# 美食旅游市场

> 烹饪旅游市场研究报告按活动类型（美食之旅、烹饪课程、品酒、农场到餐桌体验、美食节）、按目标受众（美食爱好者、旅行者、家庭、情侣、企业团体）、按旅游时长（日间旅行、短途旅行、延长旅行）、按烹饪重点（地方美食、区域美味、国际风味、米其林星级餐厅、街头美食）、按预订渠道（在线旅游代理商（OTA）、旅游运营商、直接预订）以及按地区（北美、欧洲、南美、亚太、中东和非洲） - 预测到2035年

- **Forecast Period:** 2025 - 2035
- **CAGR:** 6.59%
- **2024:** $ 235.11 Billion
- **2025:** $ 250.61 Billion
- **2035:** $ 474.5 Billion
- **Key Players:** Airbnb (US), Tripadvisor (US), Culinary Tours (US), G Adventures (CA), Intrepid Travel (AU), Context Travel (US), EatWith (IL), Taste of Travel (AU), Foodie Tours (US)

**Report ID:** MRFR/CG/36115-HCR · **Pages:** 100 · **Author:** Pradeep Nandi · **Last Updated:** August 24, 2026

**URL:** https://www.marketresearchfuture.com/reports/culinary-tourism-market-38077

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## Market Summary

## Global Culinary Tourism Market Overview

Culinary Tourism Market Size was estimated at 235.11 (USD Billion) in 2024. The Culinary Tourism Market is expected to grow from 250.61 (USD Billion) in 2025 to 445.16 (USD Billion) by 2034. The Culinary Tourism Market CAGR (growth rate) is expected to be around 6.59% during the forecast period (2025 - 2034).

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Key Culinary Tourism Market Trends Highlighted**

A growing emphasis on sustainability, individuality, and authenticity are some of the major trends in culinary tourism. Immersion programs that let visitors engage with local customs and cultures are becoming more and more popular. Farm-to-table eating, culinary workshops, and food excursions have all increased as a result.

Sustainable culinary methods, like organic farming and ethical sourcing, are also becoming more and more popular. Additionally, travelers are looking for individualized experiences catered to their dietary requirements and preferences.

For example, there has been a notable increase in the demand for vegan and gluten-free restaurants and culinary tours. As customers get more discriminating and health-conscious, this tendency is predicted to continue.

**Culinary Tourism Market Drivers**

**Culinary Tourism Market: Rising Health Consciousness and Growing Disposable Income Fuel Market Growth**

Expansion in the Culinary Tourism Market is happening at an alarming rate. It's mainly attributed to different factors that lead to such broad expansion of the market. In the contemporary world, people want to live healthily, and there are health-conscious consumers.

Such individuals want to have satisfactory culinary experiences that involve using fresh and organic products. Farm to table dining experiences and culinary schools teaching how to prepare these foods have sprouted up because of this desire.

Additionally, people have become economically stable and the middle class have some disposable cash that they expend on leisure and travelling to have the culinary tours. The media has also played a role in the expansion of the Culinary Tourism Market.

People want to share different things about food with others on social media and other forms of media. As a result, they share their happy experiences and display their visited destinations.

Following this, other individuals affect a like experience irrespective of their geographical location. They can travel together to these destinations through networking.

**Experiential Travel and Authenticity Drive Market Expansion**

For a long time, food-oriented tourism was associated with satisfying the needs of tourists with food. However, escalating competition in the tourism market resulted in a shift to greater versatility, prompting tourists to seek unique experiences.

As a part of the experience field, which determined tourism's development thanks to "motion, emotion, and devotion," culinary tourism became one of the driving forces of demand. Its popularity is attributable to the opportunities provided by this form of tourism to become a participant in the life of a small region.

Thus, "tourists and hosts interact as friends and not like other people." The primary motivation behind culinary tourism is a desire to look for the greatest authenticity. The culinary experience implies learning about the traditions, life, and culture of people through their cuisine and food preparation techniques.

**Government Initiatives and Infrastructure Development Support Market Growth**

Governments all over the world are speaking out in favor of the development of such a tourist direction as culinary tourism and taking concrete steps to support it. For example, one of the trends in support of the culinary tourism market is the financial assistance that some regions are providing to schools, colleges, and employment training programs to promote the increase in the number of professionals in the field.

Another significant type of work in which regions participate is the promotion of culinary tourism and the direction to hold local food festivals, shows, and other culinary events.

An equally effective and relevant direction of support and development is the infrastructure for using and being in culinary tourism regions, including the creation of necessary accommodations, entertainment establishments, and improvement of the transportation system.

It is very easy for tourists to move from one dish to another using transport or stay in one entertainment center, and several others visit the attractions that the study of the historical and cultural component of the region can provide.

