# COVID 19 Impact Online Grocery Market

> COVID-19 疫情对在线杂货市场规模、份额、行业趋势与分析的影响研究报告信息按购物行为（购买频率、首选支付方式、送货偏好、产品选择标准、品牌忠诚度）、按产品类别（新鲜农产品、包装商品、冷冻食品、饮料、家庭必需品）、按技术采用（移动应用程序使用、网站可用性、在线支付安全、客户支持渠道、社交媒体参与度）、按消费者人口统计（年龄组、收入水平、家庭规模、职业、教育水平）——到 2035 年的增长前景和行业预测

- **Forecast Period:** 2025 - 2035
- **CAGR:** 10.1%
- **2024:** $ 520,000 Million
- **2025:** $ 590,000 Million
- **2035:** $ 1,550,000 Million
- **Key Players:** Walmart (US), Amazon (US), Kroger (US), Ahold Delhaize (NL), Tesco (GB), Alibaba (CN), Target (US), Instacart (US), Carrefour (FR)

**Report ID:** MRFR/CG/8068-HCR · **Pages:** 1 · **Author:** Garvit Vyas · **Last Updated:** August 24, 2026

**URL:** https://www.marketresearchfuture.com/reports/covid-19-impact-online-grocery-market-9546

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## Market Summary

**Impact of COVID-19 Outbreak on Online Grocery Market****—Forecast till 2022**

The coronavirus COVID – 19 has affected more than 211 countries and territories globally. Governments across the world are taking stringent precautionary measures and issuing advisories to ensure people do not come out of their houses and the chain of coronavirus is broken. The majority of people are following the guidelines stated by their respective government officials. However, shopping of groceries may be single important task other than the healthcare, which has been forcing people to leave their house and enhance the risk of possible contact with the infected.

According to United Nations Conference on Trade and Development, global e-commerce sales was valued at over USD 32 trillion in 2019. North America was the largest contributor for the revenue generation of e-commerce sales in 2019. Among Asia-Pacific countries, Japan and China were the largest contributing countries for the market growth in 2019.

The COVID – 19 pandemics situation has changed the consumer’s way of shopping grocery. Consumers are increasingly taking online grocery platforms to buy even the perishables such as milk, eggs, and bread. Many online grocery providers are assisting local administrations to manage doorstep and contactless deliveries for safety measures. However, the online grocery market is facing challenges due to the pandemic. There is an increasing pressure on supply chain for delivering the products.

The another challenge is, employees, as the online grocery providers need to equip their employees with proper resources and trainings to manage operations remotely with little or no disruption.

Many countries have been seeing the steep rise in the online shopping due to the lockdown. For instance, in South Korea the revenue generated from online shopping rose to 34% in February from a year prior due to the pandemic. Also, the revenue contribution of online shopping has increased by 9.1% from the same month a year ago. France has also seen the increase in supermarket and online sales after the COVID – 19 outbreaks during 24 February to 22 March 2020.

**Europe Online Grocery Market Year on Year Growth Rate, (2017-2022)**

Sources: MRFR Analysis

According to MRFR Analysis, Europe [Online Grocery](../../../reports/online-grocery-market-9626) Market was valued at 33,450.9 in 2019 with a year on year growth of 8.62% from previous year 2018. The market is projected to see a drastic year on year growth of 10.35% in 2020 due to the COVID-19 outbreak. The online grocery shopping behavior might continue even after the period of social distancing ends, influencing consumers while selecting a retail channel.

**Impact of COVID – 9 Outbreak on Online Grocery Market, by Region**

- **North America** - US - Canada - Mexico
- **Europe** - Germany - UK - France - Spain - Italy - Rest of Europe
- **Asia-Pacific** - China - India - Japan - Australia and New Zealand - Rest of Asia-Pacific
- **Rest of the World (RoW)** - Middle East - South America - Africa

**Intended Audience**

- Personal Care Manufacturers
- Food & Beverage Manufacturers
- Traders, Wholesalers, and Distributors
- Governments, Associations, and Industrial Bodies
- Investors and Trade Experts
- Online Distributors
- Hygiene Products Manufacturers

## Market Drivers

### Health and Wellness Trends

Health and wellness trends significantly impact the Global Online Grocery Market Industry. As consumers become increasingly health-conscious, there is a growing demand for organic, natural, and health-oriented products. Retailers are responding by expanding their offerings to include a wider range of healthy options, catering to this evolving consumer preference. This shift not only enhances customer loyalty but also drives sales growth within the online grocery sector. The emphasis on health and wellness is expected to contribute to the overall market expansion, aligning with the projected growth trajectory towards 800 USD Billion by 2035.

