# Set-Top Box Market

> 机顶盒 (STB) 市场研究报告信息产品类型（互联网协议电视、数字地面电视、卫星、有线、OTT 内容等）、按内容质量（高清、标清和 4K）、按服务（托管服务、交互服务）、按最终用户（商业、住宅）和按地区（北美、欧洲、亚太地区和世界其他地区）- 到 2034 年的行业预测

- **Forecast Period:** 2026-2035
- **CAGR:** 3.25%
- **2025:** USD 216.40 Billion
- **2035:** USD 297.30 Billion
- **Key Players:** CommScope (Arris), Huawei Technologies, Technicolor (Vantiva), Sagemcom, Samsung Electronics, Roku Inc., Kaon Broadband, ZTE Corporation

**Report ID:** MRFR/SEM/3177-CR · **Pages:** 100 · **Author:** Nirmit Biswas & Aarti Dhapte · **Last Updated:** September 21, 2026

**URL:** https://www.marketresearchfuture.com/reports/set-top-box-market-4597

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## Market Summary

As per MRFR analysis, the Set-Top Box Market Size was estimated at 25.3 USD Billion in 2024. The Set-Top Box industry is projected to grow from 26.7 USD Billion in 2025 to 46.6 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.7% during the forecast period 2025 - 2035.

## Market Drivers

## Driver Impact Analysis

| Driver | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Fibre-to-the-home network buildouts | +0.65% | Asia-Pacific, Europe | Medium-term | [1] |
| 4K/UHD premium content expansion | +0.50% | Global | Short-term | [4] |
| Operator platform standardization | +0.40% | North America, Europe | Medium-term | [2] |
| Government broadband subsidies | +0.35% | India, US, Brazil | Long-term | [5] |
| Multi-screen and whole-home DVR demand | +0.25% | North America | Short-term | [6] |
| Hospitality and transportation vertical growth | +0.20% | Europe, Middle East | Long-term | [7] |
| Voice-assistant integration in receivers | +0.15% | North America, Asia-Pacific | Medium-term | [8] |

### Fibre-to-the-Home Network Buildouts

Telco operators across the Asia-Pacific and Europe are investing heavily in fibre access infrastructure, directly stimulating replacement demand for IPTV-capable receivers. India's BharatNet program targets 250,000 gram panchayats with high-speed broadband by 2027, creating a greenfield installed base estimated at over 60 million IPTV-ready households [[5]](https://dot.gov.in). In Europe, Deutsche Telekom and Orange collectively plan to pass 30 million additional fibre premises between 2025 and 2030, with each fibre connection typically bundled with a managed set-top device. This infrastructure wave converts satellite-only households into hybrid or IP-only subscribers, raising both unit volumes and average selling prices for the Set-Top Box Market.

### 4K and UHD Premium Content Expansion

Major global sporting events — including the 2026 FIFA World Cup and the 2028 Los Angeles Olympic Games — are compelling pay-TV operators to upgrade their device fleets to 4K-capable hardware. ESPN's parent company committed over USD 2 billion in rights fees for 4K sports production through 2028, while the European Broadcasting Union has mandated UHD delivery for all flagship events from 2026 onward [[4]](https://ebu.ch). Each upgrade cycle translates into a device replacement event, lifting the Set-Top Box Market through both volume and price-mix improvement.

### Operator Platform Standardization

The migration toward open middleware platforms, such as the Reference Design Kit, allows operators to deploy feature updates over-the-air rather than swapping hardware. Comcast reported a 28% reduction in annual CPE operating expenditure after transitioning to its open X1 platform [[2]](https://comcastcorporation.com). Standardization also shortens time-to-market for new entrants, intensifying competitive pressure but expanding overall unit demand as smaller regional operators that previously relied on white-label devices now procure customizable, branded equipment.

### Government Broadband Subsidies

The Set-Top Box Market has a structural tailwind in public funding initiatives. The U.S. Broadband Equity, Access, and Deployment initiative committed USD 42.5 billion to last-mile connections, with the majority of these funds dedicated to fibre projects that include controlled receivers [[5]](https://dot.gov.in). Similarly to Brazil’s Norte Conectado and South Korea’s Digital New Deal, it dedicates state investment to network densification, thereby encouraging the purchase of devices at the home level.