**Culinary Tourism Market Segment Insights**

**Culinary Tourism Market Activity Type Insights**

The Culinary Tourism Market is a rapidly growing sector, particularly around the diverse offerings within the Activity Type category. Among these activities, Food Tours represented a substantial share of the market, valued at 50.0 USD Billion in 2023 and anticipated to grow to 90.0 USD Billion by 2032, showcasing its appeal as a primary option for travelers seeking authentic culinary experiences.

Cooking Classes, valued at 40.0 USD Billion in 2023, were gaining traction, reflecting the desire of tourists to engage hands-on with local cuisine and culinary techniques, expected to rise to 70.0 USD Billion by 2032.

Wine Tastings, another significant component, started at 30.0 USD Billion in 2023 and are also predicted to increase to 55.0 USD Billion by 2032, driven by the growing interest in regional wine production and tasting experiences.

Farm-to-Table Experiences, valued at 40.0 USD Billion in 2023, promoted sustainability and local agriculture, appealing to consumer preferences for fresh and ethically sourced food, and this segment is expected to reach 65.0 USD Billion by 2032.

Gastronomic Festivals, which had a valuation of 46.92 USD Billion in 2023, also played a vital role in enhancing the culinary tourism landscape, as they offered travelers the opportunity to immerse themselves in the rich tapestry of regional foods and cultural festivities, with expectations of growth to 77.4 USD Billion by 2032.

Overall, the Culinary Tourism Market revenue reflects a significant positive trend driven by consumer demand for authentic regional food experiences, showing diversity in engagement from casual tastings to immersive cooking experiences, thereby presenting both opportunities and challenges for stakeholders within the Culinary Tourism Market.

This market segmentation illustrates not only the variety of activities available but also aligns with growing trends emphasizing sustainability, experience over mere consumption, and cultural exchange through food, which together forge a promising future for culinary tourism.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Culinary Tourism Market Target Audience Insights**

The Culinary Tourism Market showcases a diverse Target Audience comprising Foodies, Travelers, Families, Couples, and Corporate Groups, each contributing uniquely to the market landscape. Foodies play a significant role as they seek authentic dining experiences and local cuisines, driving demand for culinary-related travel.

Travelers, encompassing a broad spectrum of individuals, are increasingly motivated by gastronomy, making food a central theme in their journeys. Families represent another important segment, with an emphasis on activities that involve cooking classes and cultural explorations, fostering shared experiences.

Couples, often seeking romantic getaways, show a significant inclination toward fine dining and food-centric adventures. Meanwhile, corporate groups are recognizing culinary tourism as an opportunity for team building and client entertainment, enhancing overall engagement through experiential dining.

As the Culinary Tourism Market continues to expand, understanding these distinct audiences enables stakeholders to tailor offerings that meet specific preferences, fueling market growth and driving innovative culinary experiences.

Investing in these insights can present numerous opportunities, aligning services with evolving consumer expectations in the culinary tourism sector.

**Culinary Tourism Market Tour Duration Insights**

The Culinary Tourism Market is experiencing notable growth, with a significant focus on the Tour Duration segment. The market segmentation reveals a clear division among various durations, with Day Trips, Short Breaks, and Extended Tours catering to diverse traveler preferences.

Day Trips are increasingly popular for those seeking quick culinary escapes, while Short Breaks allow for deeper exploration of regional cuisines within a limited timeframe.

Extended Tours often dominate in terms of engagement as they provide an immersive experience, offering travelers an opportunity to indulge in local cultures and cuisines over an extended period. Key growth drivers include the rising trend of experiential travel and the growing emphasis on culinary heritage and gastronomy.

However, the market also faces challenges such as fluctuating travel restrictions and economic uncertainties, but these create opportunities for innovative culinary experiences that attract food lovers.

Overall, the Culinary Tourism Market statistics reflect a landscape rich in varied experiences shaped by Tour Duration preferences and an ongoing demand for culinary adventures.

**Culinary Tourism Market Culinary Focus Insights**

Within this market, the Culinary Focus segment encompasses diverse culinary experiences, including Local Cuisine, Regional Delicacies, International Flavors, Michelin-starred restaurants, and Street Food. Local Cuisine plays a pivotal role as travelers seek authentic food experiences that reflect the culture and traditions of a destination.

Regional Delicacies attract those who wish to explore unique tastes specific to certain areas, while International Flavors cater to the diverse palates of globe-trotters exploring global culinary landscapes. Michelin-Starred Restaurants have garnered substantial attention, often driving high-end culinary tourism due to their prestige and exceptional dining experiences.

Additionally, Street Food remains significant as it provides travelers with the chance to engage directly with local life and savor cost-effective meals that highlight local ingredients and flavors.

These segments collectively shape the Culinary Tourism Market dynamics, presenting opportunities for operators and stakeholders to innovate and cater to evolving consumer preferences.

**Culinary Tourism Market Booking Channel Insights**

The Culinary Tourism Market has shown substantial growth in the Booking Channel segment, with a notable shift towards digital solutions in recent years.

