In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research process. CEOs, CTOs, VPs of Product Management, chief revenue officers, and heads of customer success from HR payroll software suppliers, HCM suite providers, and payroll outsourcing companies were examples of supply-side sources. CHROs, VPs of HR, payroll directors, managers of compensation and benefits, finance controllers, and IT decision-makers from Fortune 500 companies, mid-market businesses, professional employer organizations (PEOs), and industry verticals such as healthcare, retail, manufacturing, financial services, and technology comprised demand-side sources. In addition to gathering information on cloud migration patterns, integration requirements with HCM/ERP systems, pricing model preferences (subscription vs. perpetual license), and compliance automation requirements, primary research validated market segmentation and corroborated product roadmap deadlines.
Primary Respondent Breakdown:
By Designation: C-level Primaries (32%), Director Level (35%), Others (33%)
By Region: North America (32%), Europe (30%), Asia-Pacific (28%), Rest of World (10%)