### Expansion of Delivery Services

The expansion of delivery services significantly influences the Global Online Grocery Market Industry. With the rise of third-party logistics providers and the establishment of dedicated delivery networks, consumers now enjoy faster and more reliable grocery delivery options. This trend is reflected in the increasing number of partnerships between grocery retailers and delivery platforms, enhancing accessibility for consumers. As the market evolves, the convenience of same-day or next-day delivery is becoming a standard expectation. This shift not only caters to consumer preferences but also contributes to the projected growth of the market, which is anticipated to reach 800 USD Billion by 2035.

### Rising Consumer Demand for Convenience

The Global Online Grocery Market Industry experiences a notable surge in consumer demand for convenience. As lifestyles become increasingly hectic, consumers seek efficient ways to procure their groceries without the need for physical store visits. This trend is evidenced by the projected market size of 350 USD Billion in 2024, indicating a robust shift towards online shopping. The convenience factor is further amplified by the proliferation of mobile applications and user-friendly websites, which streamline the shopping experience. As consumers prioritize time-saving solutions, the online grocery sector is poised for substantial growth, reflecting changing shopping habits and preferences.

### Technological Advancements in E-commerce

Technological advancements play a pivotal role in shaping the Global Online Grocery Market Industry. Innovations such as artificial intelligence, machine learning, and data analytics enhance the online shopping experience by personalizing recommendations and optimizing inventory management. These technologies not only improve customer satisfaction but also increase operational efficiency for retailers. As a result, the online grocery sector is expected to witness a compound annual growth rate of 7.8% from 2025 to 2035. The integration of advanced technologies enables retailers to better understand consumer behavior, ultimately driving sales and expanding market reach.

### Increased Internet Penetration and Smartphone Usage

Increased internet penetration and smartphone usage are critical drivers of the Global Online Grocery Market Industry. As more individuals gain access to the internet, particularly in emerging markets, the potential customer base for online grocery shopping expands. The proliferation of smartphones facilitates seamless access to online grocery platforms, allowing consumers to shop anytime and anywhere. This trend is particularly pronounced in regions where traditional retail infrastructure is limited. Consequently, the online grocery market is likely to experience accelerated growth, as digital literacy and mobile connectivity continue to improve, fostering a more inclusive shopping environment.

## Future Outlook

The COVID 19 Impact Online Grocery Market is projected to grow at a 10.1% CAGR from 2025 to 2035, driven by increased consumer demand for convenience, technological advancements, and evolving shopping behaviors.

**New opportunities:**

- Integration of AI-driven personalized shopping experiences Expansion of subscription-based grocery delivery services Development of automated fulfillment centers for efficiency

By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

## Segment Insights

### 按消费者人口统计：年龄（最大）与收入水平（增长最快）

在 COVID-19 影响的在线杂货市场中，人口分布显示，年龄是最大的细分市场，老年消费者越来越多地转向在线杂货选择，作为传统购物的便捷替代方案。千禧一代和 Z 世代虽然很重要，但比例较小，但在通过精通技术的方法塑造趋势方面至关重要。与此同时，随着来自不同经济背景的消费者适应网上购物，收入水平正在迅速提高，凸显了购买力动态的转变。随着大流行催化了向网上杂货购物的文化转变，这两个领域都经历了大幅增长。老年人口的适应反映了健康问题驱动的必要性，而由于价格选择方便和预算友好的在线杂货平台的兴起，收入水平部分正在扩大。这些趋势表明，大流行导致消费者行为发生持久变化。

年龄：50 岁以上（主要）与收入水平：中低收入（新兴）

疫情期间，50 岁及以上的消费者已成为在线杂货市场的主导力量，因为他们对安全、便捷的购物选择的需求刺激了人们对数字平台的大量参与。该群体重视可靠性和易用性，导致许多在线杂货服务专门定制产品以满足他们的需求。相比之下，由于零售商实施的可及性增加和以价值为中心的策略，中低收入群体正在迅速成为新兴人群，转向在线杂货购物。这种转变代表了消费者习惯的根本性转变，供应商提供优惠和多样化的产品系列来迎合这些精打细算的购物者。