Tour Operators continue to play a significant role in providing curated experiences, catering to specific culinary interests and enhancing consumer engagement. Meanwhile, Direct Bookings are favored for their cost-effectiveness, enabling travelers to bypass intermediaries for personalized arrangements.

The Culinary Tourism Market revenue growth is influenced by the increasing awareness of diverse cuisines and local food experiences worldwide. Moreover, market growth is driven by evolving consumer preferences for unique travel experiences that emphasize regional flavors and culinary traditions.

While the rise of digital platforms enhances market accessibility, challenges such as the need for better regulatory frameworks and competition among booking channels persist. Overall, the segmentation within the Culinary Tourism Market showcases a dynamic interplay between technology adoption, consumer behavior, and the diverse offerings linked to culinary experiences.

**Culinary Tourism Market Regional Insights **

The Regional segmentation of the Culinary Tourism Market showcases varied dynamics across different regions, highlighting the diversity within this market. In 2023, North America held a significant valuation of 60.0 USD Billion, while Europe led the market with a valuation of 70.0 USD Billion, indicating its popularity as a culinary destination.

Asia Pacific followed with a noteworthy valuation of 40.0 USD Billion, reflecting a growing interest in diverse culinary experiences. South America, valued at 20.0 USD Billion, contributed steadily, showcasing emerging culinary scenes.

The Middle East and Africa, valued at 16.92 USD Billion, illustrated potential growth opportunities due to rising culinary tourism initiatives. The notable growth in North America and Europe can be attributed to their established food cultures and the influx of food travelers.

Overall, the insights derived from the Culinary Tourism Market data illustrate how regional preferences and cultural richness contribute to market growth, serving as key drivers for culinary exploration and tourism.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Culinary Tourism Market Key Players And Competitive Insights**

As one of the key players on the market, Airbnb entered the culinary tourism market with its new platform . New project lets tourists to experience authentic local meals and cuisine from different countries by doing it anywhere. They may be located in Japan and cook Italian.

Main benefice is that meals are made by locals or national chefs, which can provide customers with unique and original experience.

Tiny little cozy cafe serving heel salad does not have any sections to visit, that is the reason why chefs share their favorite surroundings to cook or do other team tasks.

Moreover, new platform is a good start for travelers to try an online cooking class to have best experience of trying real lobster in Cuba. Main feature of the platform that it includes cooking courses and master classes, where customers can learn and enrich unfamiliar receipts.

Another new project that goes like a post in drugstores – Cookly

Another major player is the Project Schedule. The new establishment was opened in 2015 and now runs more than 8161 classes, from new fish cutting to how to cook a national Shanghai beat soup. Their online courses range from selling fish and cleaning it to cooking cattle squads in Argentina.

The platform invites top professional cooks and chefs to give lectures live on how to cook Russian bone brands or how to cook galettes with them.

GetYourGuide

It is another firm widely known to sell travel, gave 25,000 tours to Conducted 2 million people in 2000 cities of the world. Plugin aims to small tours from the food and vodka of Tallinn for $ 45 per person to the food tour in Seville for $ 50.

**Key Companies in the Culinary Tourism Market Include**

### Culinary Tourism Market Industry Developments

- **Q2 2024: Airbnb launches new 'Culinary Experiences' platform to tap into food tourism boom** Airbnb announced the launch of its dedicated 'Culinary Experiences' platform, allowing travelers to book food-focused tours, cooking classes, and chef-led dining events in over 50 countries, aiming to capture a larger share of the growing culinary tourism market.
- **Q3 2024: Accor partners with TasteAtlas to offer exclusive gastronomic tours across Europe** Accor signed a strategic partnership with TasteAtlas to curate and offer exclusive culinary tours for hotel guests, integrating local food experiences into its loyalty program and expanding its culinary tourism offerings in key European cities.
- **Q2 2024: TUI Group acquires Italian food tour operator Eating Europe** TUI Group completed the acquisition of Eating Europe, a leading food tour operator, to strengthen its position in the culinary tourism sector and expand its experiential travel portfolio in major European destinations.
- **Q1 2025: Marriott International launches 'Flavors of the World' culinary travel program** Marriott International unveiled its 'Flavors of the World' program, offering guests curated culinary travel packages featuring local chef collaborations, food market tours, and immersive cooking workshops at select properties worldwide.
- **Q2 2025: Japan National Tourism Organization announces new visa incentives for culinary tourists** The Japan National Tourism Organization introduced special visa incentives for international travelers participating in certified culinary tours, aiming to boost inbound tourism and promote regional food cultures.
- **Q1 2024: Expedia Group acquires FoodieTrip to expand culinary tourism offerings** Expedia Group announced the acquisition of FoodieTrip, a platform specializing in local food experiences and tours, to enhance its travel marketplace with more culinary-focused activities.
- **Q3 2024: Eatwith secures $25 million in Series C funding to scale global food tourism experiences** Eatwith, a platform connecting travelers with local hosts for authentic dining experiences, raised $25 million in Series C funding to expand its culinary tourism footprint in Asia and Latin America.
- **Q2 2025: Singapore Tourism Board opens Culinary Innovation Hub to support food tourism startups** The Singapore Tourism Board inaugurated its Culinary Innovation Hub, a facility designed to incubate startups focused on food tourism, culinary tech, and immersive dining experiences.
- **Q1 2025: Michelin Guide launches culinary travel packages in partnership with luxury tour operators** The Michelin Guide announced a partnership with leading luxury tour operators to offer curated culinary travel packages, including exclusive restaurant access and chef meet-and-greets, targeting high-end food tourists.
- **Q4 2024: G Adventures acquires Taste of Thailand to expand culinary tour portfolio in Asia** Adventure travel company G Adventures acquired Taste of Thailand, a Bangkok-based culinary tour operator, to strengthen its presence in the Asian food tourism market.
- **Q2 2024: Lindblad Expeditions launches 'Epicurean Expeditions' for culinary-focused cruises** Lindblad Expeditions introduced 'Epicurean Expeditions,' a new line of cruises featuring onboard cooking classes, chef-led shore excursions, and partnerships with local food producers.
- **Q1 2025: TourRadar debuts 'Food Trails' platform for booking global culinary adventures** TourRadar launched 'Food Trails,' a new platform enabling travelers to discover and book multi-day culinary adventures, including wine tours, street food safaris, and regional cooking classes.