## Restraints

## Restraints Impact Analysis

The restraint estimates below are directional indicators of growth drag and should not be subtracted linearly from the headline CAGR.

| Restraint | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Cord-cutting and subscriber erosion | –0.45% | North America, Europe | Short-term | [9] |
| Smart-TV app substitution | –0.35% | Global | Medium-term | [10] |
| EU Ecodesign and WEEE compliance costs | –0.20% | Europe | Medium-term | [11] |
| Semiconductor supply volatility | –0.15% | Global | Short-term | [12] |
| Low-cost dongle cannibalization | –0.10% | Asia-Pacific, South America | Long-term | [13] |

### Cord-Cutting and Subscriber Erosion

Between 2022 and 2025, the total number of traditional pay-TV homes in the United States fell by almost 6 million, reducing the total linear-TV subscriber base to fewer than 70 million for the first time [[9]](https://leichtmanresearch.com). Every lost subscriber eliminates one leased or purchased receiver from the active installed base, which puts direct volume pressure on the Set-Top Box Market. Operators partially offset the income loss with higher per-unit prices for 4K devices, but the net impact is still a considerable drag on volume growth in developed Western economies.

### Smart-TV App Substitution

Built-in streaming operating systems on TVs, from Samsung’s Tizen to LG’s webOS, are gradually making standalone receivers unnecessary for cord-never families. >With 2024 approaching, more than 85% of televisions supplied globally included at least one integrated streaming application [[10]](https://.tech.informa.com). This tendency narrows the addressable market of the Set-Top Box Market in non-managed pay-TV service households, especially among the younger generation in metropolitan locations.

### EU Ecodesign and WEEE Compliance Costs

European Union Regulation 2023/826 imposes standby power limits of 0.5 watts on networked consumer devices, requiring vendors to redesign power-supply architectures. Compliance redesigns add an estimated EUR 1.50–2.00 per unit in component and certification costs [[11]](https://ec.europa.eu). Coupled with Waste Electrical and Electronic Equipment take-back obligations, these regulations raise landed costs for vendors selling into the European portion of the Set-Top Box Market.

## Opportunities

## Set-Top Box Market Opportunities

### Hybrid Broadcast-OTT Devices

Operators are combining linear broadcast and streaming aggregation in single hybrid receivers, offering a unified content gateway for households. Sky’s Sky Glass platform and Deutsche Telekom’s MagentaTV One shows the potential of hybrid systems to lower subscriber churn up to 15% compared to standalone linear packages. The Set-Top Box Market will be a beneficiary as operators worldwide embrace these aggregation tactics.

### Emerging-Market IPTV Greenfields

India, Indonesia, and Nigeria collectively represent over 350 million broadband-addressable households that lack a managed receiver today. As fibre and fixed-[wireless networks](https://www.marketresearchfuture.com/reports/wireless-network-infrastructure-ecosystem-market-936) extend into tier-2 and tier-3 cities, the Set-Top Box Market in these geographies could generate incremental demand of over 40 million units annually by 2030.

### Data Monetization Through Viewership Analytics

Operators are deploying return-path data platforms that capture anonymized viewing behavior across millions of households. Targeted advertising revenue enabled by set-top analytics grew an estimated 35% year-over-year in 2024, transforming the receiver from a cost center into a revenue-generating data endpoint [[14]](https://magnite.com). This business-model shift strengthens operator willingness to subsidize hardware, indirectly supporting the Set-Top Box Market.

### Hospitality and Transportation Verticals

Hotel chains and airlines are refreshing in-room and in-seat entertainment systems with IP-connected receivers that support guest-profile personalization and content casting from mobile devices. Marriott International disclosed plans to upgrade 500,000 rooms with managed IPTV receivers by 2028, representing a concentrated procurement opportunity for the Set-Top Box Market.

### AI-Driven Content Personalization

Machine-learning recommendation engines embedded directly in receiver firmware enable operators to improve content-discovery metrics by 20–25%, boosting viewer engagement and reducing churn [[15]](https://broadcom.com). As edge [AI chipsets](https://www.marketresearchfuture.com/reports/artificial-intelligence-chipset-market-4987) decline in cost, personalization features will migrate from premium tiers to mid-range devices, broadening the addressable footprint of the Set-Top Box Market.