### 按购物行为：购买频率（最大）与首选支付方式（增长最快）

在 COVID 19 影响的在线杂货市场中，购买频率代表了最大的部分，表明消费者行为正在转向更常规的在线杂货购物。出于对健康的持续关注，许多消费者已经养成了更频繁地在网上订购杂货的习惯，这反映出传统购物模式的重大变化。另一方面，首选支付方式正在迅速发展，数字钱包和非接触式支付越来越受欢迎，成为消费者寻求交易便利性和安全性时增长最快的支付方式。

购买频率（主要）与首选支付方式（新兴）

在线杂货市场的购买频率显着增加，因为客户逐渐转向每周甚至每两周一次的购买，而不是传统的每月一次的购物习惯。这种转变很大程度上是由于避免拥挤的商店的便利性以及对新鲜、易腐烂物品的需求所推动的。相比之下，首选的支付方式也在发生变化，数字钱包和移动支付应用程序逐渐成为精通技术的消费者的首选。这一趋势反映了社会向数字化的更大转变，受到大流行期间非接触式交易需求的强烈影响。随着安全成为最重要的考虑因素，这些支付方式预计将进一步巩固其在市场中的地位。

### 按产品类别：新鲜农产品（最大）与包装商品（增长最快）

在 COVID 19 影响的在线杂货市场中，新鲜农产品已成为最大的产品类别，在消费者购买中占据很大份额。由于消费者优先考虑健康和营养，大流行加速了向网上杂货购物的转变，增加了对新鲜水果和蔬菜的需求。另一方面，包装商品因其便利性和延长的保质期而受到关注，吸引了在不确定时期寻找易于储存物品的消费者。这些产品类别的增长趋势表明，受疫情影响，消费者偏好发生了迅速转变。新鲜农产品反映了人们对更健康生活方式的永久改变，而包装商品则由于人们喜欢快速、简单的膳食解决方案的购物习惯不断变化而不断扩大。这些趋势凸显了在不断变化的在线杂货格局中了解消费者行为的重要性。

新鲜农产品（主导）与冷冻食品（新兴）

新鲜农产品代表了 COVID 19 影响的在线杂货市场的主导类别，其特点是消费者对新鲜、健康的选择有很高的需求。该类别受益于消费者对营养和健康意识的不断增强，促进了水果和蔬菜产品的多样化。零售商越来越注重采购当地农产品，以提高新鲜度和可持续性，迎合注重健康的消费者。相比之下，[冷冻食品](https://www.marketresearchfuture.com/reports/frozen-foods-market-7585)是一个正在迅速流行的新兴领域，特别是因为它的便利性。这场流行病导致了产品供应的创新，包括即食食品和健康的冷冻替代品，吸引了忙碌的家庭。随着消费者储存食品的时间更长，冷冻食品的接受度大幅上升，使其成为在线杂货领域的关键参与者。

### 按技术采用：移动应用程序使用量（最大）与网站可用性（增长最快）

在 COVID-19 影响的在线杂货市场中，移动应用程序使用已成为最大的细分市场，推动了大量客户参与。该渠道让用户触手可及，方便购物，从而吸引了广泛的消费群体。另一方面，网站的可用性很快受到寻求无缝导航和信息可访问性的在线杂货购物者的欢迎，这标志着它成为一个快速增长的细分市场。

移动应用程序使用（主要）与网站可用性（新兴）

移动应用程序的使用成为在线杂货购物技术采用领域的主导力量，为消费者提供便利和个性化的体验。移动应用程序具有简单的产品搜索、订购历史记录和为用户量身定制的促销等功能，可提高客户满意度。相比之下，随着杂货网站投资于用户友好的设计以改善客户体验，网站可用性正在迅速崛起。这种增长是由消费者对更快地获取信息和高效购物的渴望推动的，这使得在线杂货零售商优先考虑广泛的可用性功能至关重要。