## Market Drivers

### 文化遗产保护

美食旅游市场在通过食物保护文化遗产方面发挥着至关重要的作用。随着美食旅游的兴起，人们越来越认识到保护传统烹饪方法和食谱的重要性。许多目的地正在利用美食旅游作为促进和维持其文化身份的一种手段。旨在保护地方美食的举措通常涉及社区参与，当地厨师和家庭与游客分享他们的烹饪知识。这不仅丰富了旅行体验，还增强了当地社区的自豪感。最近的报告显示，强调烹饪遗产的地区旅游业增长了25%，这突显了美食旅游在文化保护中所能发挥的潜力。因此，美食旅游市场成为旅游与文化可持续性之间的重要纽带。

### 健康与保健趋势

烹饪旅游市场越来越受到消费者对健康和福祉关注的影响。随着个人变得更加关注健康，他们寻求与其饮食偏好和营养需求相符的烹饪体验。这一转变导致对有机、本地采购和植物性食品选择的需求不断增长。根据最近的调查，约60%的旅行者表示更喜欢提供健康餐饮选择的目的地。烹饪旅游正在通过推广注重营养成分的健康度假和烹饪课程来适应这一趋势。这种与健康趋势的契合不仅增强了烹饪旅游的吸引力，还促进了烹饪旅游市场的整体增长，因为它吸引了对旅行和福祉感兴趣的更广泛受众。

### 烹饪活动和节日

美食旅游市场因全球美食活动和节日的激增而受益匪浅。这些聚会吸引了渴望探索地方美食和烹饪创新的美食爱好者和旅行者。美食节、葡萄酒品鉴和烹饪比赛等活动创造了庆祝地方美食的生动氛围。最近的数据表明，近年来美食节的参与人数增长超过30%，突显了它们在促进美食旅游中的作用。这些活动不仅展示了当地厨师和食材，还促进了社区参与和旅游收入。随着美食活动的持续受欢迎，它们成为美食旅游市场的催化剂，吸引了渴望沉浸于独特美食体验的游客。

### 旅行中的技术进步

烹饪旅游市场正日益受到技术进步的影响，这些进步提升了旅行体验。移动应用程序、在线预订平台和社交媒体等创新改变了旅行者发现和参与烹饪体验的方式。例如，提供餐厅推荐和美食之旅的移动应用程序已成为烹饪游客的必备工具。此外，社交媒体平台上美食博主和影响者的崛起为推广烹饪目的地创造了新的途径。最近的统计数据显示，近70%的旅行者依赖在线评论和社交媒体来选择就餐地点。这种技术整合不仅简化了规划过程，还丰富了整体体验，从而推动了烹饪旅游市场的增长。

### 对食品文化的兴趣上升

美食旅游市场对多样化饮食文化的兴趣显著上升。旅行者越来越渴望体验反映当地传统和风味的真实美食体验。这一趋势通过过去一年美食旅游预订量增加20%得以体现，表明人们对美食冒险的需求日益增长。游客们不仅仅在寻找餐食；他们渴望沉浸式的体验，这些体验将他们与菜肴背后的遗产和故事联系起来。美食旅游正在演变为一种文化交流的方式，食物成为不同社会之间的桥梁。随着各种平台使美食体验变得更加可及，美食旅游市场有望继续增长，这种增长是由对全球美食的高度好奇心驱动的。