## Future Outlook

## Set-Top Box Market Future Outlook

### Edge AI and On-Device Intelligence

Receiver chipsets from Amlogic and Broadcom are embedding dedicated neural processing units capable of running content-recommendation and voice-interaction models directly on the device. By 2030, an estimated 60% of new receivers shipped globally will include on-device AI inference capabilities, reducing cloud compute costs for operators and enabling real-time content personalization even in bandwidth-constrained environments [[15]](https://broadcom.com). The Set-Top Box Market will increasingly differentiate on AI feature depth rather than raw decode performance.

### Cloud-Native and Thin-Client Architectures

Operators are experimenting with cloud-rendering architectures where video decoding and user-interface compositing occur in the network rather than on the device. This thin-client approach could reduce per-unit hardware costs by 30–40%, making managed receivers economically viable in price-sensitive emerging markets [[16]](https://gsmaintelligence.com). The Set-Top Box Market may see a bifurcation between premium feature-rich devices in mature economies and low-cost cloud-dependent terminals in developing regions.

### Sustainability and Circular-Economy Mandates

The European Commission's proposed extension of Ecodesign requirements to standby-mode network traffic management will affect receiver power architectures through 2030. Operators, including Vodafone and BT, have committed to carbon-neutral CPE supply chains by 2035, prompting device vendors to adopt recycled plastics and modular designs that facilitate refurbishment [[11]](https://ec.europa.eu). These sustainability imperatives will reshape bill-of-materials decisions across the Set-Top Box Market.

### Platform Convergence and Super-Aggregation

The boundary between managed receivers and retail [streaming devices](https://www.marketresearchfuture.com/reports/streaming-devices-market-21745) continues to blur as operators license their platforms to third-party hardware. Comcast's licensing of the X1 operating system to Cox and Rogers, and Sky's partnership with Samsung to embed the Sky Glass interface in select television models, signal a future where the Set-Top Box Market increasingly generates revenue through software licensing alongside hardware sales [[17]](https://skygroup.sky).

## Segment Insights

### 按应用划分：视频流（最大）与游戏（增长最快）

机顶盒市场的应用领域出现了显着的分歧。其中，视频流占据主导地位，由于消费者越来越多地转向 Netflix 和 Hulu 等 OTT 平台，占据了很大一部分市场份额。与此同时，游戏虽然目前的份额较小，但随着游戏机和云游戏平台在直接通过机顶盒将用户连接到游戏机级体验方面获得牵引力，显示出快速增长。

视频流：主导 vs. 游戏：新兴

视频流仍然是机顶盒市场的主导应用，其特点是与各种提供点播内容的平台集成。该细分市场吸引了具有不同观看偏好的用户，从而提供个性化体验。相比之下，在云游戏创新和对跨平台兼容性日益增长的需求的推动下，游戏作为一个新兴细分市场脱颖而出。随着游戏玩家越来越寻求连接性和高质量图形，支持游戏应用程序的机顶盒正在迅速发展以满足这些需求，将自己定位为重要的游戏中心。

### 按最终用途：住宅（最大）与商业（增长最快）

在机顶盒市场中，不同终端用途细分市场的市场份额分布表明，住宅细分市场占据最大份额。这种主导地位可归因于对家庭娱乐解决方案的高需求，导致机顶盒的采用持续增加。相比之下，在企业和公共机构对数字内容交付的需求不断增长的推动下，商业领域正在迅速获得关注，进一步使市场格局多样化。

最终用途：住宅（主要）与商业（新兴）

住宅市场的特点是拥有大量依赖机顶盒提供流媒体服务、传统广播和交互式观看体验的用户。随着智能电视的普及和追剧趋势，这一细分市场拥有强大的市场地位。另一方面，商业领域正在迅速兴起，特别是在酒店、零售和企业环境等领域，这些领域对数字标牌和客户娱乐系统的需求变得至关重要。该细分市场的增长是由增强连接性和内容交付的技术进步推动的，使其成为对提供商有吸引力的领域。

