Global market valuation was derived through revenue mapping, testing volume analysis, and sequencing data generation metrics. The methodology included:
Identification of 50+ key manufacturers and service providers across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa
Product mapping across genetic testing kits (ancestry, health risk, carrier screening, pharmacogenomics), testing services (whole genome sequencing, exome sequencing, genotyping arrays), and genetic data analysis software platforms
Analysis of reported and modeled annual revenues specific to consumer genomics portfolios, including direct-to-consumer sales, subscription services, and data licensing agreements
Coverage of manufacturers and service providers representing 75-80% of global market share in 2024
Extrapolation using bottom-up (testing volume × ASP by country/region, genomic data storage metrics, and consumer adoption rates) and top-down (manufacturer revenue validation, platform utilization rates) approaches to derive segment-specific valuations across DNA sequencing, genotyping, whole genome sequencing, and next-generation sequencing technologies