## Future Outlook

烹饪旅游市场预计将在2024年至2035年间以6.59%的年均增长率增长，推动因素是消费者对真实烹饪体验和可持续旅行实践的兴趣日益增加。

**New opportunities:**

- 在旅游目的地开发沉浸式烹饪工作坊。

到2035年，烹饪旅游市场预计将会强劲，反映出不断变化的消费者偏好和创新的产品。

## Segment Insights

### 按活动类型：美食之旅（最大）与烹饪课程（增长最快）

美食旅游市场的特点是多样化的活动类型，包括美食之旅、烹饪课程、品酒会、农场到餐桌体验和美食节。在这些活动中，美食之旅占据了最大的份额，吸引着渴望体验当地风味和文化沉浸的游客。另一方面，烹饪课程正迅速获得关注，旅行者寻求与当地美食的亲身互动，反映出美食艺术中体验式学习的趋势。
在增长趋势方面，美食旅游市场正在经历显著扩张，特别是在烹饪课程方面，这一增长受到消费者对真实美食体验的兴趣增加以及社交媒体在推广独特旅行故事中的作用的推动。此外，农场到餐桌体验中对可持续和有机采购的日益重视也促进了该行业的整体增长，吸引了偏好环保选项的游客在探索当地美食时的选择。

美食之旅：主流与烹饪课程：新兴

美食之旅是烹饪旅游市场的主导力量，通过精心策划的体验吸引旅行者，突出地方特色，进行引导式探索。它们通常将美食享受与文化见解相结合，创造与当地厨师和食品工匠的难忘互动。同时，烹饪课程作为一种新兴的热门选择，受到消费者对沉浸式活动的渴望驱动，这些活动在旅行中提升他们的烹饪技能。向实践参与的趋势使参与者能够与当地食材和传统建立更深的联系，培养对烹饪艺术的深刻欣赏。这一转变表明，旅行中对个性化体验的需求日益增长，使烹饪课程在与成熟的美食之旅并肩发展的同时，继续保持增长。

### 按目标受众：美食爱好者（最大）与旅行者（增长最快）

在美食旅游市场中，最大的细分市场是美食爱好者，他们是热衷于真实美食体验的消费者，这些体验使他们与当地文化相连接。这个群体主导着市场，受到他们对当地美食、烹饪课程和美食节的热情驱动。紧随其后的是旅行者，这一细分市场的特点是对美食体验作为旅行行程一部分的日益兴趣，占据了市场的显著份额。他们对新食物体验的渴望正在全球重塑旅行动态。

这些细分市场的增长趋势令人鼓舞，受到展示独特美食体验的社交媒体平台日益流行的推动。美食爱好者继续渴望真实，导致对当地美食和互动烹饪课程的需求激增。与此同时，旅行者越来越寻求美食冒险，推动旅游利益相关者在其产品中进行创新，以满足这些不断变化的偏好。这两个细分市场共同振兴了美食旅游的格局，突显了当代消费者行为中食物与旅行的交集。

美食爱好者（主导）与企业团体（新兴）

美食家细分市场是烹饪旅游市场中的一个成熟强者，其特点是热衷于烹饪艺术、当地美食文化和沉浸式品尝体验的个体。该细分市场推动了对包括美食之旅、烹饪课程和美食节在内的专业旅行体验的需求。相反，企业团体是一个新兴细分市场，越来越多地认识到烹饪体验是团队建设和企业活动的重要组成部分。这些团体正在寻找独特的餐饮体验和烹饪团队建设活动，创造了市场中的一个细分需求。随着烹饪旅游的不断扩展，这两个细分市场发挥着至关重要的作用；美食家保持主导地位，而企业团体则展现出越来越大的潜力，因为企业利用烹饪体验来增强协作和参与感。

### 按旅游时长：一日游（最大）与延长游（增长最快）

在美食旅游市场中，日间旅行细分市场占据了重要地位，吸引了许多寻求快速而丰富的美食体验的旅行者。该细分市场的特点在于其便利性和可及性；个人可以享受当地的美食之旅、烹饪课程和品尝活动，而无需承担长途旅行的承诺。相比之下，尽管延长旅行的市场份额较小，但由于对沉浸式和体验式旅行的日益渴望，该细分市场正在迅速增长，这种旅行通常持续数天，使游客能够深入了解当地的烹饪传统。
这些细分市场的增长趋势展示了消费者偏好的动态变化。随着越来越多的旅行者优先考虑体验式旅行，延长旅行被定位为增长最快的细分市场，这得益于全球范围内策划的美食体验的日益增加。同时，日间旅行由于时间紧迫的消费者寻求令人满意的美食体验而继续蓬勃发展，展示了这些旅行选择背后消费者动机的对比。