### 按技术分类：卫星电视（最大）与互联网协议电视（增长最快）

机顶盒市场主要由卫星电视主导，卫星电视通过提供多样化的内容来迎合广大观众，因此占据了很大的市场份额。其次是有线电视，为家庭提供可靠的服务，而数字地面电视则以较低的成本提供重要的区域频道。互联网协议电视虽然目前是最小的细分市场，但由于互联网连接的增加和消费者对点播内容偏好的增加，正在迅速获得关注。

技术：卫星电视（主导）与互联网协议电视（新兴）

卫星电视由于其广泛的覆盖范围和提供广泛频道和服务的能力，吸引了广泛的人群，仍然是机顶盒市场的主导者。其可靠的基础设施可提供一致的服务质量，这对于客户满意度至关重要。相比之下，互联网协议电视是一股新兴力量，受到流媒体服务和数字平台转变的推动。随着消费者越来越青睐内容选择的灵活性和多样性，宽带技术的进步和观看习惯的改变推动了这一细分市场的增长。

### 按外形尺寸：独立式（最大）与集成式（增长最快）

在机顶盒市场中，外形尺寸部分的市场份额分布主要由独立设备主导，由于其灵活性和易用性，独立设备继续占据主导地位。然而，由于技术进步增强了集成机顶盒的功能，因此集成机顶盒已经获得了巨大的关注。便携式设备虽然市场份额较小，但也在寻求移动性和便利性的消费者中找到了自己的定位。

独立（主导）与集成（新兴）

独立机顶盒因其卓越的灵活性和易于安装而受到认可，吸引了广泛的人群。它们通常具有高端功能并提供与各种平台的广泛兼容性，使其成为传统用户的首选。另一方面，将流媒体功能与传统广播服务相结合的集成机顶盒正在迅速流行。他们通过消除对多个设备的需求来简化用户体验的能力正在推动该细分市场的增长。智能功能和增强连接选项等新兴技术正在帮助集成解决方案吸引更广泛的受众，使其成为不断发展的市场中的重要参与者。

### 按连接性：无线（最大）与混合（增长最快）

机顶盒市场的连接部分主要由无线技术主导，无线技术满足了媒体消费对灵活性和便利性日益增长的需求。无线连接提供与多个设备和平台的无缝集成，使其成为重视移动性的用户的首选。相反，有线连接因其可靠性和稳定的性能而保留了忠实的用户群，特别是在高速互联网必不可少的环境中。因此，市场份额分布反映了对无线解决方案的强烈倾向，同时也为有线系统留出了空间。

无线（主导）与混合（新兴）

无线连接凭借其无与伦比的便利性和用户友好的功能，巩固了其作为机顶盒市场主导力量的地位，使消费者无需繁琐的电缆即可连接他们的设备。相比之下，混合连接正在迅速兴起，结合了有线和无线技术的优点。该细分市场对那些希望有线连接的可靠性同时享受无线设置的灵活性的用户很有吸引力。随着越来越多的家庭习惯流媒体服务和点播内容，对混合解决方案的需求预计将会增加，为用户提供两全其美的服务。

## Regional Market Share Analysis

## Regional Market Share Analysis

| Region | Key Metric | Primary Investment Themes |
| --- | --- | --- |
| North America | 31.3% share (2025) | 4K fleet upgrades, broadband bundling |
| Europe | USD 57.35 Billion (2025) | IPTV migration, Ecodesign compliance |
| Asia-Pacific | 4.40% CAGR (2026–2035) | Fibre buildouts, emerging-market IPTV |
| South America | USD 11.90 Billion (2025) | DTT digitization, government subsidies |
| Middle East & Africa | 3.55% CAGR (2026–2035) | Satellite DTH, hospitality modernization |
| Total | USD 216.40 Billion (2025) | — |

The Set-Top Box Market exhibits pronounced regional variation shaped by broadband maturity, regulatory frameworks, and content-licensing ecosystems.