## Regional Market Share Analysis

### 北美：在线杂货市场领导者

北美在 COVID-19 影响下继续引领在线杂货市场，占据 260,000.0 的巨大份额。这一增长是由消费者对便利和安全的需求增加推动的，而这一流行病又加速了这种需求。对电子商务和数字支付系统的监管支持进一步促进了这一趋势，使消费者更容易、更高效地进行在线杂货购物。美国是北美的主要市场，沃尔玛、亚马逊和克罗格等主要参与者占据主导地位。这些公司在物流和技术方面投入巨资，以增强客户体验。竞争环境的特点是快速创新和战略合作伙伴关系，确保消费者在网上杂货购物时拥有广泛的选择。

### 欧洲：新兴的在线杂货中心

欧洲在线杂货市场正在显着增长，市场规模达到130,000.0。由于消费者行为的变化和对送货上门服务的需求增加，COVID-19 大流行加速了向网上购物的转变。各国的监管框架正在不断发展，以支持电子商务、加强消费者保护和促进数字交易。英国、德国和法国等领先国家处于这一转型的最前沿，乐购、阿霍德德尔海兹和家乐福等主要参与者扩大了在线服务。竞争格局的特点是交付方法和客户参与策略的创新，使欧洲成为“COVID 19 在线杂货影响”的关键参与者。

### 亚太地区：电子商务快速增长

亚太地区正在迅速崛起，成为在线杂货市场的重镇，市场规模达100,000.0。 COVID-19 大流行严重影响了消费者行为，导致在线杂货购物激增。在促进电子商务的政府优惠政策的支持下，城市化、智能手机普及率的提高和中产阶级的壮大等因素正在推动这一趋势。以阿里巴巴为首的中国是该市场的主导者，印度和日本等其他国家也做出了巨大贡献。竞争格局的特点是本地和国际参与者的混合，所有参与者都通过创新的解决方案和增强的客户体验来争夺市场份额。这种充满活力的环境将进一步推动该地区的在线杂货市场。

### 中东和非洲：新兴市场机遇

中东和非洲地区的在线杂货市场正在逐步但充满希望的增长，市场规模达到 30,000.0。由于消费者偏好的变化和对非接触式送货选项的需求，COVID-19 大流行加速了在线购物的普及。旨在促进电子商务基础设施的政府举措也在这一转型中发挥着至关重要的作用。南非和阿联酋等国家处于领先地位，家乐福等主要参与者和当地初创公司正在扩大其在线业务。竞争格局正在不断演变，重点是增强物流和交付能力，以满足不断增长的需求。该地区在线杂货行业的未来增长潜力巨大。

## Competitive Benchmarking

COVID 19 的影响[网上杂货店](https://www.marketresearchfuture.com/reports/online-grocery-market-9626)市场呈现出动态的竞争格局，其特点是快速的数字化转型和不断变化的消费者偏好。沃尔玛（美国）、亚马逊（美国）和特易购（英国）等主要参与者已对自己进行战略定位，以利用技术并增强客户体验。沃尔玛（美国）专注于扩展其在线杂货服务，整合先进的物流解决方案以简化交付流程。另一方面，亚马逊（美国）继续通过其 Prime 会员资格进行创新，提供独家杂货优惠和更快的送货选择，从而巩固了其市场主导地位。 Tesco (GB) 在其运营中强调可持续性，旨在减少食物浪费并促进本地采购，这引起了具有环保意识的消费者的共鸣。总的来说，这些策略不仅增强了个体公司的形象，而且加剧了市场内的竞争。 在商业策略方面，公司越来越多地本地化其供应链并优化物流，以满足对在线杂货服务不断增长的需求。市场结构显得较为分散，多家参与者争夺市场份额。然而，沃尔玛（美国）和亚马逊（美国）等大公司的影响力是巨大的，因为它们为服务质量和运营效率设定了基准，而较小的竞争对手则努力追赶。
11 月，沃尔玛（美国）宣布与一家领先的科技公司建立合作伙伴关系，实施人工智能驱动的库存管理系统。这一战略举措预计将提高库存准确性并减少浪费，从而提高整体运营效率。人工智能技术的整合标志着沃尔玛致力于利用创新来保持其在线杂货领域的竞争优势。
十月，亚马逊（美国）推出了一项新举措，旨在扩大其在城市地区的杂货配送网络。这种扩张尤为重要，因为它满足了城市居民对便利购物选择日益增长的需求。通过增强配送能力，亚马逊（美国）不仅巩固了其市场地位，还应对消费者行为的转变，偏好快速高效的服务。
九月，特易购（英国）推出了一项新的可持续发展计划，重点是减少其杂货产品线的塑料包装。这一举措符合消费者对环保实践日益增长的期望，并将 Tesco (GB) 定位为可持续杂货零售领域的领导者。此举的战略重要性在于它有可能吸引具有生态意识的消费者，并将 Tesco (GB) 与那些可能不优先考虑可持续发展的竞争对手区分开来。
截至 12 月，在线杂货市场的竞争趋势日益受到数字化、可持续性和人工智能技术集成的影响。主要参与者之间的战略联盟正在塑造格局、促进创新并加强服务交付。展望未来，竞争差异化可能会从传统的基于价格的策略演变为关注技术进步、供应链可靠性和可持续实践。这种转变标志着市场的变革阶段，优先考虑创新和以客户为中心的解决方案的公司可能会成为领导者。