一日游：主导与扩展旅游：新兴

短途旅行成为美食旅游者的主要选择，满足那些在旅行中喜欢快速美食探索的游客。它们通常包括当地食品市场、街头美食品尝和短期烹饪课程，提供了一种高效的方式来接触目的地的烹饪遗产。这种形式非常适合周末旅行者和日间游客，他们希望在不需要 extensive planning 的情况下获得难忘的美食体验。另一方面，延长旅游代表了美食旅游市场的新兴趋势，其特点是多日行程，提供与地方美食的深入接触。这些旅游允许参与者探索各种烹饪工作坊，与当地厨师共进晚餐，参观农场和手工生产者，促进对食物文化背景的更深刻理解。这个细分市场的增长是由于消费者越来越重视旅行体验中的真实性和联系。

### 按烹饪重点：地方美食（最大）与街头食品（增长最快）

在烹饪旅游市场中，当地美食细分市场占据了最大的份额，吸引着寻求反映他们所访问地方文化和遗产的真实烹饪体验的游客。这个细分市场依赖于对真实当地用餐体验的渴望，旅行者往往优先考虑当地特色菜肴而非其他烹饪选择。相反，街头食品细分市场以其生动、便捷的食品供应迅速获得了人气，特别是在寻求经济实惠和独特品尝体验的年轻旅行者中。

地方美食：强调真实性（主导）与街头食品：拥抱便利（新兴）

地方美食在烹饪旅游市场中占据主导地位，强调真实性和文化表现。旅行者越来越被讲述地方历史和传统的地方菜肴所吸引。同时，街头食品作为一种令人兴奋的选择正在崛起，为游客提供便利和多样的风味，价格也颇具吸引力。街头食品市场通常展示了多种影响的融合，以新颖和令人兴奋的烹饪发现吸引游客。每个细分市场在塑造烹饪景观中都发挥着关键作用，迎合不同的口味和偏好，同时提升整体旅行体验。

### 按预订渠道：在线旅行代理商（OTAs）（最大）与直接预订（增长最快）

在美食旅游市场中，在线旅行代理商（OTAs）占据了重要份额，成为主导的预订渠道，因其广泛的覆盖面和用户友好的平台。这个细分市场一直是寻求美食体验的旅行者的可靠来源，提供吸引美食爱好者的定制套餐。相反，直接预订正在获得关注，因为越来越多的美食旅游企业认识到个人参与的价值，并且通常具有更高的利润率。这一转变反映了消费者对直接从服务提供者那里获得个性化体验的日益渴望。

在线旅行代理商（主导）与直接预订（新兴）

在线旅游代理商（OTAs）主导着美食旅游市场，为旅行者提供丰富的选择和便捷的食物相关体验比较。它们利用先进的算法和营销策略来吸引广泛的人群，特别是针对寻找独特风味和用餐体验的美食爱好者。相对而言，直接预订代表了一种新兴趋势，企业利用直接与消费者的关系来增强客户忠诚度。该细分市场强调个性化服务，使美食旅游提供者能够策划独特的体验并满足特定的口味，从而促进与客户的更直接互动。

## Regional Market Share Analysis

### 北美：烹饪创新中心

北美是烹饪旅游最大的市场，占全球市场份额的约40%。该地区的增长受到对地方美食、食品节和沉浸式用餐体验日益增长的兴趣的推动。对旅游和食品安全标准的监管支持进一步促进了这一增长，使其成为烹饪探索的活跃中心。

美国和加拿大是该领域的领先国家，竞争格局中有Airbnb、Tripadvisor和Culinary Tours等关键参与者。多样化的烹饪产品，从街头食品到高档餐饮，吸引了国内外游客，增强了该地区作为烹饪目的地的吸引力。

### 欧洲：文化烹饪目的地

欧洲是烹饪旅游第二大市场，占全球市场份额的约30%。该地区丰富的烹饪遗产，加上对体验式用餐日益增长的趋势，推动了需求。促进可持续旅游和地方食品采购的监管框架是增长的关键催化剂，提升了该地区的烹饪景观。

意大利、法国和西班牙是领先国家，以其标志性的美食和烹饪传统而闻名。竞争格局中有Intrepid Travel和Context Travel等知名参与者，提供独特的烹饪体验。传统与现代烹饪实践的结合使欧洲成为美食爱好者向往的目的地。

### 亚太地区：新兴的烹饪强国

亚太地区正在迅速崛起，成为烹饪旅游市场的重要参与者，占全球市场份额的约20%。该地区的增长受到可支配收入增加、中产阶级崛起和对多样化烹饪体验日益增长的兴趣的推动。促进食品安全和旅游发展的监管举措也在推动这一上升趋势。

日本、泰国和澳大利亚等国处于前沿，提供独特的烹饪体验，吸引游客。竞争格局中包括G Adventures和Taste of Travel等关键参与者，提供量身定制的烹饪之旅。该地区丰富的烹饪多样性和创新的用餐概念使其成为未来烹饪旅游的领导者。

### 中东和非洲：文化烹饪前沿

中东和非洲在烹饪旅游中代表着一个不断增长的前沿，占全球市场份额的约10%。该地区的增长受到丰富的烹饪传统和对与食品相关的旅行体验日益增长的兴趣的推动。对旅游的监管支持和促进地方美食的举措是提升市场潜力的关键因素。