### North America

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| United States | 72.5% of regional share | Cable MSO 4K upgrades |
| Canada | USD 12.95 Billion (2025) | Telco IPTV bundling |
| Mexico | 3.10% CAGR (2026–2035) | DTT digitization mandate |

The United States remains the largest single-country contributor to the Set-Top Box Market, where operators such as Comcast and Charter drive device refresh cycles tied to 4K content rights. Canada's Bell Fibe and Telus Optik platforms sustain steady IPTV receiver procurement, while Mexico's ongoing digital terrestrial transition creates replacement demand as analog shutoffs extend to secondary cities [[6]](https://fcc.gov).

### Europe

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Germany | 22.0% of regional share | Deutsche Telekom fibre push |
| United Kingdom | USD 10.85 Billion (2025) | Sky Glass hybrid platform |
| France | 3.65% CAGR (2026–2035) | Orange FTTH expansion |
| Italy | USD 5.20 Billion (2025) | TIM IPTV migration |
| Spain | 3.30% CAGR (2026–2035) | Movistar Plus+ integration |
| Nordic Countries | USD 4.10 Billion (2025) | High broadband penetration |
| Russia | 3.40% CAGR (2026–2035) | Domestic platform substitution |
| Rest of Europe | USD 7.50 Billion (2025) | Eastern Europe DTT modernization |

Europe's Set-Top Box Market is shaped by aggressive fibre deployment and stringent energy regulations. France leads in IPTV penetration, with over 22 million fibre subscribers receiving managed receivers from Orange and Bouygues [[11]](https://ec.europa.eu). The United Kingdom's transition from Sky Q to the IP-native Sky Glass line demonstrates the broader European shift toward streaming-integrated devices.

### Asia-Pacific

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| China | 36.5% of regional share | IPTV mandate for China Telecom, China Unicom |
| India | 5.10% CAGR (2026–2035) | BharatNet fibre expansion |
| Japan | USD 8.60 Billion (2025) | 4K BS broadcast adoption |
| South Korea | 4.25% CAGR (2026–2035) | KT and SK Broadband IPTV |
| ASEAN | USD 6.40 Billion (2025) | Fixed-wireless broadband growth |
| Rest of Asia-Pacific | 3.80% CAGR (2026–2035) | Satellite DTH in rural areas |

Asia-Pacific's share of the Set-Top Box Market is expanding rapidly, with China's three state-owned telcos deploying over 400 million IPTV connections by 2025. India represents the region's most dynamic growth story, as the transition from free-to-air DTH to managed IPTV receivers accelerates in states with newly deployed fibre infrastructure [[5]](https://dot.gov.in).

### South America

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Brazil | 58.0% of regional share | DTT digitization, pay-TV bundling |
| Argentina | USD 1.85 Billion (2025) | Satellite DTH replacement |
| Rest of South America | 3.20% CAGR (2026–2035) | Government digital inclusion programs |

Brazil dominates the South American Set-Top Box Market, with operators such as Claro and Vivo procuring hybrid receivers that combine satellite reception with broadband-delivered streaming. Argentina's economic volatility constrains consumer upgrade cycles, though satellite DTH remains the primary delivery platform in provincial markets.

### Middle East & Africa

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Saudi Arabia | 28.0% of regional share | Vision 2030 digital infrastructure |
| UAE | USD 2.40 Billion (2025) | Hospitality IPTV modernization |
| South Africa | 3.45% CAGR (2026–2035) | MultiChoice DTH expansion |
| Egypt | USD 1.30 Billion (2025) | Government DTT transition |
| Rest of MEA | 3.60% CAGR (2026–2035) | Satellite DTH rural coverage |

The Middle East & Africa Set-Top Box Market is anchored by satellite DTH platforms that serve dispersed rural populations. Saudi Arabia's Vision 2030 program is channeling investment into smart-city infrastructure that includes managed IPTV systems for residential developments, while the UAE's hospitality sector generates concentrated receiver procurement demand [[7]](https://cst.gov.sa).