## Report Scope

| 2024 年市场规模 | 520000.0(USD Million) |
| --- | --- |
| 2025 年市场规模 | 590000.0(USD Million) |
| 2035 年市场规模 | 1550000.0(USD Million) |
| 复合年增长率 (CAGR) | 10.1% (2025 - 2035) |
| 报告范围 | 收入预测、竞争格局、增长因素和趋势 |
| 基准年 | 2024 |
| 市场预测期 | 2025 - 2035 |
| 史料 | 2019 - 2024 |
| 市场预测单位 | USD Million |
| 主要公司简介 | 沃尔玛（美国）、亚马逊（美国）、克罗格（美国）、Ahold Delhaize（荷兰）、Tesco（英国）、阿里巴巴（中国）、Target（美国）、Instacart（美国）、家乐福（法国） |
| 涵盖的细分市场 | 消费者人口统计、购物行为、产品类别、技术采用 |
| 主要市场机会 | 先进物流技术的集成提高了 COVID 19 影响在线杂货市场的效率。 |
| 主要市场动态 | 疫情期间消费者行为的变化和技术进步推动了在线杂货购物的激增。 |
| 覆盖国家 | 北美、欧洲、亚太地区、南美洲、MEA |

## Frequently Asked Questions

**Q: What is the current market valuation of the online grocery market as of 2024?**
A: The online grocery market was valued at 520,000 USD Million in 2024.

**Q: What is the projected market valuation for the online grocery market in 2035?**
A: The market is projected to reach 1,550,000 USD Million by 2035.

**Q: What is the expected compound annual growth rate (CAGR) for the online grocery market from 2025 to 2035?**
A: The expected CAGR for the online grocery market during the forecast period 2025 - 2035 is 10.1%.

**Q: Which companies are considered key players in the online grocery market?**
A: Key players in the market include Walmart, Amazon, Kroger, Ahold Delhaize, Tesco, Costco, Alibaba, Target, and Metro.

**Q: How does consumer demographics impact the online grocery market valuation?**
A: Consumer demographics contributed to a valuation range of 130,000 to 480,000 USD Million across various factors.

**Q: What are the primary product categories driving the online grocery market?**
A: The primary product categories include fresh produce, packaged goods, frozen foods, and beverages, with valuations ranging from 80,000 to 470,000 USD Million.

**Q: What role does technology adoption play in the online grocery market?**
A: Technology adoption, including mobile app usage and website usability, has a valuation range of 120,000 to 450,000 USD Million.

**Q: How do shopping behaviors influence the online grocery market?**
A: Shopping behaviors, such as frequency of purchase and delivery preferences, have contributed to a valuation range of 120,000 to 450,000 USD Million.

**Q: What is the significance of payment methods in the online grocery market?**
A: Preferred payment methods have a valuation range of 120,000 to 360,000 USD Million, indicating their importance in consumer choices.

**Q: What trends are expected to shape the online grocery market in the coming years?**
A: Trends such as increased mobile app usage and enhanced online payment security are likely to shape the market positively through 2035.


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*This Markdown endpoint is provided for AI systems and LLM crawlers. For the full interactive report visit https://www.marketresearchfuture.com/reports/covid-19-impact-online-grocery-market-9546*