摩洛哥、南非和阿联酋等国正在引领潮流，展示其独特的烹饪遗产。竞争格局中有新兴参与者和专注于真实烹饪体验的当地旅游运营商。传统风味与现代用餐趋势的结合使该地区成为烹饪游客的一个令人兴奋的目的地。

## Competitive Benchmarking

美食旅游市场目前的特点是竞争环境动态，受到消费者对真实美食体验的日益渴望和对地方食品文化的高度关注的驱动。主要参与者如Airbnb（美国）、Tripadvisor（美国）和G Adventures（加拿大）正在战略性地定位自己，以利用这些趋势。Airbnb（美国）越来越专注于通过将美食体验整合到其平台中来增强其产品，从而吸引寻求沉浸式地方用餐体验的旅行者。Tripadvisor（美国）继续利用其广泛的用户生成内容来推广美食之旅，而G Adventures（加拿大）则强调可持续旅行实践，将其美食产品与环保意识强的消费者偏好相结合。这些策略共同促进了一个既创新又能响应不断变化的消费者需求的竞争环境。

在商业策略方面，公司越来越多地本地化其产品以增强真实性和吸引力。这包括优化供应链，以确保在美食体验中使用新鲜的地方食材。市场似乎适度分散，众多参与者争夺消费者的关注，但主要参与者的影响力仍然相当大。他们在保持运营效率的同时，适应地方口味和偏好的能力在塑造市场的竞争结构中至关重要。

在2025年8月，Airbnb（美国）宣布与当地厨师合作，创建突出地方美食的独家美食体验。这一战略举措不仅丰富了Airbnb的产品，还提升了其作为真实旅行体验促进者的品牌形象。通过与当地美食专家合作，Airbnb将自己定位为美食旅游领域的领导者，可能吸引更广泛的美食爱好者。

在2025年9月，Tripadvisor（美国）推出了一项新功能，允许用户直接通过其平台预订美食之旅，从而简化用户体验。这一举措反映了Tripadvisor对增强客户参与度和简化美食体验预订流程的承诺。通过整合这一功能，Tripadvisor旨在巩固其作为寻求与美食相关活动的旅行者的首选资源，从而增加其在美食旅游领域的市场份额。

在2025年7月，G Adventures（加拿大）推出了一系列强调可持续实践的美食主题旅游，如农场到餐桌的用餐体验。这一举措不仅迎合了对可持续旅行日益增长的需求，还与G Adventures更广泛的负责任旅游使命相一致。通过关注可持续性，G Adventures在竞争激烈的市场中脱颖而出，吸引那些优先考虑伦理消费的环保旅行者。

截至2025年10月，美食旅游市场正在见证数字化、可持续性和人工智能在客户参与策略中的整合等显著趋势。主要参与者之间的战略联盟正日益塑造竞争格局，促进创新与合作。展望未来，竞争差异化似乎将从传统的基于价格的竞争转向对创新、技术和供应链可靠性的关注。能够有效利用这些趋势的公司在日益竞争的环境中可能会蓬勃发展。

## Recent News & Developments

- **2024年第二季度：Airbnb推出新的“美食体验”平台，以抓住食品旅游热潮** Airbnb宣布推出其专门的“美食体验”平台，允许旅行者在50多个国家预订以食物为主题的旅游、烹饪课程和厨师主导的餐饮活动，旨在捕捉日益增长的美食旅游市场的更大份额。
- **2024年第三季度：雅高与TasteAtlas合作，提供独家美食旅游服务遍及欧洲** 雅高与TasteAtlas签署战略合作伙伴关系，为酒店客人策划和提供独家的美食旅游，将当地美食体验融入其忠诚度计划，并在欧洲主要城市扩展其美食旅游产品。
- **2024年第二季度：TUI集团收购意大利食品旅游运营商Eating Europe** TUI集团完成了对Eating Europe的收购，这是一家领先的食品旅游运营商，旨在加强其在美食旅游领域的地位，并在主要欧洲目的地扩展其体验式旅行产品组合。
- **2025年第一季度：万豪国际推出“世界风味”美食旅行计划** 万豪国际推出了“世界风味”计划，为客人提供策划的美食旅行套餐，包含当地厨师合作、食品市场游览和在全球精选酒店的沉浸式烹饪工作坊。
- **2025年第二季度：日本国家旅游局宣布为美食游客提供新的签证激励措施** 日本国家旅游局推出了针对参与认证美食旅游的国际旅行者的特别签证激励措施，旨在促进入境旅游并推广地方美食文化。
- **2024年第一季度：Expedia集团收购FoodieTrip以扩展美食旅游产品** Expedia集团宣布收购FoodieTrip，这是一家专注于当地美食体验和旅游的平台，以增强其旅行市场的美食活动。
- **2024年第三季度：Eatwith获得2500万美元C轮融资，以扩大全球美食旅游体验** Eatwith是一家将旅行者与当地主办方连接起来以提供真实用餐体验的平台，获得了2500万美元的C轮融资，以扩大其在亚洲和拉丁美洲的美食旅游足迹。
- **2025年第二季度：新加坡旅游局开设美食创新中心以支持食品旅游初创企业** 新加坡旅游局启用了其美食创新中心，这是一个旨在孵化专注于食品旅游、美食科技和沉浸式用餐体验的初创企业的设施。
- **2025年第一季度：米其林指南与奢华旅游运营商合作推出美食旅行套餐** 米其林指南宣布与领先的奢华旅游运营商合作，提供策划的美食旅行套餐，包括独家餐厅访问和厨师见面会，目标是高端美食游客。
- **2024年第四季度：G Adventures收购Taste of Thailand以扩展亚洲美食旅游产品组合** 冒险旅行公司G Adventures收购了Taste of Thailand，这是一家位于曼谷的美食旅游运营商，旨在加强其在亚洲美食旅游市场的存在。
- **2024年第二季度：林布拉德探险公司推出“美食探险”美食主题邮轮** 林布拉德探险公司推出了“美食探险”，这是一个新的邮轮系列，提供船上烹饪课程、厨师主导的岸上游览和与当地食品生产商的合作。
- **2025年第一季度：TourRadar推出“美食之旅”平台以预订全球美食冒险** TourRadar推出了“美食之旅”，这是一个新的平台，使旅行者能够发现和预订多日的美食冒险，包括葡萄酒之旅、街头美食探险和地方烹饪课程。