## Competitive Benchmarking

## Competitive Benchmarking

The Set-Top Box Market exhibits moderate concentration, with the top five vendors collectively accounting for an estimated 35–42% of global revenue. The Herfindahl-Hirschman Index sits in the moderately concentrated range, reflecting a mix of global CPE specialists and regional device manufacturers. Competition centers on platform software capabilities, energy efficiency, and operator relationship depth.

| Company | Est. Revenue Share Range | Key Offerings | Strategic Positioning |
| --- | --- | --- | --- |
| CommScope (Arris) | ~8–11% | IPTV gateways, cable set-top platforms | North America cable MSO incumbent |
| Huawei Technologies | ~7–10% | Hybrid IPTV receivers, fibre CPE | Asia-Pacific and MEA telco partner |
| Technicolor (Vantiva) | ~6–9% | Android TV devices, satellite receivers | European operator specialist |
| Sagemcom | ~5–8% | Broadband gateways, hybrid STBs | French and European telco focus |
| Samsung Electronics | ~4–7% | Smart media receivers, Tizen ecosystem | Retail and managed-device crossover |
| Roku Inc. | ~3–6% | Streaming players, operator-licensed OS | Retail streaming and operator licensing |
| Kaon Broadband | ~3–5% | Cable and IPTV receivers | Korean and APAC operator contracts |
| ZTE Corporation | ~3–5% | IPTV terminals, fibre ONT-STB combos | China telco integrated CPE |
| Apple Inc. | ~2–4% | Apple TV streaming device | Premium retail ecosystem play |
| Amazon (Fire TV) | ~2–4% | Fire TV Stick, operator editions | Retail and operator co-branded devices |

## Recent News & Developments

## Recent News & Developments

- [Technicolor](https://www.vantiva.com/resources/technicolor-connected-home-deploys-next-generation-android-tv-set-top-boxes-for-tim/) (Vantiva) (September 2022 ): Completed a corporate restructuring separating its connected-home division, enabling dedicated R&D investment in next-generation Android TV receiver platforms for operator customers [[20]](https://vantiva.com).
- European Commission (May 9, 2025, ): Published implementing guidelines for Regulation 2023/826, establishing 0.5-watt standby power limits for networked consumer equipment, including set-top receivers, effective January 2025 [[11]](https://ec.europa.eu).
- [Amazon](https://www.amazon.co.uk/Set-Top-Boxes/s?k=Set+Top+Boxes) (October 2023 ): Released the Fire TV Stick 4K Max (2nd generation) with an upgraded quad-core processor and ambient display mode, targeting cord-cutting households, replacing managed operator devices [[22]](https://aboutamazon.com).

## Frequently Asked Questions

**Q: How does chipset selection affect total cost of ownership for operators deploying managed receivers?**
A: Chipset choice determines decode capability, power draw, and AI feature support, directly influencing device lifespan and software-maintenance costs. Operators selecting system-on-chips with integrated Wi-Fi and neural processing units typically achieve 15–20% lower five-year TCO [15].

**Q: What procurement criteria should hospitality buyers prioritize when sourcing IPTV receivers?**
A: Hospitality buyers should prioritize headend compatibility, remote device management, and guest-profile casting support. Centralized provisioning platforms reduce on-site technician visits and lower per-room operating costs over the contract period [7].

**Q: How do licensing fees for Android TV compare with proprietary Linux stacks for mid-tier operators?**
A: Android TV eliminates upfront middleware licensing but requires per-unit Google certification fees and app-store revenue sharing. Proprietary Linux avoids these fees but demands higher in-house development resources [2].

**Q: What role does Wi-Fi 7 play in next-generation receiver architectures?**
A: Wi-Fi 7 enables multi-link operation and 320 MHz channels, supporting simultaneous 4K streams to multiple displays without dedicated Ethernet cabling. This reduces installation complexity in multi-room residential deployments [19].

**Q: How are return-path data regulations affecting operator advertising strategies on managed devices?**
A: GDPR and state-level privacy laws require explicit viewer consent for behavioral data collection, limiting addressable advertising scale. Operators are adopting on-device anonymization to maintain targeting accuracy within regulatory boundaries [14].

**Q: What battery and power-supply innovations address European Ecodesign standby limits?**
A: Vendors are deploying GaN-based power supplies and deep-sleep network-wake protocols to meet the 0.5-watt standby requirement while maintaining instant-on responsiveness [11].

**Q: How do cloud-DVR platforms change the hardware requirements for next-generation receivers?**
A: Cloud DVR shifts storage and transcoding to operator data centers, eliminating the need for internal hard drives and reducing device thermal output. This enables smaller, fanless enclosures that lower manufacturing and shipping costs [16].


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