In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research process. CEOs, CTOs, VPs of Product Development, heads of Healthcare Verticals, and commercial directors from digital payment solution providers, fintech firms, healthcare IT suppliers, and payment gateway service providers were examples of supply-side sources. Chief financial officers, revenue cycle directors, directors of health information technology, procurement leads from hospital systems, integrated delivery networks (IDNs), specialty clinics, health insurance payers, and pharmacy benefit managers were examples of demand-side sources. Market segmentation, product roadmap dates, enterprise adoption trends, price models, API integration issues, and reimbursement processing workflows were all corroborated by primary research.
Primary Respondent Breakdown:
By Designation: C-level Executives (28%), Director Level (32%), Vice Presidents (22%), Others (18%)
By Region: North America (32%), Europe (30%), Asia-Pacific (28%), Rest of World (10%)