In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research process. CEOs, VPs of Engineering, audio codec architects, semiconductor product managers, and heads of IP licensing from fabless semiconductor firms, integrated circuit makers, and audio IP providers were examples of supply-side sources. CTOs, hardware engineering directors, audio software architects, procurement leads from consumer electronics OEMs, automotive infotainment system integrators, telecom equipment manufacturers, streaming platform technology officers, and game console developers were examples of demand-side sources. Primary research verified codec integration roadmaps, validated market segmentation across streaming services, broadcasting, gaming, telecommunications, and consumer electronics applications, and collected information on royalty structures, difficulties with hardware-software integration, and latency optimization needs.
Primary Respondent Breakdown:
By Designation: C-level Primaries (32%), Director Level (30%), Others (38%)
By Region: North America (38%), Europe (25%), Asia-Pacific (28%), Rest of World (9%)