Population Health Management Market

Research Methodology on Population Health Management Market

Introduction

Population health management (PHM) is a holistic system of healthcare that seeks to improve public health outcomes by engaging individuals, families, and communities in preventive care and self-management of chronic conditions (KHAN, 2020). The purpose of PHM is to improve care coordination and access to care, enhance the quality of life, improve care outcomes, and reduce costly readmissions and healthcare delivery costs. It is a collaborative, multidisciplinary approach that emphasizes the integration of clinical, technological, and organizational elements to identify, manage, and monitor population health concerns.

The market intelligence report titled “Population Health Management Market – Global Analysis and Forecast to 2023-2030”, provides a comprehensive overview of the global Population Health Management (PHM) market. The report brings together several factors contributing to and influencing the growth of the market, including market drivers, restraints, opportunities, and challenges. It provides top-level market intelligence, segmentation, and analysis at a global, regional, and country level.

Background

Population health management is a strategic concept to address healthcare system challenges, improve health outcomes, and lower costs. It seeks to address the system’s shortcomings by making use of various components and strategies that enable providers to effectively collaborate, manage, and coordinate care. It is a comprehensive approach that integrates the use of data, information technology, and creative thinking to identify, manage, and monitor population health issues.

The global PHM market is seeing rapid advancements in technologies such as artificial intelligence, predictive analytics, and machine learning, which are helping to improve patient care and maximize efficiency. These solutions are enabling providers to track and aggregate data from multiple sources such as electronic health records (EHRs), medical devices, health information exchanges (HIEs), remote patient monitoring, and other health-related data sources. The prevalence of these technologies is expected to have a positive impact on the market over the forecast period.

Research Objectives

This research proposal aims to assess the forces driving the market, market trends and opportunities, and the possible restraints, and to analyse the overall future growth of the population health management market. Specifically, the research has the following objectives:

• To map and analyze the competitive landscape of the global Population Health Management Market.
• To segment the market into categories according to product type and sales channel.
• To identify major players and their market share in the global market.
• To assess the impact of the market drivers and constraints on the market’s growth.
• To study the value chain of the Population Health Management Market and assess the market dynamics such as current trends and opportunities.
• To analyze the global market for Population Health Management concerning product type, sales channel, end user, and region.

Research Methodology

This research project adopts a mixed research methodology. The primary research consists of a survey of key stakeholders, industry experts, and end users, as well as interviews with industry representatives. Secondary research based on published materials is conducted to fill in the gaps and provide a deeper understanding of the key factors affecting the market.

1. Research Design

The research design for this project is a descriptive research design, which is used for describing the characteristics of a population through both qualitative and quantitative means. Descriptive research designs can be used to look at relationships between variables as well as to provide a comprehensive overview of the population. The descriptive research design adopted for this project is intended to uncover the market segmentation, size, growth rate, competitive landscape, major players, and current and future trends of the population health management market. This research design has been chosen because it allows for a comprehensive analysis of the market. Furthermore, it also provides a basis for making accurate predictions and forecasts.

2. Sampling and Data Collection

The population of this research project is global population health management industry professionals, including health professionals, hospitals, patients, and related public and private players. Sampling is conducted using a non-probability method of convenience sampling which is carried out from an online survey. This sampling method does not include any random selection process and instead relies on the selection of participants who are considered (conveniently) accessible and willing to be involved in the research.

The survey and interviews conducted with industry experts and end users, along with data gathered through an online database such as Market Watch, EMRs, HIMSS Dashboards, and Factiva, form the primary data source for this research. Secondary sources include published materials from industry-related reports, journals, books, and articles.

3. Data Analysis

The data gathered is analyzed through both quantitative and qualitative methods. Quantitative data analysis is carried out using descriptive statistics to provide summary measures of the data such as means, frequencies and percentages. Qualitative data analysis is also conducted using thematic analysis to systematically identify, analyze, and interpret patterns in the data. All the data is analyzed to examine the nature of relationships between variables, develop insights, and draw relevant conclusions from the data.

Conclusion

This research proposal has outlined a comprehensive research methodology for assessing the drivers and restraints of the population health management market. The project benefits from a thorough data-gathering process and data analysis through quantitative and qualitative methods. The proposed research analyses and study the value chain of the market and assess the market dynamics such as current trends and opportunities. The result of the research provides a comprehensive overview of the global Population Health Management market.