality content creation market?
Matterport, Koncept VR, SubVRsive, 360 Labs and Panedia Pty Ltd. are some of the top firms in the global market.
Which region is topmost in the global virtual reality content creation market in the forecast period?
The accessibility to well-developed I.T. infrastructure is estimated to reinforce the North American regions top position in the market.
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