## Report Scope

| 2024年市场规模 | 235.11（十亿美元） |
| --- | --- |
| 2025年市场规模 | 250.61（十亿美元） |
| 2035年市场规模 | 474.5（十亿美元） |
| 复合年增长率（CAGR） | 6.59%（2024 - 2035） |
| 报告覆盖范围 | 收入预测、竞争格局、增长因素和趋势 |
| 基准年 | 2024 |
| 市场预测期 | 2025 - 2035 |
| 历史数据 | 2019 - 2024 |
| 市场预测单位 | 十亿美元 |
| 关键公司简介 | 市场分析进行中 |
| 覆盖的细分市场 | 市场细分分析进行中 |
| 关键市场机会 | 沉浸式技术的整合增强了烹饪旅游市场的体验性产品。 |
| 关键市场动态 | 消费者对真实烹饪体验的兴趣上升，推动旅游提供商和当地食品工匠之间的竞争。 |
| 覆盖的国家 | 北美、欧洲、亚太、南美、中东和非洲 |

## Frequently Asked Questions

**Q: 2025年烹饪旅游市场的当前估值是多少？**
A: 2024年，烹饪旅游市场的估值约为2351.1亿美元。

**Q: 到2035年，烹饪旅游市场的预计市场规模是多少？**
A: 预计到2035年，市场将达到约4745亿美元。

**Q: 在2025年至2035年的预测期内，烹饪旅游市场的预期CAGR是多少？**
A: 预计2025年至2035年期间，烹饪旅游市场的年均增长率（CAGR）为6.59%。

**Q: 在烹饪旅游市场中，哪些活动类型处于领先地位？**
A: 美食之旅和烹饪课程是主要的活动类型之一，估值分别为400亿至800亿美元和300亿至600亿美元。

**Q: 美食旅游的主要目标受众是什么？**
A: 主要目标受众包括旅行者、情侣和美食家，预计估值分别为500亿至1100亿美元、600亿至1200亿美元和400亿至900亿美元。

**Q: 烹饪焦点细分市场表现如何？**
A: 烹饪焦点板块表现强劲，特别是在国际风味和米其林星级餐厅方面，估值分别为500亿至1000亿美元和600亿至1200亿美元。

**Q: 在美食旅游市场中，最常用的预订渠道是什么？**
A: 直接预订在市场中领先，估值范围为153.09至310.38亿美元，其次是在线旅行代理商（OTAs），估值范围为47.02至94.12亿美元。

**Q: 农场到餐桌体验在烹饪旅游市场中的意义是什么？**
A: 农场到餐桌的体验预计将增长，估值范围为200亿到400亿美元，反映出消费者对可持续餐饮的日益关注。

**Q: 在烹饪旅游市场中，哪些公司是关键参与者？**
A: 主要参与者包括Airbnb、Tripadvisor、Culinary Tours和G Adventures等，表明了竞争激烈的市场环境。

**Q: 哪些趋势正在影响烹饪旅游的增长？**
A: 对地方美食和体验式用餐的兴趣增加等趋势可能会推动烹饪旅游市场的增长。


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*This Markdown endpoint is provided for AI systems and LLM crawlers. For the full interactive report visit https://www.marketresearchfuture.com/reports/culinary-tourism-market-38077*