In order to get qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research phase. CEOs, vice presidents of manufacturing, heads of plant operations, and commercial directors from suppliers of raw materials, resin, and engineered stone were examples of supply-side sources. Architects, interior designers, kitchen and bath dealers, building contractors, procurement managers from home improvement stores, and facilities managers from commercial developers and hospitality organizations were examples of demand-side providers. Market segmentation, production capacity expansions, and information on price tactics, distribution channel dynamics, and specification patterns were all corroborated by primary research.
Primary Respondent Breakdown:
By Designation: C-level Primaries (32%), Director Level (31%), Others (37%)
By Region: North America (32%), Europe (30%), Asia-Pacific (33%), Rest of World (5%)